DBS Affordable Home Strategy Limited Umang Surat

Presentation for Umang Surat

An Innovative Approach for Affordable Housing Project

By DBS

DBS Affordable Home Strategy Limited Umang Surat

DBS Affordable Home Strategy Limited is a registered Limited company under companys act 1956, which works purely on affordable housing only.

DBS Affordable Home Strategy Limited Umang Surat

Mission

Our mission is to establish an efficient, viable and transparent system for the Large-scale Mass-production of Houses that are Affordable and Financed through Savings and Credit Systems that are Accessible to the Bottom half of the Socio-Economic Pyramid

DBS Affordable Home Strategy Limited Umang Surat

Vision

When we look at ourselves 10 years from now we would like to see that we are acknowledged as the market leader and pioneer in effective approaches to community housing.

DBS Affordable Home Strategy Limited Umang Surat

Vision

By then, we have built 50,000 livable affordable homes and produce 10,000 every year. Our customers are our brand ambassadors having created great lives for themselves in the environment we nurtured.

DBS Affordable Home Strategy Limited Umang Surat

Innovative Strategy

Our company has devised an innovative approach which we call 3 pronged strategy, where we promote not just affordable housing but also facilitating housing finance for informal sector and community development initiative for better livelihood.

DBS Affordable Home Strategy Limited Umang Surat

Concept and Strategy

3 Pronged Strategy

Design and production of community housing

Community development initiatives

Facilitating affordable housing finance

DBS Affordable Home Strategy Limited Umang Surat

Leadership

D-B-S
A Chartered Accountant by profession, Mr. Dinesh Jain has over 20 years of experience in the finance sector. He brings to the team the qualities of leadership and sound principles of financial management. He is one of the key promoters of the organization.

Dinesh Jain
Managing Director

Bala, an architect and urban planner, is also one of the promoters of the company. Bala has been campaigning for changing urban planning, policy and legislation to enable market based solutions for affordable housing. B. R. Balachandran
Executive Director

Sanjay Shah, an architect and real-estate developer brings pragmatism to every aspect of the organizations functioning and conceptualization of project ideas through his many years of ground experience. Sanjay Shah
Chairman

DBS Affordable Home Strategy Limited Umang Surat

Core Team

Anjum Gupta Director

Vineet Chadha Director

Sowmya Haran Director

Rajendra Joshi Director

Manish Pancholi CEO

Ravi Iyer Management consultant

Himanshu Patel Construction Manager

Sudarshan Iyengar VP Finance

DBS Affordable Home Strategy Limited Umang Surat

DBS SYSTEMS AND METHODOLOGY

DBS Affordable Home Strategy Limited Umang Surat

System/ Methodology

@ corporate level It is a system driven company, Chart common parameters, common principles in this sector for ease for operation. Define roles both at formal and informal levels with partners. Conceptualizing and Documenting the system in detail till the real project is done.

DBS Affordable Home Strategy Limited Umang Surat

System/ Methodology

@ project level Analyzing and understanding of the market dynamics. Project location feasibility from the target groups perspective. Understand the target groups present condition and demand. Present and future amenities and infrastructure in the surroundings.

DBS Affordable Home Strategy Limited Umang Surat

System/ Methodology

@ Enterprise level Franchising to scale up into other cities Enterprise model and test the enterprise. Function Specific Agreements with different partners. Execution in other cities with local partners.

DBS Affordable Home Strategy Limited Umang Surat

ASHRAM

To support our innovative business model & strategy we are setting up a research and development center on a plot area measuring 60,000 sq.ft. that we call

ASHRAM
(Academy for Sustainable Habitat Research And Management)

which is first of its kind in the entire Asia.

DBS Affordable Home Strategy Limited Umang Surat

R&D

ASHRAM (Academy for Sustainable Habitat Research And Management)

Activities Research and advocacy Housing Finance Community Development

Design, Materials & Construction Technology:

Development of the business model

DBS Affordable Home Strategy Limited Umang Surat

Our Target Group

Our target segment are from the informal sector belonging to the lower strata of the society. The informal sector comprises of 92% of the countrys workforce, and in cities this group varies between 70-75%. There is a huge market segment living in illegal/rental housing and aspire to buy their own legal space. Though they are capable of paying an EMI they have little or no access to formal financial institutions.

DBS Affordable Home Strategy Limited Umang Surat

Target Group

Solving the target groups problem

Small Efficient Houses

Right Size

Right Price

High Density to reduce Price

Micro Housing Finance

Easy Loan

Easy Repayment

Livelihood Support

DBS Affordable Home Strategy Limited Umang Surat

Network The Charette

To validate our business model we invited group of experts from various fields. To endorse the idea and concept to the invitees. To get relevant inputs for improvisation from experts on our business model and Ahmedabad project Umang Lambha. Establishing new relationships and understanding the bottlenecks that can be encountered in this journey.

