SustainableHome.

Net
Project Presentation IC 6997 E-commerce Practicum
BY Mr. Krirkpong Pongtridhram ID 4629709

Objectives of the Project

SustainableHome.Net
Built the Web Site to sale organic products And provide the Organic Society Information

Goal
Organic
Information Standard procedures & Farming

Goal
Organic
Soceity News Up date

Goal
Organic
Useful & Friendly Links

Goal
Organic
Products And Cataloged

Goal
Design
Simple
Flexible & Effective

Online

Online

Online

Online

Goal that is support Objective of the Project

Organic Products Organic Information
Organic Society news Useful links
To provide the Organic Products and extend Market Place with cataloged online Thru SustainableHome.Net To provide the Organic Information about Standard Procedures & Farming online To notify and updated Organic Society News with Web Board thru the Internet connectivity

To provide useful and Organic Friendly Links

Moving Forward with Internet & E-Commerce

Internet
More than 6 million Internet User

Any time any where as User command at affordable cost

Over 8000 Web Site in Thailand Huge Market Place for all age & sex Innovative New Business Models A must tool of Adv. Business Firm

E-Commerce

Business Firm

The most economic Business tool

A Few Organic product Web Sites

Chemicals from Conventional Farming polluted the envelopments Cancer and your body!!!
Heart sickness High blood pressure Whats Diabetic Papa gonna Romanticism feed me? A lot more of none disease sickness from eating contaminated food. You are what you eat!!!
I want a wealthy and healthy living!!! I want Organic food!!!

GDP>7% INV>16%

The Existing Business Sustainable & Company

Home
Organic Farmer & Trader TAS 008

Sale Products Cataloged Online News & Information Support Alliances Knowledge & Links

Sustainable Home.Net

Emerge to E-Commerce

Sustainable Home Co., Ltd SWOT Analysis

Strength
Weakness
Can't feel&teast Limit Market

Opportunity

Threats

Certify Product Instructor Farmer&Trader Products mixed Fast rotation Daily fresh In Trend M-living Service,Member Gov. Support

Trend of Society Gov. Support Fed. & Alliance Distributor need E-Commerce

Competitor with

Web Site
Model B2C trend C far from Farm No standard,

Place No Web Site

Farm location Delivery cost Limit budget to

imitation product
Lack of Organic

advantage
Well known

advertise
E-Commerce

Knowledge
Weak Organic

& excepted
Knowledge on

limitation
More Products

Solidarity
Diff. to get

Contact Farming

of conventional farm in market

E-Commerce& Information Man.

Information,News Knowledge for Consumers

Internet Marketing Statement

Opportunity and Challenge.
First, the Thailand organic products market is so booming in the recent year. Second, the amounts of people who wish to have both good wealthy and healthy life are increased everyday. Trend of living fashion for real clever people no matter rich or poor, especially the middle class is on the move toward Sustainable Culture . Chemicals from conventional farming is polluted.

Internet Marketing Analysis

Target Market First, target at the customers who concern about their
health and their living standard known as organic product consumers in all ages and sex.

Second, target to the one who is making business

concerned with Organic Society and needs all means of advertising thru Web Site.

Internet Marketing Analysis

Market segmentation
Demographic Segmentation:

It covers all over people in Thailand who care about the healthy food for real wealthy and healthy living. Appropriate for all male and female and at all ages and at all times.

Marketing Objectives

To create service over the Internet, and enhance trading and information service provider effectively. To get more customers and make Sustainable Home more famous. Increase the amount and frequency of business and sales by catalogs on line, mail order and cash upon delivery or pick up at physical shop. Provide creative Organic News and Information to customers, for the solidarity of Organic Society in Thailand. Provide customer centered and personalized service.

Name of SustainableHome.net
SustainableHome.net comes from:

Sustainable and Home Sustainable mean well-being of farmer, well-being of consumer and well-being of the environment. With all well-being of all the three parties, then the Sustainability will be occurred.

Product Value
Product is a unique Web service organic product that provides online to reduce waste time in traveling and searching for organic products. The premium grade products: Create wealthy and healthy life, also good for the environment. Unique Organic Knowledge & Information for farmer, consumer, and surfer.

Service Value
Online: The consumers can search Plant information, Distribution Channel information, how to get certified organic farming, Organic Company information, Organic Society news & information and useful Links. Offline: For the consumers who dont have computer or online, they can find the information through the co-operative Organic Society alliance, which they provide the information for any users. Create cooperative services with very less time consuming and resources nearly real time performance with very low cost.

