Presentation on watches

43

By Sandip Kumar MMMB 44 Ritesh Ranjan MMMB

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CONTENTS
1. History of watches 2. Supply And Distribution Network 3. TITAN 4 5 6 7 8

TIMEX OMEGA SWATCH TISSOT CONCLUSION

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History of watches
For thousands of years, devices have

been used to measure and keep track oftime.

The currentsexagesimalsystem of

timemeasurementdates to approximately 2000BC, insumer.

Theancient egyptiansdivided the

day into two 12-hour periods, and used largeobelisksto track the movement of the Sun. They5/3/12 also

The earliestclocksrelied on shadows

cast by the sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed.
The earliest known clock with a water-

poweredescapementmechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc

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India is under penetrated market for

watches
Only 27% of indians own a watch Total estimated volume as per 2009 is

45mn unit
Value of rs 300 crores Past Proportion of indian market is

below rs 500
Market has been split into low end.Mass

market , premium & luxury brand.

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SUPPLY AND DISTRIBUTION NETWORK

COMPONEN T SUPPLIER WATCH INDUSTR Y BRA ND WHOLESE LLER RETAILER

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TITAN AT GLANCE
Founded in : 1987 Head quarter Houser ,India Area served -4 continent and 32

countries India and other Countries , especially Middle East Asia , Asia Pacific and Africa Key People-Xerxes Desai- Founder

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KEY FACT
World 5th largest manufacturer of

watchesManufactured 1000 million watches

till date100 million customers , 265 Exclusive

showrooms
Backed by 700 Service centres Focussing on Design of watchesIntroduced Braille watches
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Product range
Raga Diva Nebula Octane Heritage Edge Orion

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Price range
Raga Rs 4000 - 9500 Nebula - Rs 2600 - 8500 Octane - Rs 5250 - 7000 Orion Rs 3200 - 8000

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promotion
Advertising Electronics & Print ads Sales promotion Events Launch of a store Hoardings/Billboards

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TARGET SEGMENT
Demographic age 6-12, 12-19 ,20-34, 35-49, 50-

64 ,65+
Gender - male & female Occupation Professional , Retired

,StudentsLower class,middle class , upper

class
Pshycographic life styles , 5/3/12 Culture

Behavioural
Benefits quality service and

economy
User Status Potential users ,First

time users-regurlar user ,non-user

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Brand ambassador
AAMIR KHAN RANI MUKHERJEE

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MARKET INFORMATION
Titans Watches Division has 60%

share of the domestic organised watch market , which is estimated at 42 million pieces anually and growing at 80% year on year
Plans to sell 14 million watches this

Fiscal year Compared with 90,00,000 is 2008-2009

Watches currently contributes 30% of

Titans revenue and this division is 5/3/12

Timex watch
TIME WORLD In market since 150 years Ranked no-1 in USA in 2001 Largest selling Brand in USA &

CANADA
Focus Quartz based wrist watch in

India
Lowest cost watch manufacturer in

the world

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JOINT VENTURE WITH TITAN

Company market share growth from 12% in 1998 to 28% in 2008 TARGET MARKET YOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS

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TIMEX TECHNOLOGY
Data link Perpetual Collection Calender Watch Resistant Watch Ironman Triathlon

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DISTRIBUTION
Espirit Nautica Pierre Cardin Salvatore Ferragamo

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Brand ambassador
Brett lee -360 degree marketing CollectionsConversations Starters (Rs 1550

-8550)
Torque Collections (Rs 2495-4995) Timex act golf collections-(Rs 1995-

5995)
Reebok timewear (Rs 3500-8000)
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Joint venture
Disney Designer Watches Reliance MobileVessace Valentino

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OMEGA WATCHES
Founded in 1848

OMEGA RANGE OF PRODUCTS

Gents collection Ladies Collection Fine Jewellery and Charms Fine leather and Bags
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promotion
Sponsorship with Sports - -Official time keeper of every - -Olympic sport since 1932 - -Promotes two major events in India - -Promotes two major events in India -

-and golf

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Omega olympic limited

Edition water released 88 days before

the start of the BEIJING OLYMPICS

BRAND AMBASSADOR -GEORGE CLOONEY -ABHISHEK BACHCHAN -SONALI BENDRE

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Tie ups with nasa &iss

International space station also

represents a new era of the Omegas longstanding with space exploration.

TECHNOLOGY & DESIGN

INVOLVEMENT
Established world class recognition

for their expertise in manufacturing movement.

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SWATCH IN RUSSIA Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA

Product has wrong position on Russian

market
It was defined as usual expensive watch Customer didnt pay attention to the

product

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From 2007 onwards , SWATCH distributor started to develop the Swatch brand in IndiaA lot of independent official Swatch outlets

appeared the SWATCH outlets appeared in largest cities of RUSSIA

SWATCH product found the most popular

in RUSSIA market

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PROMOTION
Swatch produces the model for everybody.

Inspite of this they define young people as their target audience

The factor of SWATCH popularityvalue of money acceptable price for swiss watches wide range of models quality and reliabbility
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SWATCH ADVERTISEMENT
TV COMMERCIAL BILLBOARDS FAMOUS MAGAZINES

BRAND AMBASSADOR

KONSTANTIN ANNA KOURNIKOVA

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TISSOT
Introduced in the year -1853 Founder Charles Felician Tissot First company to make watch in

plastic
Its parent company is swatch TISSOT

merged with Omega watch making company in 1980

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Brand ambassador
DEEPIKA PADUKONE MICHAEL JAMES NICKY HYDEN MOTOR CYCLE RACER

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KEY FACTS
130 outlets allover the country 25 cities and towns Attracts peoples from all walks of life Huge Customer Irrespective of nationality 200 designs every year starting price

Rs 8000 onwards
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