A Itudy of lmportunt lttuet in Allied etro-Retuiling [AR| ln lndiu: ut

l0CL Retuil outlett

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1he concepL of Allled eLro8eLalllng aL peLrol sLaLlons ls noL new lL began ln Lhe
1980s when 8rlLlsh eLroleum launched lLs flrsL convenlence sLore ln lndla where
consumer lnLerface was recognlzed as a key facLor Lhe concepL was Laken up ln Lhe
laLe 1990s by lndlan Cll CorporaLlon whlch sLarLed lLs mulLlpurpose dlsLrlbuLlon
cenLers aL peLrol pumps ln semlurban and rural areas 1he concepL has been ln
vogue ever slnce
WhaLever Lhe cause Lhe effecL has been pleasanL for Lhe lndlan consumer who
has more convenlenL sLore opLlons Lo plck from
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ln an efforL Lo Lap alLernaLe revenue sLreams lndlanCll ls focused on enhanclng lLs non
fuel revenues (nl8) Lhrough lLs 193 mllllon sq feeL of reLall space lndlanCll has already
mapped peLrol sLaLlons Lo sLudy Lhe Lyrefalls and assess Lhelr slLe poLenLlal wlLh Lhe
help of consulLanLs 1echnopak Advlsors vL LLd A wellsLrucLured roll ouL plan ls
already underway and peLrol sLaLlons prlmarlly ln Lhe norLh have been ldenLlfled for a
plloL sLudy 1he nl8 model developed wlll provlde for sharlng of revenue sLreams wlLh
Lhe dealer neLwork Lo enable unlocklng of exlsLlng reLall space value LhaL boLh lndlanCll
and lLs dealers command Several alllances have already been forged wlLh leadlng
brands llke PlndusLan unllever LLd uabur lClCl 8ank lerns eLals M18 loods v8
Clnema uAL Lxchange 8ellance CaplLal and uPL lf you wlsh Lo parLner us ln our non
fuel buslness venLures emall your proposal Lo lndlanCll
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WlLh Lhe deregulaLlon of Lhe peLroleum secLor and Lhe change ln Lhe reLall scenarlo of Lhe peLro
buslness more and more companles are movlng Lhe cusLomer cenLrlc and servlce orlenLed
approach Cll companles are compeLlng wlLh each oLher Lo relnvenL Lhemselves and capLure Lhe
blggesL markeL share
1o achleve Lhls efforLs would be requlred Lo galn a compeLlLlve edge and Lo lncrease volume off
Lake by enhanclng scale of operaLlon and upgradlng reLall ouLleLs
1o galn a susLalnable compeLlLlve advanLage a reLaller needs Lo undersLand and saLlsfy boLh Lhe
apparenL and laLenL needs of Lhe cusLomer
1he downsLream buslness ls exLremely lnLrlcaLe and of subsLanLlal sLraLeglc lmporLance Lo Lhe
naLlonal economy
Cll producLs especlally LransporLaLlon fuels would conLlnue Lo play a key role ln Lhe naLlonal
economlc growLh
1hls research ls underLaken Lo undersLand Lhe key challenges and lssues ln way of A8 ln lndla
1hls research would reveal Lhe success facLor of ln and CuL and would lay down a framework for
oLher A8 opporLunlLles ln lndla
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1 1o comprehend Lhe need for A8
2 1o analyze Lhe advanLages and consLralnLs of A8
1o ldenLlfy challenges faced by companles ln lmplemenLaLlon of A8
4 1o undersLand Lhe relaLlonshlp of A8 on reLall sales volume
3 1o evaluaLe Lhe effecLlveness of ln and CuL A8 SLrucLure and ldenLlfy Lhe scope
for growLh
6 1o llsL lmporLanL lssues ln A8
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1he type of reseorch for this study wi// be two phose
Samp||ng
3 ln and CuL ouLleL would be survey on Lhe basls of convenlence sampllng
AL each ouLleL 10 cusLomers would be lnLervlew Lhe sysLemaLlc sampllng
Co||ect|on of Informat|on
Slnce Lhls sLudy ls an exploraLory sLudy uaLa would be collecLed Lhrough boLh
secondary and prlmary Secondary source of lnformaLlon daLa has been collecLed
from secondary source such as magazlne newspaper lnLerneL webslLes and books
rlmary daLa would be collecLed Lhrough lndepLh lnLervlew and quesLlonnalre
Ana|yz|ng the Data
AfLer Lhe compleLlon of daLa collecLlon Lhe daLa would be LabulaLed and classlfled
sLaLlsLlcal lnference would be drawn uslng descrlpLlve sLaLlsLlcal
resent|ng the I|nd|ngs
1he lnferences wlll be summarlzed along wlLh Lhe lnslghLs durlng daLa collecLlon
And opporLunlLy recommendaLlon would be presenLed sysLemaLlcally
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-eLro 8eLalllng book (baslc reference maLerlal) ubllshed by uLS uehradun 2004
-wwwbuslnessllnecom
-wwwLlmesoflndlacom
-wwwbharaLpeLroleumcom
-8esearch meLhodology (baslc reference maLerlal) ubllshed by uLS uehradun 2004
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