Personnel Value
Personal: Provide the FAQ thru the web board by organic expertise. Well organic knowledgeable person who could provide the answer of organic products and information to consumer. Search: All Organic News and Information which it suits the consumers needs. Provide: The Organic Farming Knowledge for any farmer who wants to convert to Organic Farming and also how to get certify by the Authority.

Monetary Cost
Fair trade price to all segments of target groups. Not cut the price for competition. Not trade low quality for high price, saves time and money of transportation Click and pick up thru the distribution channels, cash upon the delivery or pick up from physical store of Organic Alliance.

Time Cost
Reduce the process Save time for transportation Information search from useful Links Easy to search for organic products and information

Energy Cost
The customer dose not need to spend time for searching the organic information from any other source. Conventional farmer could use as one stop service to transform to Organic Farmer. Member could use as a meeting place to strengthen solidarity of Organic Society.

Psychic Cost
The trend of organic product consuming are in fashion ever where. The product quality reaches high standard for persons who are interested for healthy living. The accurate information and report from Organic Society to customer into direct mail or thru the web board. Real time catalog on line for quantity and price of the products.

How to increase CDV?

Increase the number of organic product category and number of organic farmers by helping them to change from conventional farmers to be organic farmers by using online internet connectivity. The members of Organic Society can Work at home and send-receive e-mail by using the computer. It will lead to increase the volume of products and decrease the overall expenses and price.

Services will be increased among all sectors, both the quality and quantity which will grow the whole solidarity of the website automatically.
Links to another useful Web Site and alliances.

SustainableHome.Nets Products
Organic Rice
it categories into 3 kinds of products:
Ruby jasmine Jasmine rice Great Thai fragrance rice

Organic seasoning Fruits Organic Vegetable

SustainableHome.Nets Products
Organic health promotion and refreshment drink
Organic tea Organic coffee Organic honey Herbal and probiotic health promotion drink

Organic Labrador puppy

Marketing Plan
Products The producing and managing product is primary goal of our cyber shop. While value added and explaining both producing and marketing in the future is the secondary goal.

Daily fresh from farm, unique supreme certified organic products.

Products Strategies
To ensure the supreme quality Quality control and full certified organic product Daily fresh from the farm with minimal variant from Web Sites photos To innovate variety of products; explore new products, survey flow, evaluate sales volume, remove no flesh, daily pick up special member order.

Price
Price of product is the part of product considering for consumer. Sustainable Home produces our own products, we can make promotion, value added, increase, and decrease price wildly.

Price Strategies
Estimating prices with other companys organic product. Supreme quality product and warranty from principal that our product must be daily fresh from the farm. A fair trade markup method is used to determine price. To determine the cost of customer satisfaction which it includes the returns of products. To give a special promotion for increasing sales volume To reduce the price of 20% for register member. To lower the price when the product is over the demand.

Place
Providing the customer satisfaction in a customers convenience and availability in an adequate quantity in accessible location at the time when the customer desires them to be daily fresh from the farm. Our shop distributes products internationally by using the service of Fed Ex. by air freight and shipment. Local firms and distribute channel of both Thai Organic Food And Agriculture Federation and OrganicThailand.net could help to save cost.

Place Strategies:
Daily fresh from the farm. Local Nemsiseng transporter and our own farm transport. Provide delivery information for each geographic zone. Send the letter of product information by e-mail. We guarantee delivery on time. Delivery or daily pick up from chain store of Thai organic food and agriculture Federation and OrganicThailand.Net channel. If products are late, we will give 20% discount to customer. Call for confirmation, E-mail, Get the feedback form.

Promotion
Promotion is very important to persuade customer to buy our products. Banner exchange. Public relation along with alliance channels. Provides the organic news and sell organic products. Use famous search engine. Meta tag to be easy and wide span. Advertising in the organic magazine, leaflet and any possibility alliance's document.

Promotions Strategies
To determine type of promotion to be used. To promote both in E-market and Traditional Trade to reach maximum effectiveness. Evaluate the effectiveness of each method. Plan and implement sales promotion efforts. Launch a promotion in both web site and shop to attract visitors. Develop advertising message media.

