It

is own by HINDUJA Group. Ashok Leyland is commercial vehicle manufacturing company based in Chennai and India. It sells about 60,000 vehicles and about 7,000 engines annually. It is first in India's automobile history to win the ISO 9002 certification. It is a first commercial vehicle manufacturer to obtain the ISO 14001 Certification.

Be among the top Indian corporations Acknowledged nationally and internationally for:

Excellence in quality of it's products Excellence in customer focus and service

MISSION
Be a leader in the business of commercial vehicles, excelling in technology, quality, value to customer and meeting national and international environmental and safety standards.

Revenue Employees Market Share (2010) Total Sell of medium & heavy Vehicle(09-10)

US$ 2.7 billion (2010-11) 11,500 26.8% 54,431

 Industrial Public

user.

user. user.

Government Defense

user.

NEW PRODUCT DEVELOPMENT: The Company is expected to launch new products (LCV & SUV)in the markets which is expected to propel the demand for its products.

JOINT VENTURE WITH JOHN DEERES: Ashok Leyland, the flagship of the Hinduja Group in India, has signed an agreement for a joint venture with John Deere, for manufacturing and marketing of Construction equipment.

Increasing Global Footprint: The Company is now targeting new strategic markets with increased thrust on the Asian & African countries. The company expects to double its export volumes in the next 3 years due to increased penetration in these new markets.

Ashok Leyland to set up its NBFC for offering finance options: To enable quick and easy financing of their vehicles in their bid to accelerate the sales in face of difficult credit situation.

Ashok Leyland, Nissan to Form Partnership for LCV

Ashok Leyland and Nissan Motor Co., Ltd., signed a Heads of Agreement (HoA) for the formation of three joint venture companies supporting the Light Commercial Vehicle (LCV) business which covers following areas:Vehicle Manufacturing Company - a company with exclusive rights to manufacture LCV products in India for both the partners.

Powertrain Manufacturing Company - Responsible for the manufacture and assembly of engines and other drivetrain components to befitted in the LCV products and for exports.

Technology Development Company - Responsible for the development of LCV products and related powertrains, destined for the Indian and identified emerging markets.

Existing

PRODUCTS

New
PRODUCT DEVELOPMENT

Existing

MARKET PENETRATION

Eg: Trucks
MARKETS
MARKET DEVELOPMENT

Eg: Stallion(customized truck), luxury bus

New

DIVERSIFICATION

Eg: Commercial Vehicles (Africa, UAE)

Eg: Construction equipment business (John Deere) Dost (Nissan)

Ansoff Matrix For Ashok Leyland

 Tata

motors.

Eicher. Mahindra. Swaraj

mazda.

Competition with Tata Motors: Ashok Leyland Ltd. will introduce 15 new truck models to beat growing competition from Tata motors. To Compete with Tata motors, Ashok Leyland will also introduce three new heavy trucks in India by March. with Mahindra:Mahindra had also launched a truck in collaboration with Navistar Inc. USA on Indian roads known as Mahindra Navistar, which is going to give tuff competition to Ashok Leyland.

Competition

 Competition

with Eicher:Eicher is also one of competitor of Ashok Leyland, Eicher began its business operation in 1959 with Tactor, but now Eicher had expanded it self with Trucks, Buses, Gear box, etc. Eicher is giving competition to Ashok Leyland with Trucks and Buses, Eicher small trucks are making there good market in India.

STRENGTH Domestic Market is large Strong engineering skills in design Standard quality product

WEAKNESS Too many taxes levied by government increase the cost of production High interest costs and high overheads

OPPORTUNITIES Rising rural demand Demand for heavy vehicle have steeped up all over the globe. Company provides better credit facility to dealers

THREATS Cut

throat competition Lack of technology for Indian Companies

 The

7s model can be used in a wide variety of situations uses an alignment perspective is useful. a. improve the performance of a company b. Examine the likely effects of future changes within a company c. Align department and processes during a merger or acquisition d. Determine how best to implement a proposed strategy The Mc kensey 7s model involves 7 interdependent factors.

Hard Elements: 1. strategy 2. Structure 3. Systems Soft Elements Skills Shared values Style staff

Strategy: a) Goals i. achieve optimum funding mix/ restructuring of companies to minimize the cost of raising the funds. ii. Make globalization through acquisition and setting up of new ventures abroad by leveraging Ashok Leylands and strength b) Product Development & new product diversification ,increasing global foot print.
1.

Organization structure of Ashok Leyland M.D.

Whole team Director

Executive Director Special Director Sr. Manager General Manager D.G.M. Asst. G.M.
Deputy manager

Plant Marketing Regional Sales office Dealership Customer

Manager

Division ManagerAsst. Manager

Senior Officer

PLANTS
Delivering sales Service Network Planning
Underst anding Custom ers Markets

Supporting Parts Used Vehicles Transport

1. Innore, Chennai. 2. Hossure Unit 1,2,2A,Tamilnadu. 3. Aluwar, Rajasthan. 4. Bhandara ,Maharashtra. 5. Pant Nagar, Uttarakhand.

4. Shared values: Being International Speedy Innovative Ethical Value Creating 6. Skills: Leadership skills, Communication Skill Engineers Skill Auto design engineers. Product Development Engineering

5. Style: Visionary leadership Conservative Transformational

7.Staff: Good Employer- Employee Relationship Excellent inter departmental Coordination supported by best IT solution