PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, INDORE

ENTERTAINMENT SECTOR

SUBMITTED TO : DR. VIPIN CHOUDHARY

PRESENTED BY: ALI ASGHAR MANISH SALVI SAPAN KHATRI SAURABH PATEL

DEFINITION
Companies that provide, operate, or engage in

amusements and attractions, entertainment exhibitions, ticket sales and also those involved in providing entertainment through radio, television, films and theatre.

LIVE ENTERTAINTME NT

ENTERTAINMENT INDUSTRY

ELECTRONIC ENTERTAINMEN T

MASS MEDIA ENTERTAINTME NT

SEGMENT WISE ANALYSIS OF MASS MEDIA ENTERTAINMENT INDUSTRY

PRINT MEDIA 11% TELEVISION 11% ADVERTISING INDUSTRY 14% FILM INDUSTRY 14%

RADIO 25%

ANIMATION &VFX 25%

SEGMENT WISE ANALYSIS OF LIVE ENTERTAINMENT INDUSTRY

PERSONAL 15% SPORTS 35%

FESTIVALS 5% FELICITATION S & CONTESTS 20%

ARTS & THEATER 20%

CORPORATE 5%

SEGMENT WISE ANALYSIS OF ELECTRONIC ENTERTAINMENT INDUSTRY

TELEVISION
80 million pay for television homes 450 television channels Average monthly expenditure Rs. 175

RADIO
350 radio stations

MUSIC
10,000 music tracks released annually.

350 300

An Explosion Of TV Channel Choices

No of channels

250 200 150 100 50 0

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

New launches & delivery mechanisms lead to exponential growth in number of channels
Source : TAM

2006

HOMEGROWN CHANNELS VS FOREIGN NETWORKS

Indian channels dominate most of the markets / genres (Zee, Sun , ETV, Aaj Tak , NDTV)
Zees improved performance vs Star Plus decline at national

level Regional channels dominate in TN, AP, Karnataka, Kerala, WB , Maharashtra News, Hindi movie , music genres dominated by Indian channels In sports, new entrant Neo Sports takes on ESPN, Star Sports, Ten Sports.

REACHING OUT TO INDIAN DIASPORA

Leading TV channels have presence in foreign markets through

distribution tie ups Zee

Presence in Asia Pacific, Africa, UK, US & Europe
Reach of more than 120 countries & 350 million viewers globally Sun, NDTV, Aaj Tak, Eenadu , Asianet and other channels

beaming to different parts of the world

Channels also accessed through dish antenna in regions without

cable connection Dedicated programming targetting overseas Indians

Eg : UAE band on Asianet.

REALITY SHOW
It is helping telecom industry. On an average, about 14 million cell phone text messages per episode. At Rs.5 per SMS, it adds up to Rs.70 million per episode. Sony Entertainment Television has earned Rs. 200 crores, almost double the income of last year from KBC 5. Samsung Smart TV, Maruti, Pepsi, Just Dial, Hero MotoCorp and Axis Bank paid between Rs 16 and 18 crore for 60 seconds of commercials during each episode

INDIAN FILM INDUSTRY

The Indian film industry is the largest in the world in terms of the

ticket sales and the number of films produced annually, In 2009, India produced a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films. Film industry primarily consists of art films and motion picture industry. Global film industry is major revenue grosser. India is a leading player in global film industry. Fourteen million Indians go to the movies on a daily basis and pay the equivalent to the average Indian's day's wages to see a film. In the 20th century, Indian cinema, along with the Hollywood and Chinese film industries, became a global enterprise. At the end of 2010 it was reported that in terms of annual film output, India ranks first, followed by Hollywood and China. Indian cinema found markets in over 90 countries where films from India are screened.

FILM INDUSTRY CONTRIBUTION TO ECONOMY

The film and television industry contributed over $6.2 billion

(Rs 28,305 crore) to the Indian economy and created nearly 1.8 million jobs in 2009-2010.
The sector has a total output of $20.4 billion (Rs 92,645 crore),

contributing more to the Gross Domestic Product (GDP) of India than the advertising industry.
Over the past few years the industry has experienced rapid

double-digit growth and it is expected that this trend will continue in future, resulting in increasing contribution to the Indian economy.

