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Why is organizational culture so important to companies? How do you discover an organizations culture? How do managers use organizational culture to improve organizational effectiveness? What happens when organizations with different cultures merge? How do you change an existing organizational culture? How can you find an organizational culture in which you will thrive?
2007 Prentice Hall
Strong organizational cultures are where the norms and values of the company are clear and comprehensive, and values are intensely held and widely shared Strong organizational cultures may enhance individual and company performance; they can also lead a company energetically in the wrong direction They may enhance corporate branding through the processes of employer branding and cause branding
2007 Prentice Hall
Performing a bicultural audit before the merger can help avoid acculturative stress and merger failure.
2007 Prentice Hall
Summary How can you find an organizational culture in which you will thrive?
Individuals have cultural preferences Sometimes you do not fit into your companys corporate culture or subculture, a fact that may create serious career consequences