CORPORATE COUTURE.

W O M E N

Shirts Trousers Skirts 1 Piece Formal wear Blazers,Jackets Scarf Stockings and socks Belts, Accessories and shoes (will have tie up) Special designers and tailors (Customized)

Population above 35 lakh

Among top 6 city in India IT Hub 2nd in per capita income after Bangalore Retail boom and development potential

Close proximity to Aundh which is near Hinjewadi-It hub Located in the centre of the city
Demographics- Young working couples staying near by

Satya Paul
Zara

Ozone
Hastakala

Peshwai
Lisa, Aundh

Slogan- GRACEFULLY DETAILED Vision-To be a distinguished Women formals retailer known worldwide for the quality of products, setting new trends and lifestyles. Mission -To offer continuous value added products to our customers. To accomplish this, we focus on exceptional design, innovation, quality, convenience and interactive communication

The foundation parameters on which we ensure the excellence of our garments are:

Material Cut

Design conformation
Embroidery Stitching

Stability
Finish Color fastness

High cost of materials

Changing demands and catering to this demand Changing fashions and changing behavior of demographics Creating brand awareness and establishing brand loyalty among customers

Outdoor advertising a. Phase 1: Month 1, 2, 3- 6 hoardings. b. Phase 2: Every 2 months- 2 message changes Print media: color glossy brochures along with Times of India Launch: Party with celebrity (free entry for local patrons)

Below the line a. Phase 1: month 1- Rs. 500 gift voucher with purchase above Rs. 2000+ one assured accessory (ear ring, pendant, broach, hair clips/ band, nail color, lip color, etc ) with every purchase. b. Phase 2: Happy Days scheme- 2 days a month, all merchandise @25% discount

Strengths

Huge Product Line with variations

Business will have longer hours and better prices as compared to competitors.

Discounts are available for bulk buying.

Expertise in getting new products to the market quickly Expertise in providing good customer service

Online selling could be a competitive edge over rivals

Customization available Prime Location

Weakness New in business as compare to rivals

Huge capital required to start business as credit is not easily available from supplier at initial stage
Marketing expenses in the start will be huge, to establish brand name required lot of advertising

Opportunities Sector is growing fast in state and in the area our business operating

Due to increase in the number of women working there is a huge demand for western formals is high

Threats

Competition is high People are very price conscious

 1 Tailors 1 Designers
3 Staff 1 Store Manager

Expense RENT ELECTRICITY ADVERTISING

Rate 110 per sq ft 25000 per month 150,000 *6 hoardings*3months+news paper brochures +launch

Yearly 13,20,000 300000 2900000

STAFF SALARIES
Sales promotion(btl) Capital expenditure Deposit Total

75000

900000
100000

6000000 500000

1,00,00,000 500000

1,60,20,000

THANK YOU