CROSS-CULTURAL COMMUNICATION

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Vaibhav Jaiswal Sriramgopinath Saquib Ahmad Himanshu Gupta

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What is Cross-cultural communication ?

Cross-cultural communication (also

frequently referred to as intercultural communication, which is also used in a different sense, though) is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures.
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Culture refers to

Hall breaks up culture into two main groups

High and Low context cultures. Depending on how a culture relies on the three

points(Non-verbal,oral,written) to communicate their meaning, will place them in either High or Low context cultures. people have close connections over a long period of time. They rely more on context than the content. to have many connections but of shorter duration or for some specific reason. They rely5/4/12 on more content than the context.

High context refers to societies or groups where

Low context refers to societies where people tend

 High context culture

Differences between high context and low context

Explicit

Low context culture

Implicit

communication.
Identity is based

communication. the individual.

Identity is based in Low context traits

in the social system.

High context

traits are Relational,Collecti vist,Intuitive

are Logical,Linear,Indivi dualistic, Actionoriented.

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High context culture High context culture

Low context culture Low context culture

depends on the environment of a situation to convey meaning.

depends less on the environment of a situation to convey meaning. directly into the business objective.

Begins all meetings

with friendly conversation or other social topics. on the fact and Intuition.

Begins a meeting

Decisions are based

Decisions are based

Giving and receiving

only on the fact rather than Intuition.

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Gifts are expected.

UNITED STATES
Low context culture

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INDIA
(High context culture)

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Justification
Westerners business practices tend to follow

the Low context norms.

They value a direct, straightforward

communication style.

They tend to be more impersonal and they

base the relationships primarily on the quality 5/4/12 of the product or service and trust in the firm

Tends to correlate time with productivity and

efficiency.
They are task centered and thus the primary

purpose of communication is to exchange information, facts, opinions. schedules and deadlines. criticize others in public.

They are obsession with punctuality, tight They will not hesitate to say NO or to They believe in having equal rights , equal

social obligations, equal opportunities based on the concept of individual merit.

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Entering High and Low Context Situations

High contexts can be difficult to enter if you are an outsider (because you don't carry the context information internally, and because you can't instantly create close relationships).

Low contexts are relatively easy to enter if you are an outsider (because the environment contains much of the information you need for participation, because you can form relationships fairly soon, and because the focus is on accomplishing a task rather than feeling your way into a relationship).
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Founded on

: 1898(as brads drink) : Caleb Bradham : North carolina : 1950s : 2,85,000 : 200+

in 1961 changed as pepsi

Founded by Place Global network Employees Countries Global market share

:approximately 30% in carbonated soft drinks market

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More than 500 brands in 2011.

Pepsi in India
Came to India in 1985 . Pepsi sees opportunity in india after

coca;cola departed

In India it has approximately 58% market

share of carbonated soft drinks market . 150000 indirect employees in India.

It has 25000 system employees and 56 bottling plants.

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In May 1985, PepsiCo joined hands with

Difficulties faced by pepsi in India

the RPG group to form Agro Product Export Limited. It planned to import Cola concentrate and sell soft-drinks under the Pepsi label and in return offered to export Juice Concentrate from Punjab. The government rejected the proposal due to its using a foreign name and importing the concentrate. pepsi/coke.Although the source of these soft drinks is water they will always go for 5/4/12 water.Because all are getting daily wages

The rural people don't even think about

allegations erupted in India that their drinks

contain pesticide residues

In 2006 Seven of India's 28 states have since

imposed partial or complete bans on Coke, Pepsi, Sprite and other drinks from the companies. More than 10,000 schools have banned the beverages.

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THANK YOU
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