DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Md. Qudeer rehman
Designation : Head, CCP
Branch : DCCP
Institute : KDR, GPT wanaparthy
Year/ semester : VI semester
Subject : Banking
Subject code : CCP-604(B)
Topic : Marketing of banking products
products
Duration : 50 mts
Subtopic : Customization of banking
Teaching aids : Diagrams

CCP604(B).85 1
Recap

 The banking modern marketing strategies

 Extension of banking products to needy customers
 Attraction of various customers thro’ customization
of services
 The banker offers banking products for the
development of customers
 The banking products offer strategies services

CCP604(B).85 2
Objectives:

On the completion of the period you would be

able to
 Explain the modern products of banks
 Explain the customization of banking
 List out various methods to be adopted by the
national bankers
 Explain that the Bankers services are social services
in global market

CCP604(B).85 3
Modern products offered
by the bankers
Discuss
On the principal of ed
modern marketing briefly
management in the
followin
All the loans/advances g slides
payment of bills/cheques
are banking products

Customizing of banking
services satisfying the
customers with banking
CCP604(B).85 4
 Banking is a service
oriented organization
Banking products designed to help in
financial transaction of
business/customers

Bankers in global market visiting

Principal of modern
the customers lines by line
marketing
business areas centers thro’
management
ATM/credit debit card services
Bankers are
existing to serve Customers are assets of banks
customers govt and trusts of confidence
firms
Opening of customer
Customization counseling centers customer
of banks guidance bureaus ombudsman
organization in banking
CCP604(B).85 5
 Banking services in global
market
 All the over in universe the banking follows customer
satisfying services
 The global banking market adopts the principles of
strategic management
 Customer counseling customer convenience easy
banking are common features
 Instead of customer bankers are visiting customers
daily for the necessities thro’ ATM/Debit/credit cards
 Reduction of services charges. Opening of
ombudsman institution
CCP604(B).85 6
 Services of bankers on the
principles of services marketing
 The social responsibility of the banker to serve the
 society govt /people /companies/trusts/clubs and other
business houses
 Make available fund whenever the customers ask them
 Receive the deposit of money from the customers
thrust fully and pay legal interests
 Help to improve the trade by helping every business
transactions
 Bankers are the agents 0principlas trustees of public
fund CCP604(B).85 7
Summary:

 The bankers adopt the modern service marketing

principles to attract customers and their funds
 The banker offer their products loans advances on
most reasonable terms
 The bankers render socialized service to the nation
 The bankers give more importance for customer
creation satisfaction and maintenance
(customization)

CCP604(B).85 8
Assignment:

3. Write any six points about the bankers social service

4. Explain in six sentences the customization of
banking service

CCP604(B).85 9
Quiz

Fill in the blanks:

The __________of banking means creation of
customers satisfaction and maintenance of
customers

Answer : customization

CCP604(B).85 10
Quiz
 If any unnecessary delay in any banking procedure the
_________________may be contracted after 14 day to
redress all grievances

Answer : Ombudsman organization

CCP604(B).85 11
Quiz
 Bankers offer socialized services to the society as per
_______________.

Answer: RBI guide lines

CCP604(B).85 12
Frequently asked questions

3. Write any six points about the customization of

banking business
4. Explain any six sentences of bankers services
to the customers

CCP604(B).85 13