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Pestle of analysis
PESTLE analysis is a popular method that focuses in the external factors of the business and the environment where it operates. PESTLE stands for Political, Economic, Sociological, Technological, Legal, and Environmental. All of them examine the changes in the marketplace.
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WHAT IS PESTLE?
P-POLITICAL E-ECONOMIC S-SOCIAL/CULTURAL T-TECHNOLOGICAL L-LEGAL/REGULATORY E/ECOLOGICAL /ENVIORMENTAL
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Political Analysis
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Economic Analysis
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Sociological Analysis
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Technological Analysis
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Legal Analysis
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Complete Address:Head office - COCA-COLA, 71 Macquarie Street , SYDNEY , NSW, AUSTRALIA, 2000
Share Registry office: - LINK MARKET SERVICES LIMITED LEVEL 12, 680 GEORGE STREET , SYDNEY , NSW, AUSTRALIA, 2000
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COMPANY PROFILE
The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.
Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886
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COMPANY PROFILE
The Worlds Most Powerful Brand
The company was formed to sell three main products. 1. Pemberton's French Wine of Cola (later known as Coca-Cola). 2. Pemberton's Indian Queen Hair Dye, 3. Pemberton's Globe Flower Cough Syrup.
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COMPANY PROFILE
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
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COMPANY PROFILE
Interbrands Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70.45 billion
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BOARD OF DIRECTORS
1. Mr David M Gonski, AC (Chairman, Non Exec. Director) 2. Mr Terry J Davis (Executive Director, Managing Director) 3. Ms Jillian R Broadbent, AO (Non Exec. Director) 4. Mr Wallace Macarthur King, AO (Non Exec. Director) 5. Mr Geoff Kelly (Non Exec. Director) 6. Mr Irial Finan (Non Exec. Director) 7. Mr David Edward Meiklejohn (Non Exec. Director) 8. Ms Catherine Brenner (Non Exec. Director) 9. Ms Nessa O'Sullivan (CFO) 10. Mr Ken McKenzie (CFO) Company Secretary: - Mr. George Thomas Forster
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COCA-COLA INDIA
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India.
Coca-Cola re-entered India in 1993. The vision of the company is to lead beverage revolution in the world and provide its consumer quality beverages at affordable price. As on June 2005, Company has 78 manufacturing locations across 24 states of the country.
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COCA-COLA INDIA
Mission, Vision & Values
mission, vision and values outline who we are, what we seek to achieve, and how we want to achieve it. They provide a clear direction for our Company and help ensure that we are all working toward the same goals.
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COCA-COLA INDIA
To Refresh the World...in body, mind, and spirit. To Create Value and Make a Difference...everywhere we engage. People: Being a great place to work where people are inspired to be the best they can be. Leadership: The courage to shape a better future Passion: Committed in heart and mind Integrity: Be real
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The Coca-Cola Company exists to benefit and refresh everyone it touches. For us, Quality is more than just something we taste or see or measure. It shows in our every action.
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Golden Peacock National Quality Award 2004 Coca-Cola India Division President, Mr. Sanjiv Gupta received the Golden Peacock National Quality Award 2004 along with the Coca-Cola team at the 15th World congress on Total Quality in Mumbai on January 14, 2005
The Symbol of Quality Customer and Consumer Satisfaction A Responsible Citizen of the World
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Marketing strategy a part of the marketing management process: The marketing management uses marketing strategies so that they can meet the customer's needs. The marketing strategy involves pricing, advertising, branding, packaging. Some of Coca-Colas latest domestic marketing strategies include Coke dominating fountain sales. Thousands of consumers visit fast-food restaurants every day and Coke feels that it is very important to have the consumer see and drink their product at such chains as McDonalds, Burger King, and Dominos Pizza.
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Part of the phased launch, Fanta Apple will be initially made available to consumers in the two Southern Indian States of Andhra Pradesh & Tamil Nadu, followed by a national roll out in the next two months
the company has also signed up the young and charming Genelia DSouza of Bommarilu Boys and Jaane Tu Ya Jaane Na fame as the new Fanta Brand Ambassador.
Deepak Kaul, Region Vice-President, Hindustan Coca-Cola Beverages Pvt; Ltd and Venkatesh Kini, VP Marketing Coca-Cola India at the launch of Fanta Apple
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Distribution
Repair
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Customer Support 33
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Conclusions
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. In the Year 2007,Companies earning per share growth is 19%, unit case volume growth 6%, net operating revenue growth 20%, Operating Income growth 15% in compression to 2006.In the year 2009, Coca-Cola India launched new product Fanta-Apple in the Indian market.
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THANK YOU
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