DBS Affordable Home Strategy Limited Umang Surat

Network

Glimpses of Design Charette

Bankers (including a retired Executive Director of National Housing Bank) Policy Makers (including the Director of the National Institute of Urban Affairs) Investors Developers Social scientists & Social Workers Planners Architects

DBS Affordable Home Strategy Limited Umang Surat

Our Ahmedabad Project Umang Lambha

DBS Affordable Home Strategy Limited Umang Surat

Other infra
1 Kankuba hall 2 Vegetable market 3 Vatwa police station 4 Golden theatre 5 Mahila Sivan Class 6 Lambha Temple and trust 7 Petrol pump 8 Old Narol Court 9 Lambha bus stand 10 Oriental bank of commerce 11 Bank of India 12 The Ahmdbd District Co-op bank 13 Hospital campus 14 Veterinary hospital 15 Lambha hospital 16 Lambha health centre 17 Clinic

Schools
1 ASHISH VIDYALAYA 2 SHREEJI AMBICA SCHOOL 3 PIPLEJ SCHOOL 4 SWAMINARAYAN GURUKUL 5 JETALPUR ENGG. COLLEGE 6 M P PANDYA HIGH SCHOOL 7 U.L.PATEL SEC SCHOOL 8 ASLALI PRIMARY SCHOOL 9 GITA HIGH SCHOOL 10 P D PANDYA CAMPUS 11 KUTIR VIDYALAYA 12 VATWA HINDI SALA NO 1 13 NUTAN VIDHYAYALA 14 RAJARAM SCHOOL 15 NAVSANSKAR VIDHYALAYA 16 LAMBHA PRIMARY SCHOOL 17 NAROL GUJ SCHOOL 18 VISHWABHARTI HIGH SCHOOL 19 SHAHWADI MUN GUJ SCHOOL 20 GIRLS SCHOOL

DBS Affordable Home Strategy Limited Umang Surat

Site and the surrounding Land use

DBS Affordable Home Strategy Limited Umang Surat

Umang Lambha
Site Statistics Total Site area Total Built up permissble Total Coverage (45%) Proposed COP Propose Road area Courtyard and open Space Community &shopping FSI (1.8) Area (SqM.) 23431 42176 10544 2354 2716 3903 5620

Total Units- 1415; 1RK- 674; 2RK-521; 3RK-220

DBS Affordable Home Strategy Limited Umang Surat

Launch of Umang Lambha

We Launched Umang Lambha on 2nd May 2010. There were over 5000 footfalls on the day of the launch. 30% of the flats in phase 1 were booked on the launch day itself. We are building 1415 units comprising of 1RK, 2RK and 3RK. The flat varies from 33 sqyd to 74 sqyd super built up and priced between Rs 3.5- 9 Lakh The full scale mode is on display and the site office is made. Possession is promised in 18 months.

DBS Affordable Home Strategy Limited Umang Surat

Credit Camp It was held to facilitate finance to the clients who had booked the flats. Organized with the support of Saath and MHFC. Participation of over 75 families in 2 days for the credit camp. To understand and facilitate the customer for availing easy home loans. To create a network of future clients by facilitating the present.

DBS Affordable Home Strategy Limited Umang Surat

Network

Credit Camp

5th and 6th June- Behrampura,Ahmedabad

DBS Affordable Home Strategy Limited Umang Surat

UMANG SURAT

DBS Affordable Home Strategy Limited Umang Surat

Surat Real Estate Market

Trends
Surat is expanding rapidly towards Hazira (Oil & Gas) in the west and Kamrej (Diamond) in the east. There are few residential ventures in southern region in areas like Sachin,Udhana, Pandesara which is prominently an industrial area comprising of textile and dyeing mills. This portion of the city is bound to grow in future as the BRTS is planned on the highway, good connectivity by train, and infrastructure is being laid out for future. Hence our target group would be the workers working in these industrial areas, vendors, auto rickshaw drivers migrant workers, etc.

DBS Affordable Home Strategy Limited Umang Surat

Map of the Site

Navsari Udhana Railway station Bhestan Unn Sachin Railway station Sachin GIDC

Distance (km) 22 10 3.5 2 3 0.6

Umang Surat

DBS Affordable Home Strategy Limited Umang Surat

Site Location

Umang Surat

Social Infrastructure DBS Affordable Home Strategy Limited Umang Surat

1 Rahmiyat Hospital
2 Narcotic drugs Rehabilitation center 3 Krishna temple 4 Saidham Mandir 5 Kamnath Mahadev Mandir 6 Bhestan Police station 7 Sachin, Bhestan Railway station. 8 Bus stands 9 Bhestan Municipal vegetable market 10 Petrol Bunk Banks (HDFC, Union, Surat co-optex, 11 ICICI) 12 commercial Compexes Park - Seth Navin chandra Mafatlal 13 Udyan 1 Scholar English School Shri Krishna Geeta Hindi 2 Vidhyalaya 3 Kashi Dwar High School 4 Shakti Vidyalaya 5 Udyog Bharti Vidyalaya Udhana Academy Education 6 Trust 7 Girls High School

