Pingtel SIPxchange

SIP-based Enterprise IP Voice System

Presentation Overview
Current product marketplace
Alternatives

SIPxchange overview System architecture Advantages of Pingtels SIP-based system

Pingtel Corp., 2002

Ok, Who is Building What (complete systems)?

Standards-based (Particularly SIP)

All IP
Switched
(TDM on PSTN GW only; server-based switch software)

Proprietary

Pingtel Corp., 2002

Why Does This Matter?

IP PBX (IP) Centrex
Softswitch/ gatekeeper

Traditional telecom system architectures: Black box (switch) provides all functionality Flexible desktops & application servers Phones are dumb terminals Reminiscent of mainframe architecture
Pingtel Corp., 2002

Mainframes lacked innovation.

won.

The same will happen in VoIP.

In the Data World, Computers (not Terminals) Use Targeted Servers

CRM/SFA aol.com Instant Messenger amazon.com yahoo.com

MP3.com

Intelligent servers

doubleclick.com virtualcart.com

Intelligent clients
Pingtel Corp., 2002

Java HTML Cookies

MP3 Active X Flash

SIP Dumps the Traditional Telecom Model in Favor of the Internet Way
MySAP.com realnetworks.com Switchboard.com pingtel.com .Net

IP / PSTN gateways Peer-Peer HTML Java app & data exchange MP3 XML IP messaging IP PBX

Pingtel Corp., 2002

IP phones become extensible clients

Example: Presence-based Calling

(Dan Petries phone)

Dan lifts handset. Java app on phone sends SIP presence to SIP IM server.

Pingtel Corp., 2002

Mainframes/SNA over IP Didnt Get the Apps. VoIP Host/Terminal Systems Wont Either.

Make your VoIP move count.

Move to a foundation that carries you for the next 20 years not the previous 20.
Pingtel Corp., 2002

Pingtels Fully Integrated SIP IP PBX Solution

Communications server Media / messaging server Configuration management server
Remote location

xpressa SIP Ethernet phones

(SIP LD service provider)

instant xpressa SIP Win-softphones

Analog station adapters V

my.pingtel.com
Pingtel Corp., 2002

Building Extensible IP Phones (Clients) Is Key

32-bit Windows Netscape licensing model (free for personal use)

Pingtel Corp., 2002

Pingtel xpressa is The Intelligent SIP Phone

Business-grade IP Ethernet phone Open Java framework for services, applications and management with companion PC software (patent pending)
SIP call control Award winning, functional,

customer-appealing design
Cisco LAN power or external

power insertion module

Built-in Java apps for core

features

Pingtel Corp., 2002

Pingtel Also Provides Desktop SIP .dll for PC-Phone Linkage

Direct, peer-to-peer link between PC and xpressa phone across the LAN

Pingtel Corp., 2002

Remember This Picture?

MySAP.com realnetworks.com

.Net

Switchboard.com pingtel.com

IP / PSTN gateways Peer-Peer HTML Java app & data exchange MP3 XML IP messaging IP PBX

Pingtel Corp., 2002

IP phones become extensible clients

Want To See All This Cleverness At Work?

DEMO TIME!
Pingtel Corp., 2002

Pingtels Fully Integrated SIP IP PBX Solution

Communications server Media / messaging server Configuration management server
Remote location

xpressa SIP Ethernet phones

(SIP LD service provider)

instant xpressa SIP Win-softphones

Analog station adapters V

my.pingtel.com
Pingtel Corp., 2002

SIPxchange Server Components

Communications server bundle
SIP proxy SIP redirect / registry Application server

Media / messaging server

Voicemail Auto attendant, IVR XML-driven application logic

Management server
Server configuration Endpoint configuration Initial, and ongoing Configuration, and software updating

Can all run on same, or separate computers

Recommend one computer per package
Pingtel Corp., 2002

SIPxchange Server Software

Software running on Intel server hardware platforms
Linux (beta, release 1.0) Red Hat 7.2 Windows 2000, XP server (post release 1.0) Hardware supplied by Pingtel CD-ROM versions 4Q2002

Scale and fault tolerance achieved with multi-server installations

Release 1.5

Pingtel Corp., 2002

SIPxchange Communications Server

Forking Status Registry / Proxy Server Redirect

Communications server

subscribe forwarding / SIP message routing tables service Forking notify delivery
functions in PBX Parallel & serial (Including gateway Message routing state Accessed only via up/down rerouting) messages When needed SIPTo SIP service provider Generic service Delivers SIP messages to Between UAs multiple specific Providesuser agents To PSTN gateways

Authentication Dial plan definition ENUM rd parties APIs for 3lookups at Per-user find-me message various points in / followme information forwarding process (v2) XML-described routing Call (session) accounting rules (extensible) User agent credential storage APIs for 3rd party lookup services

Pingtel Corp., 2002

Basic Call Illustration

4. Collect party messaging to 6. Any 33rd dial app processing? complete call 3 setup 1. Determinemessage in phone 5. Any SIP next-hop app processing? 2. Send rd party string for message 3. Continue SIPJava 2 1

?
INVITE Sip:3312@acme.com
INVITE Sip:33126@acme.com

? !

