Você está na página 1de 16

TOURISM MARKETING & PROMOTIONS

Lesson 3

Marketing

* The process of planning & executing the conception, pricing, promotion & distribution of ideas, goods & services to create exchanges that satisfy individual & organizational objectives.

Tourism Marketing
A systematic process by which an organization tries to maximize the satisfaction of tourist demand , through research, forecasting & selection of tourist products & services to meet that demand.

Distinctiveness of Tourism Marketing


1. Service 2, Service provided is composed of several components. 3. Involves Travel Intermediaries. 4. Demand is highly elastic.

Differences between Marketing Orientation, Market Segmentation & Product Life Cycle

Marketing Orientation
Understanding what guest want & need, developing products & services that best meet their needs & communicating with them to generate AWARENESS, INTEREST & PURCHASE. While sales orientation, is when the company develop products & services that it thinks the costumer would like & then sells services to

Kinds of Marketing Orientation


* Product Orientation * Consumer Orientation * Societal Orientation

Market Segmentation
1.Divide Market into Segments 2.Profile segments 3.Analyze Segments 4.Formulate Strategy for each segment

Product Life Cycle

* A concept wherein a destination is introduced to the market & that it grows in time to maturity & then if not carefully managed may decline

Elements of Strategic Marketing Process


1. Market planning

2. Target market selection 3. Marketing mix selection

Tourism Promotions

Stimulating sales through dissemination information & encouraging potential/ actual consumer to travel.

Relationship of Promotion to Marketing.

*Promotion is one of the major tools used in marketing a tourist product. *Marketing is a total process which includes all elements from production & product improvement to the final exchange of a product for something of value.

Types of Promotion Mix

1. Advertising- involves communicating about the product in different media, such as newspaper, TV, radio, magazines & on internet. 2. Personal Selling- occurs when there is a direct contact between consumer & sales representative from the tourism company.

3. Sales Promotion- includes any activity aimed at giving consumers or retailers an extra incentives to buy a product or service. 4. Public Relations- aimed to build a strong positive image of an organization for the public.

Você também pode gostar