Infrastructure

Bhestan Railway Station

Umang Surat

School

Sachin Railway Station

DBS Affordable Home Strategy Limited Umang Surat

Residential Commercial
Anupam City

Umang Surat

Raj Abhishek
Navkar Aagam Laxmi Villa

DBS Affordable Home Strategy Limited Umang Surat

Residential Scenario in the Surrounding

Company Type of dwelling Anupam Group 1BHK 2BH Commercial Laxmi Villa 1BHK (Flats) 2BHK 2BHK (row house) 3BHK (row house) Area of dwelling 557-680 925-1030 145- 560 623 985 68sqyd plot/ 800 sqft built 92sqyd plot/ 1050sqft built 104 sqyd plot/ 1675 sqft built 550 732 740-910 1100-1290 Rate/ sqft Cost of flat (Lakhs) 1100 6.12-7.48 1100 10.2-11.33 2000 2.9- 11.2 901 5.61 901 8.87 9.25 13.25 16.51 955/860 5.25/4.73 975/ 878 7.13/ 6.42 1180 8.8-10.75 1280 14-16.5 26

Aagam Navkar
Raj Abhishek

1BHK 2BHK 2BHK 3BHK 3BHK (row house)

Source: As told by the company representative on the site.

Besides, this the SMC has constructed 2372 dwelling units in this area and another 10,902 units are under construction in Bhestan, Unn and Udhana. These flats will be offered to the economically weaker section under the slum upgradation program.
Source : SMC( Surat Municipal Corporation)

DBS Affordable Home Strategy Limited Umang Surat

Industrial
Industrial Estate

1 Hojiwala Industrial Estate Sachin Udyoghar Sahkari 2 Mandali Pramukh Park Industrial 3 Estate Bhagwatinagar Industrial 4 Estate 5 Radhe Industrial Estate 6 Apparel Park 7 Surat SEZ

Umang Surat

8 Navin Fluoride
9 Batliboi 10 Baroda Rayon

DBS Affordable Home Strategy Limited Umang Surat

Surrounding Landuse

Umang Surat

DBS Affordable Home Strategy Limited Umang Surat

SWOT Analysis of the site

Strength

Weakness

SWOT
Opportunity Threat

DBS Affordable Home Strategy Limited Umang Surat

Strength

Centrally located between Sachin and Unn village. Strong transportation Link to commute. Proximity to work place ( Industrial houses). The bridge is extending to a 4 lane road . Future growth potential. Does not lie in the flood plain.

DBS Affordable Home Strategy Limited Umang Surat

Weakness

The approach road is maligned by a hutment. Industrial pollution in the surrounding. Site is in close proximity to the railway line hence there will be a lot of rattle. The over bridge overlooks the site and invades privacy. The site lies below road level. Cold real Estate market.

DBS Affordable Home Strategy Limited Umang Surat

Opportunity

To create a livable community. The site is barren presently, planting trees will give buffer from noise and sight and earn environmental credit. To reinvigorate the real estate market in this area by creating a gated community catering to the people in the surrounding.

DBS Affordable Home Strategy Limited Umang Surat

Threat

The pollution from the industry is the biggest threat. Traffic in future can be a cause of distress due to proximity to the highway.

DBS Affordable Home Strategy Limited Umang Surat

Site Challenges
Bombay- Surat railway adjacent to our boundary. Adjacent to the Radhe industrial estate. Over bridge traffic and lack of privacy. Approach road is very narrow. Site much below the road level. Huge amount of land lying vacant between Bhestan and Unn. Proximity to Navsari and Valsad from where 15-20,000 people commute. Surrounding real estate scene does not look very promising as they have not been able to sell their flats even @ Rs900/ sqft.

DBS Affordable Home Strategy Limited Umang Surat

Our Approach to the problem

Identifying the clients and the local housing needs in association with Saath/ local NGOs. Design based built solutions from the inputs of the clientele based on our surveys. We have a principal approval of MHFC for facilitating finance for the clientele. Community development initiatives by partnering local NGOs and associations for which Saath has already started working on.

DBS Affordable Home Strategy Limited Umang Surat

What we bring to the table

Way Forward A thorough understanding of market, and our innovative approach to housing for the urban poor. Catering to the informal segment who find it difficult to get a loan for housing. Our association with agencies working with the urban poor and hence our ability to understand the market needs better. Our Unique Selling Proposition (USP) is not just to design build and sell but also to facilitate the housing finance to the informal segment and build a one to one relationship with our customer.

DBS Affordable Home Strategy Limited Umang Surat

Our USP

Demand
There is a latent demand in the market for affordable housing which has been neglected. Besides creating there is also a need to reach this housing type to the target group. Lack of finance discourages the target group to approach. Incremental housing in due course of time.

Supply
Filling the dearth of affordable housing demand in this segment. To assess and bring the target group through association with various agencies and coordinate between them. To facilitate easy finance. Help them to grow through community development initiative.

DBS Affordable Home Strategy Limited Umang Surat

There are 3 crore families requiring affordable housing in Urban India.

15 lakh families in Urban Gujarat itself.

DBS Affordable Home Strategy Limited Umang Surat

THANK YOU