Registry Redirect

302

Forking Proxy SIP LD trunk

Premises Gateway

Commercial SIP LD network Provider (L3, WCOM)

Local Gateway

I2 or partner Univ. Gateway??

Network GW

Pingtel Corp., 2002

SIP Standards Exist for Nearly All PBX Features (Example: Multi-station Appearance) Sip:a@10.1.1.10 Sip:a@10.1.1.12
REGISTER REGISTER

To: sip:a@acme.com Contact:To: sip:a@acme.com sip:a@10.1.1.10> REGISTER Forking Registry Contact: Proxy sip:a@10.1.1.12> Redirect

MWI
S I P

SMTP Client

Media/ Voicemail

To: sip:a@acme.com Scripts Prompts Contact: sip:a@vm.acme.com;answer=immediate>;q=0.8 Messages

HTTP

Pingtel Corp., 2002

Multiple Station Appearance (a/k/a Parallel SIP Forking)

Contact: sip:a@10.1.1.10>;q=1.0 Contact: sip:a@10.1.1.12>;q=1.0 Contact: sip:a@vm.acme.com;answer=immediate>;q=0.8
CANCEL Ring (Redirect) INVITE 200 OK Ring Sip:a@10.1.1.10 Sip:a@10.1.1.12

MWI
Registry Redirect
INVITE sip:a@acme.com

SMTP Client

Forking Proxy
ACK Ring 200 OK

S I P

Media/ Voicemail
Scripts Prompts Messages

INVITE sip:a@acme.com

HTTP

Pingtel Corp., 2002

SIP Subscribe / Notify Server Is Powerful New System Element

Subscribe/ notify server Register sip:ua1@dom Subscribe (SIP URLs of buddy list sip:ua1@dom sip:ua2@dom)

Register sip:ua2@dom

Subscribe Subscribe Off Hook event Notify

Other subscribers

Pingtel Corp., 2002

What Does This Mean? Best of the Old, Plus Extraordinary New
Wide PBX feature list in product APIs and use of standard protocol enables broad customization

New applications using protocol fit in naturally

MS Messenger, presence, 3GPP Audio platforms

Plus, IETF-driven advances also fit in naturally

VoIP conferencing bridge project (Yale / Columbia)

Pingtel Corp., 2002

Auto-answer / intercom Call forward Busy/no-answer Call transfer Blind & consultative Call log / history with redial Call status display per-line (GUI) Call waiting / retrieve (GUI) Called / calling number ID (CLID, CNID) DID, DOD Caller-ID ring Priority alerting Do not disturb Directory dial from phone (LDAP) Dynamic call forwarding DTMF generation / collection In- and out-of-band (RFC 2833) Hold / retrieve 5-way conference calls (bridged on phone; GUI/wizard UI) Full-duplex speakerphone GUI phonetop help screens Hotline / ringdown Local digit collection SIP message direction via station-side digitmaps Multiple message waiting indicators Phonetop message detail display Multiple line appearance Music on hold (customizable to use any .wav file) On-hook dialing Privacy ( / ignore incoming) Ring tone customizable SIP server failure detection & fail-over to standby server Speed dial capabilities Time / date display from network (SNTP) Advanced audio processing Packet loss replacement, jitter, wideband codec (future) G.711, G.729, GIPS codecs Automatic bandwidth selection Comfort noise generation (optionally configurable) Volume controls separate (handset, headset, ringer, speakerphone) User interface wizards Network, call handling, time/locale, volume/contrast, Browser-based dialing SNMP support in devices

PBX Feature List

Call admission control Call accounting (CDR per-call) Call route selection
(Route to gateway) Including SIP long distance provider

Dial plan management Multiple station appearance

(Forking proxy) (Parallel & Serial)

Multi SIP server operation Off-premises extensions Standby IP/PSTN gateway

Pingtel Corp., 2002

Media Server Takes Advantage of SIP Environment

No DSP cards/chips!!!
Media / messaging server

DTMF detection / generation performed by the other end of call Gateway, IP phone

VXML based
V

Customers can replace default VXML with locallydeveloped logic VXML logic execution Playing, recording .wav files

Primary functions

Pingtel Corp., 2002

Media Server Feature List

Inbound voicemail:
Audio prompts (.wav) Message collection (.wav) Operator escape

Auto attendant / IVR:

Driven by VXML Basic IVR config via UI Custom VXML can be inserted

Recipient voicemail:
Phonetop notification & soft key driven review Email notification & review Browser notification & review PSTN access & review Message forwarding

Pingtel Corp., 2002

Voicemail Rollover (a/k/a Serial SIP Forking)

Sip:a@10.1.1.10 Sip:a@10.1.1.12

(On busy / no answer)

