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SWOT ANALYSIS ON EMAMI LTD.

Submitted To:Prof.Sadhana mandloi Prof.Jetendra chowan

Submitted By:Omprakash verma MBA-3rd Sem Roll.10010110

CONTENTS Company

Profile Mergers/alliances/takeovers Top Management Location of manufacturing unit and Touch points Current goals and objectives Financial Aspects Stakeholders

Emami

ltd made FMCG and COSMATIC Product. Like Navratna Oil. Navratna Lite. Navratna Extra Thanda. Navratna Cool Talc. Boroplus Antiseptic Cream

Date of Establishment :- 1983 Revenue:-273.863 ( USD in Millions ) Market Cap :-69338.6076045 ( Rs. In Millions ) Corporate Address:687, Emami Tower Anandapur, E M BypassKolkata-700107, West Bengal www.emamigroup.com

Management Chairperson - R S Agarwal

Mr.

R S Agarwal, Executive Chairman, Mr. R S Goenka, Director, Mr. S K Goenka, Managing Director, Viren J Shah , Director

Headquarters-

kolkata Employees 16586 Website www.emami ltd.com

18

R N Mukherjee Road , , KolkataWest Bengal 700001Tel : 91-03322482679/2748/4416/9602/5190 Fax : 91-03322482773/2106

Making

people healthy and beautiful ,naturally

We

strive to continuously improve quality and encourage innovation.

Emami's mission of a contributing whole heartedly towards the environment and society' attains a more humane form with its approach of addressing various social issues.
As a responsible corporate citizen, Emami continues to invest in socially meaningful projects in West Bengal and adjoining states. As a part of company's Corporate Social Responsibility Emami has devised various Self Employment schemes like Emami Mobile Traders and Small Village Shops schemes for the rural unemployment youth

SKIN

CARE TALCUM POWDER HERBAL PREPARATION CREAM HAIR OILS COLD AND COUGH REMEDIES TOILETRIES DENTRIFRICES TOILET SOAP HERBAL REMEDIES YOUNG & BEAUTY RANGE OF PRODUCTS

Navratna Oil.
Navratna Lite. Navratna Extra Thanda. Navratna Cool Talc. Boroplus Antiseptic Cream. Boroplus Prickly Heat Powder. Fair and Handsome.

Himani Fast Relief.

Mentho Plus.
Sonachandi Chyawanprash.

Sonachandi Amritprash.
Malai Kesar Cold Cream. Hair life. Baby Massage Oil.

Operating margin (%) Gross profit margin (%) Net profit margin (%) EPS (Rs) 15.04 crore Return on net worth (%) Dividend payout ratio (net profit) PBDIT:Depreciation:PBIT:PBT:PAT:Net profit:-

20.88 11.23 18.22 15.04 33.30 27.14 298.35 14 283.12 269.12 228.71 213.86

SWOT Analysis Strategic Analysis Recommendations/ Suggestions Opinion about the company Conclusion References & Sources Working Material

Strengths:

1. Strong and well differentiated brands with leading share positions.

2. Distinctly placed products providing reach to every segment of society.


3. Consumer understanding and systems for building consumer insight. 4. Integrated supply chain and well spread manufacturing units. 5. Distribution structure with wide reach, high quality coverage.

6.Young and dynamic team.


7. Celebrity brand ambassador

8.Strong financials
9. Low operational cost

10. Presence of established distribution network in urban as well as rural areas.

11.9001:2008, ISO 14001:2004 and ISO 18001:2007

1.Rise positioning in some categories allows for low price competition.


2. Limited success in changing eating habits of people. 3. Competitors focusing on a particular product and eating up Emamis share 4.Low exports level.

1. Untapped market in branded Ayurvedic medicines and other such consumer products.

2.Lots of opportunity as it is a aayurvedic with no side effect 3.Rising income level of consumers 4.Growing consumer base due to increasing income levels and new consumers from lower strata of the society.

5.Export potential.
6.Large domestic market- 1 billion population 7. It can be a leader in exports by positioning itself as a sourcing hub for Emami companies in various countries .

1. Unfavorable raw material prices due to inflation, reducing profitability.


2. Heavy onslaught of competition in the core categories from emerging players like Johnson and Johnson will result in higher advertising expenditure

3. Spurious/counterfeit products in rural areas and small towns.


4. Reduction in real income of consumers due to high inflation 5.Removal of import restrictions resulting in replacing of domestic brands. Slowdown 6.Low in rural demand. 7.Tax & regulatory structure.

Should

be flow chapply chain management.

Quality

should be increase in FMCG Product. Company should be focused in media catagary of customer Greater participation in the value chain by structured business arrangements with suppliers and customers.

In

order to exploit the opportunities the company should focus its efforts on the following: Exploit its core competencies in organic chemistry for home and personal care industry.

Participate and hold more events in order to project its products more effectively to its Target Customers

Emami

ltd. is good at a characteristic that is able to give a very significant. capability such as useful skill, valuable resource of the organization, competitive capability, Training to the employees, good relationship and the giving the firm the market advantage with the achievements.

www.Emami

ltd.

Annual

report of Emami ltd

29/03/2010

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