DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Syed Mohd.Akram
Designation : H.C.C.P
Branch : Commercial and Computer
practice
Institution : G.P.W.M.,L.B Nagar
Year/ semester : 1st year
Subject code : CCP -104
Subject name : Business Organisation
Topic : Advertising
Sub Topic : Media of Advertising-Electronic
media
Duration : 50 Mts.
Teaching Aids : Power Point Animations
CCP104.107 to 108 1
Objectives

On completion of this period, you would be

able to:

 Explain the merits and demerits of Electronic

media of Advertising

CCP104.107 to 108 2
Recap

So far we have learnt

 Various Traditional Media of Advertising

and their Merits and Demerits
 Print Media of Advertising and it’s Merits
and Demerits

CCP104.107 to 108 3
Known to unknown

1. We may watch advertisements on TV

or Radio. How do we categorize
them?

CCP104.107 to 108 4
Electronic media

 Advertising made with help of Electronic

equipment

 It is the latest means of Advertising

 Currently used by large number of

producers

CCP104.107 to 108 5
Types of Electronic media

 Radio

 Television

 Internet

CCP104.107 to 108 6
Radio Advertising

 Very popular medium of Advertising

 Companies give recorded Advertisements
 Broadcast on Radio once or at regular
intervals
 Increasing during recent times with
increased number of channels

CCP104.107 to 108 7
Advantages of Radio Advertising

 Large number of listeners

 Now-a-days available even on mobile phones
 Can be heard along popular songs
 Cheaper when compared to Television
advertising
 Advertisements can be prepared in popular
tunes
 Can be repeated frequently
 Useful for illiterates also

CCP104.107 to 108 8
Disadvantages of Radio Advertising

 Many people may not tune to a particular

station
 Short life of Advertisement
 Costly when compared to newspaper
advertising
 Less effective when compared to Television
which is both audio and video
 Listeners may be limited in number during
cooking hours
 Based on local language
CCP104.107 to 108 9
Television advertising

 Advertisements telecast on Television along with

popular programmers

 Very popular medium viewed by Large number of

people
 Effective as shown with Demonstration

CCP104.107 to 108 10
Advantages of television Advertising
 Wide Range of audience
 Very effective since audio visual
 Useful for all age groups
 Possible to show the demonstration of usage
and functioning
 Repetition is possible
 Can be telecast long with popular programs
 Increase in number of channels used even by
illiterates

CCP104.107 to 108 11
Disadvantage of television
advertising

 Costly

 Many people may not afford television

 Many may not watch during working

hours

CCP104.107 to 108 12
Cinema advertising

 Advertisements shown before starting of movie

 Large number of cine goers view them

 Shown when public settles down for the cinema

CCP104.107 to 108 13
Advantages of Cinema advertising

 Very effective
 Repetition possible for every show
 Large numbers of cine-goers watch
 Has long impact
 Reaches targeted audience

CCP104.107 to 108 14
Disadvantages of Cinema advertising

 Reaches limited audience compared to

television
 Must be in local language irrespective of
language of film
 Wide reach depends on success or failure of
cinema

CCP104.107 to 108 15
Summary

 Electronic media of advertising

 Radio
 Television
 Cinema
 Merits and demerits

CCP104.107 to 108 16
Assignment

 Mention 5 advertisements from Television

which you have seen with underlining values
 Mention 4 advertisements from Television or
cinema which have Educational value
 Which value does the following audio
advertisement stress? How?
 Which value does the following picture
emphasize? How?

CCP104.107 to 108 17
CCP104.107 to 108 18
Frequently asked questions

1. Explain the merits and demerits of

electronic media of advertisements

CCP104.107 to 108 19