CONTRIBUTION OF REGIONAL CINEMAS

POSSIBLE SHIFT IN INDIAN FILM INDUSTRY

The high costs of marketing and distribution for films could possible lead to filmmakers making movies specifically for release on cable & satellite (C&S) and online media platforms. alternate distribution platforms are likely to be more viable avenues for them to release their films. The industry could thus see feature films being made exclusively for television, home video and internet platforms.

En emerging market in India

Cont
India's gaming industry is set to grow from Rs 4 billion in

2007 to a projected Rs 14 billion in 2011. With compound annual growth rate of 32 per cent. "Games like NBA, FIFA and Rally that used to dominate the Indian gaming industry till about two years ago are being swept aside by India-flavoured games. A poll released in May 2011 by market researcher GMI found that video game playing in India is higher than many other developing countries. About 30 percent of those polled in India said they spend half their leisure time playing games, compared with about 20 percent in Mexico and 24 percent in the United States.

Cont

SOCIAL NETWORKING
Social Media India Statistics 45 Million Indians On Social Media By 2012 30 million Indians who are online consumers are members of social networking sites. 20 million of these spend time on social networking sites daily. Indians spend more time on social media than they do checking personal email. Over the next six months 45,000 online Indians intend to join social networking sites each day. 1/4th of online Indians were able to recall brands using social media.

Cont
Nearly 40 million Indians are using online reviews to

inform purchase decisions. 67 percent of Indians who are on the web use online reviews to help them make purchases. 60 percent Indians who are social media users are open to being approached by brands. Now the big statistic -> Social Media in India is growing at 100 percent and is likely to touch 45 million users by 2012. Its clear that social media is going to be a growth driver for digital media and marketing in India.

Cont

Cont

PRINT MEDIA
Growth Rate Of Indian Print Media Industry
2004-2007: 13.3%.

2008: 7.5%
2009-2013: 5.7%

KEY PROBLEMS
Advertisements from realty, banking/finance, IT, durables

nosedived. Price of newsprint ( 50-60% of production cost) sky rocketed and touched 1000$ per quintal. Ads moving from news papers to online channels

OFFERING IN TERMS OF SERVICES

o Leisure And Entertainment o Online Ticket Booking o Food Services o Catering Services o Pleasant Environment o Quality o Online Recharge o Add On Services

RAINBOW OF SERVICE MARKETING MIX

PRODUCT

PRICE

PLACE

PROMOTION

PEOPLE

PROCESS

PHYSICAL EVIDENCE

PRODUCT MIX
Giving a Feel For The Product Inside a Service Wrapper .
Consumers are demanding not products, or features of products

but the benefits they will be offered.

The Film Industry product includes leisure and entertainment

service.

PRICE MIX
Premium pricing:- Use a high price where there is a uniqueness about the product or service. Such high prices are charge for luxuries Cheap-value pricing:- This approach is used where external factors such as increased competition force companies to provide 'value' products and services to retain sales

PLACE MIX
Online 24-hour advance reservation Systems. Home delivery of tickets Booking through mobile Ordering of DVDs Through DTH providers

PROMOTION MIX
Advertising Promos on channels, internet. Guest Appearance in reality shows and daily soup programs Publicity Media people, visit by casting crew to major city, performing in live shows in sporting events like IPL, World cup etc.
Sales promotion Frontline staff, Providing discount through various online partner like snap deal, book my show.

PEOPLE MIX
Caring Attitude Priority services

PROCESS MIX
Online Reservation. movie Information.

Facilities at The Cineplex.

Food court.

Entertainment zone like gamming Zone, pubs.

PHYSICAL EVIDENCE
oBooking offices or ticket counters.
oSeating Configuration.

oGood Inner-exteriors.
oAmbience.

THANK YOU