Customer Retention and Future Plan

Increase another line of products and other categories. Promote and launch new products. Co-operation in exchange banner and selling products. Create chat room for giving a special knowledge. Update news and information every 3 days. Gain more advertisement and exchange brander to gain more income. Gain more alliance and convert more organic farmers. To provide more information to Organic Society.

The ten steps of SustainableHome.Net Web Site development

Phase 1
Mission. Corporate Objectives.

Phase 2
Marketing Audit. SWOT Analysis. Assumption.

Phase 3
Marketing Objectives. Strategies. Estimate Results. Alternative Plans.

Phase 4
Budget. Implement Year 1.

Web Site Designs

Base on Human-computer interaction goal with Simplenology User-centered: Safety of users, Safety of data with Authenticity Utility concern a users ability toward the goal Efficiency for user to finish their needs Usability are ease for user at any age and sex Simple with one click to any another Web Page Appeal to like the Web Site system first time and every time for long-term satisfaction

Design Analysis for Simplenology

Users Analysis Visual Organization
Content Organization Navigation & Color
1
Advanced Beginner Competent Performer Expert at all age&sex

SustainableHome.Net

Proximity Alignment Consistency Contrast

Task oriented Metaphor driven Hypertext

Global and Local Navigation Bar Ad hoc Links 4 Search Engine Color-harmony Schemes Analogous enhance w. strong color

Web Sites Information Security

SustainableHome.net
is a combination of art and science, that information are well-informed sense of assurance, that the information risks and controls are in balance. All information is true and the privacy of Web Board and members are well secured. Both System and Information are well secured in physical Co-location of KSC.

Web Site have multiple layers of security in place as:

Physical security Personal security Operations security Communications security Network security Information security; Availability,
Accuracy, Authenticity, Confidentiality, Integrity, Utility, Possession, Legal.

Hardware Description
CPU Athlon XP2500+ Main board Gigabyte 7n400Pro2 Ram Memory 512 Dual Bios Hard disk 80 Gig. Raid Controller 0 Graphic cardFx5200 Sound card Real Tek Dive DVD Lite on 832S Monitor15" LCD Internet network card, ADSL modem, ADSL line or dial up modem with phone line

Software Description
Operating System Windows XP Professional Database Microsoft Access Web Develop Macromedia Dreamwaver MX Template technique Adobe GoLive6 Graphic Tool Adobe Photoshop7, Adobe After Effects 5.5 Upload Tool WinSCP3 Web Implementation Web Template, EditPlus 2 Browser Internet Explorer6, Mozilla Firefox Office Tools Microsoft office 2003

Organic Fruits&Vegetable About us Product Herbal&Probiotic Support Labrador Puppy

Organic Rice
Contact us

Home

Cataloged on line World Weather Station

Site Map

Friendly Links

World Time Station Google Search Edit Users information Add new information

Web Site Architectural Blueprint

Services
Organic Society News

Web Board

Administrator Panel

Maintain Users information Maintain Web Board

Homepage & Web Site Show

Web System Benefits Estimated, Baht.

Break Even

CONCLUSION
Divided the product into 4 Categories Organic Rice, Organic seasoning Fruits, Organic Vegetable, Organic health promotion and refreshment drink, Organic Labrador puppy. Exchange banner and logo in the famous web site and advertisement. Offer All Sustainable Home product is produced with love and truth For the true wealthy and healthy life to our consumer. Creates the Web Site for extending the traditional physical business to be a click and mortar business model. Organic Society members can share the information on the Web Site, and it reduces time and cost in communicating and transportation to each other. In the following year, the company can get profit from the Web Site and get all the investment back. Easy to use Mesh architecture, user centered and every page is linked to each other by a visible navigation bar in a manner of only one click. Use search engine and directories and well written Meta tag. The company will combine online with offline channels so as to increase the efficiency of work. Web Site will improve the companys services and work efficiency, and it will bring more revenue and benefit for the company.

Recommendation
1. Develop the Web Site regularly to suit customer as the world on Internet and online Web Site progress. 2. Develop more effective Information security function of the Web Site. 3. Increase more Organic Society alliance member. 4. Increase more function to provide a real one stop Organic farming and certify service. 5. Increase more function to provide Organic Society News and Information. 6. Increase more products and products category. 7. Provide on line transaction for the consumer. 8. Extend form local organic products trader to more International level.

All Sustainable Home product is produced with love and truth For the true wealthy and healthy life