Cognos 10: Intelligence Unleashed Smarter Decisions.

Better Results

Freedom to Think
Unified workspace All time horizons Progressive interaction

Connect with Others

Decision networks Business context Accountability

and Simply Do
Mobile and Disconnected Integrated Real-time
A revolutionary BI workspace delivered on a proven platform with seamless upgrade.

Freedom to Think
Analytics everyone can use to answer key business questions

Cognos 10 advances
Combine data from any source and explore it
from any perspective without limitation Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons. Expand expertise beyond traditional BI capabilities without switching tools Enable business to increase their personal productivity and independence from IT

Key features

Intuitive, appealing Web 2.0 interface Personalized, progressive interaction Drag-and-drop, free-form assembly Search-assisted authoring Wizard-driven external data Automatic access to SAP BW queries In-space access to planning, scenario modeling, real-time monitoring and predictive analytics

The new BI workspace supports the way you think, so you dont have to interrupt your train of thought to fit the software

Unified workspace with greater power, intuitive navigation and cleaner look
IBM Cognos Business Insight
Intuitive and easy to use, it is the single place that you go to find answers to key business questions

Solution Highlights

Pre-assembled workspace content Search assisted authoring

Drag and drop assembly

Dynamically filter Quicker and deeper insight into data Seamless graduated experience

Breadth of analytics across historical, real-time and predictive information

Unified Workspace delivering breadth of analytics

Analytical Reporting
Drill

Real-Time
What is

Scenario Modeling
What-if

Advanced Analytics
What might be

Easy data inclusion by the business from one value, to entire data sets and external files
External Data
Combine external, departmental, and your own data to corporate information resulting in broader perspectives

Solution Highlights

Import external data sources into reports or

query subjects

Leverage external data as report filters Publish for reuse and update Provide IT governance

Connect with Others

Collective intelligence to share insights and gain alignment

Cognos 10 advances
Engage others in decision networks to
discuss issues, share insights and align decisions Attach business context to BI content and learn from a growing repository of decision history Support workflow to establish accountability and engage the right people at the right time

Key features
Annotations down to cell level Lineage and data stewardship Threaded discussions associated with BI
evidence Activities, notifications, tasks, and initiatives Search threads, people, discussions, decision history

Built-in collaboration and social networking fuels the exchange of ideas and knowledge that naturally occurs in the decision-making process

Collaborative BI through built-in collaboration and social networking

IBM Cognos Collaboration
Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers.

Solution Highlights

Embed of Lotus Connections Post messages, share files and links to web
content (both BI and external)

Create and assign to-do items Work within Business Insight workspace to drive
activities or requests for action

Send email notifications directly from an activity

and Simply Do
Actionable insight everywhere at the point of impact

Cognos 10 advances
Adopt mobile to accelerate delivery of
interactive analytics to executives and the frontlines

Address challenges of compressed decision

cycles with real-time analytics

Integrate analytics in everyday work and in

workflow to inform business processes

Key features

Mobile interaction on iPhone and iPad Interactive, disconnected reports Real-time monitoring of in-flight information Mashups Business-driven workflow Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do

Analytics on the go for more devices and disconnected interaction

IBM Cognos Mobile IBM Cognos Active Report
Provide business users with the information they need to make responsive and informed decisions regardless of their location

Solution Highlights

Mobile

iPhone, iPad, BlackBerry, Windows Mobile, and Symbian Full BI interactivity including Drill Up/Down/Through Schedule reports for immediate access to key content
Active Report

Disconnected BI application, fun and fast Self-contained, interactive content Burst distribution to reach wide audiences

Platform advances to simplify and cost-effectively scale enterprise analytics

IBM Cognos 10 delivers platform advances to:

Optimize performance with in-memory processing Accelerate model design with guided workflow-driven modeling Enhance system management with more granular visibility and
control

Streamline lifecycle management with the ability to seamlessly

upgrade
Data Analyst Data Modeler Casual Users Customers & Partners Executives Business Managers Financial Analysts Professional Authors

Common Business Model

Application & Web Servers

IT Tools
Administrator

Shared Set of Purpose-Built Services Services API

Business Content

Security Providers & Firewalls Data Integration & Data Quality Tools Platforms & Databases

System Architect Developer

Open Data Access

IBM Cognos 8 Architecture

Modern and Legacy Sources

Message Sources

Relational Sources

Application Sources

OLAP Sources

10

Faster performance with in-memory processing

IBM Cognos Platform
Deliver optimized access to all data regardless of where it resides
Common Business Model IT Tools Query Visualization

20+ New Patents

Query Service with Dynamic Query Capabilities Cache Hybrid Logs

Solution Highlights

Enhanced Query Service with Dynamic Query:

64-bit in-memory optimized query generation with
pattern intelligence to improve performance against complex heterogeneous data

OLAP Adapters

Open Data Access

Relational Adapters

TM1 SAP BW Cubing MSAS Services Essbase PowerCube

DB2 Teradata Informix SQLServer Oracle ODBC JDBC

In-memory calculations and aggregate operations

for faster compute time
Message Sources Relational Application OLAP Sources Sources Sources

Modern and Legacy Sources

New optimized caching for hierarchies, members,

facts, calculations and prompts for improved report performance

3x faster query
* When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software

Initial conformance is for OLAP sources: SAP

BW, TM1 and Essbase.

Seamless upgrade and ease of ongoing management

IBM Cognos LIfecycle Manager
Reduce system management effort and speed time to deploy new functionality to the business community

Solution Highlights

Validate single environment

Assess impact of change in
operating environment, (e.g. refresh pack, data source changes)

Use Lifecycle Manager to validate results Cognos 8 and Cognos 10

Accept desired results

Move business users into Cognos 10

COGNOS

Compare multiple environments

Streamline upgrade process and
increase IT efficiency

Leverage Cognos 10 New Features (e.g. Dynamic Query, etc)

Use beyond upgrade to quickly

assess impact of any change that could effect BI content

COGNOS

Use Lifecycle Manager to validate results to leverage new features

Accept desired results

Promote reports to production

COGNOS

Upgrade first, then leverage new features

Expanded deployment options include Cloud, System z, and Power

Optimized Business System Virtualization

Optimize use of resources
e.g. Cognos 10 on System z

Fast to install and run

e.g. IBM Smart Analytics System

Private Cloud
Standardize & share costs
e.g. IBM Smart Analytics Cloud on System z

Enterprise Software
Leverage existing IT investment
e.g. IBM Cognos 10 on supported OS and hardware

Public Cloud
Provision with shift of CAPEX to OPEX
e.g. IBM Cognos 10 deployed on IBM Cloud

Trusted expertise with built-in training videos, how-to books and user communities
New how-to books deliver expertise
BI Strategy Book BI on Cloud BI Redbook

Workshops to help shape strategy

Champion workshops Business Analytics experience

Services & Training

Proven practice workshops, learning assessment
and user adoption services

Broader portfolio of self-paced training options

Growth in communities
Innovation Center DeveloperWorks, C^3 Blog Twitter, facebook and linked-in

Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler

COGNOS

Cognos 10 redefines how organizations will use BI

Freedom to Think
Meet needs of evolving workforce with analytics everyone can use

Connect with Others

Step up team decision-making to gain insight and drive alignment

and Simply Do
Accelerate business impact with actionable insight everywhere

with Platform Advances for faster performance and seamless upgrade