CANCEL Ring

INVITE

CANCEL Ring

MWI
Registry Redirect
(Redirect) INVITE sip:a@acme.com

SMTP Client

Forking Proxy

INVITE 200 OK

S I P

Media/ Voicemail
Scripts Prompts Messages

ACK Ring

INVITE sip:a@acme.com

BYE 200

RTP/RTCP

HTTP

Pingtel Corp., 2002

Message Waiting You Notification & Retrieval have

mail

NOTIFY Event: message-summary

Email notification

MWI
Registry Redirect Forking Proxy
INVITE INVITE S I P

SMTP Client

Media/ Voicemail
Scripts Prompts Messages Remote Message Control & Retrieval Call Back

HTTP

Pingtel Corp., 2002

What Does This Mean? Less Expensive and More Flexible

Host-based processing means servers are off-theshelf, fast CPU, big-disk servers VXML scripting means complete customer control over IVR, auto-attendant, voicemail logic
Custom applications Custom prompt flows Do-it-yourself Wildfire if youd like!

Pingtel Corp., 2002

Configuration Manager Designed for Multi-vendor, Large-scale Deployment

Browser-based admin interface

DB (Replicate-able for scalability)

HTTP
Database interface to other SIP systems (proxy, ) API

Profile Generator

S N M P

Config File Writer Software Deliverer 1

SIP HTTP/S TFTP
S N M P

Config File Writer Software Deliverer 2

SIP HTTP/S TFTP
S N M P

Notification server (SIP)

Italics = future Pingtel Corp., 2002

Pingtel Leads Industry With Plug-and-Talk

Data/telecom center Notification Server Enterprise DHCP Server

SIP SUBSCRIBE to configuration profiles

DHCP IP Configuration w/outbound proxy SIP NOTIFY w/profile URL

HTTP GET DHCP request configuration profiles

Pingtel Corp., 2002

Hierarchical Configuration Management Is Crucial

Management system should permit organizational, departmental, and end-user access as required Configure any vendors SIP phone
Automated software delivery of core software, config files

Manage value-added feature configuration (Java apps)

Pingtel Corp., 2002

Administrative Server Feature List

Plug-and-talk IP phones Central configuration tool
Browser-based UI for moves, adds, changes Supports Pingtel and nonPingtel devices Optional access to web server embedded in each phone

Remote phone restart Automated device software update & config file delivery Time zone configurable perphone SIP & HTTP based (Large patent filing)

Hierarchical configuration groups

Hierarchical administrative access rights

SQL-based data store

Pingtel Corp., 2002

IP / PSTN SIP Gateway

Pingtel recommends use of 3rd party SIP gateway
Cisco is best and most widest tested Widest PSTN-side feature coverage Use as card in whatever chassis is available

Pingtel Corp., 2002

Pingtel Is the SIP Leader. Our Partner List Proves It.

Pingtel Corp., 2002

What Is Driving Your VoIP Deployment Decision?

IETF standards-based
Vs. Proprietary

System design follows protocol architecture

Vs. glued-on support for protocol in old architecture

Software-based servers
Vs. racks of proprietary gear

Intelligent desktops
Hard & soft phones Extensible to reach new applications Vs. phones that are equivalent to vt-100 terminals

Forward-looking applications architecture

Vs. legacy mainframe-like design

Pingtel Corp., 2002

What About Cost?

Inversion of mainframe / telecom model applies to cost, too Traditional structure:
Expensive big boxes in the middle Proprietary network Inexpensive terminals

Client / server (PC client server, and SIP) structure:

Relatively less expensive boxes in the middle Standard (IP/Ethernet) network Endpoints cost more (vt100 vs. PC, dumb IP phone vs. smart)

But TOTAL OVERALL COST IS LOWER

Pingtel Corp., 2002

Pingtels 500-seat RFP Response for VoiceCon 2002

IP / PSTN gateways Server hardware Server software Station equipment (475 IP phones, 25 POTS fphones) Installation / training Total (undiscounted) Per-seat Total (discounted) Per-seat $32,000 $9,500 $32,000 $290,500 $10,000 $374,000 $715 265,000 $530

Pingtel Corp., 2002

Comparative Pricing
Vendor Undiscounted As-Bid discount
$264,465 $371,262 $337,711 $345,600 $422,038

Equalized discount (25% off list)

$273,045 $371,262 $308,882 $288,000 $395,660

Pingtel Cisco Alcatel Shoreline Avaya

$364,060 $495,016 $411,843 $384,000 $527,547

(Note: Equalized by eliminating ACD & installation))

Pingtel Corp., 2002

Introductory Package for I2-Participants

First 50 seats Beta customers
Free server software during Beta Software priced at 50% off list at end of beta (100 seat license) Phones at 30% off list Servers & gateways at your cost Installation & training credit ($5k)

Post-beta customers
Software priced at 40% off list (100 seat license) Phones at 25% off list Servers & gateways at your cost Installation & training credit ($5k)

Pingtel Corp., 2002

Pingtel SIPxchange

Jay Batson sip:jbatson@pingtel.com mailto:jbatson@pingtel.com