Lets Talk Trunking

The Voice of Experience

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

But First, A Reminder..

MPLS

Smoothstone
Hosted Application Platform
Collaboration Contact Center Fax Data/IP Messaging Voice Video Security

Internet

LD
Local

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Smoothstone Network

Smoothstone MPLS Network

Voice Traffic (Local, LD, Intra-office)

Bandwidth Dynamically Allocated & QoS Applied

Corporate Data Traffic (Applications)

Global Internet Traffic

Access Circuit (OC-3, DS-3, MetroEthernet, DS-1, xDSL)

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Delivering Voice To The Enterprise

Client PCs

TDM Emulation
(TDM IP Trunking)

LAN

Smoothstone Managed Router

(T1, DS3, Metro Ethernet) CONNECT Circuit

Smoothstone
Soft Switch and Proprietary Application Platform accessed via MPLS network Local Phone / Long Distance WAN/On-net calling / Global Internet

Client PBX

(IP PBX Trunking)

SIP Trunking

LAN Client Phone & PCs

Smoothstone Managed Router

(T1, DS3, Metro Ethernet) CONNECT Circuit

Smoothstone
Soft Switch and Proprietary Application Platform accessed via MPLS network Local Phone / Long Distance WAN/On-net calling / Global Internet

Client IP PBX
(Cisco Call Manager, Avaya, etc.)

Client Phone & PCs

Hosted Voice
(Complete)

LAN

Smoothstone Managed Router

(T1, DS3, Metro Ethernet) CONNECT Circuit

Smoothstone
Soft Switch and Proprietary Application Platform accessed via MPLS network Local Phone / Long Distance WAN/On-net calling / Global Internet

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

So Why All the Talk About SIP?

SIP = Session Initiation Protocol SIP is the prevailing standard* for delivering IP-based technologies SIP Trunking is simply an application that allows voice to be efficiently converged onto a data network Provides traditional PSTN service (DIDs, Local, LD, 911/E911, Directory Service) to SIP-enabled PBXs SIP happens.
SIP trunking provides the ability to make and receive telephone calls over the Internet.
(www.tmcnet.com)

HOWEVER
* as defined in RFC 3261 (http://tools.ietf.org/html/rfc3261)

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Why People Care

Lower communications costs Dependability Flexibility No line capacity issues or busy signals Converging voice/data is a major telecom trend Increase in MPLS networking Pressure to reduce costs Consolidation of carriers
the Internet was never designed to carry voice traffic, and as a result, it does not have the level of security, nor the Quality of Service (QoS) to ensure that call quality is the same as traditional ISDN.
(www.tmcnet.com)

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

A Crowded SIP Trunking Marketplace

SIP over MPLS [provides] added security and quality guarantees. For the end customer, this increased functionality will deliver benefits that go beyond mere cost savings.
(www.tmcnet.com)

Internet-based delivery

MPLS-based delivery

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Accessing Smoothstone Services

Option #1: Smoothstone MPLS Direct

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Accessing Smoothstone Services

Option #2: Smoothstone Preferred Partner Interconnection

Preferred Partner MPLS

Existing Redundant, HighSpeed NNI Interconnections

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Accessing Smoothstone Services

Option #3: Existing MPLS from Alternative Provider, adding Smoothstone MPLS-MPLS Direct Interfaces

Existing MPLS

Customer adds redundant MPLS legs to Smoothstones network

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Accessing Smoothstone Services

Option #4: Existing MPLS from Alternative Provider, adding site-level Smoothstone MPLS Interfaces

Existing MPLS

Customer adds redundant MPLS legs to Smoothstones network

Customer adds redundant MPLS legs to Smoothstones network

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

So How Do We Compete?

Driving down cost? Increasing efficiency? Delivering more than just SIP trunks? The voice of experience in an emerging marketplace?

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Talk About Cost Savings

Reduce inbound & outbound LD charges Eliminate intra-office communications costs Remove unnecessary or excess circuit costs Reduce connectivity costs Purchase only the capacity needed, 1 line at a time (vs 23 with PRIs) Stop paying for unutilized capacity
SIP trunking can still be leveraged by companies with legacy CPE without incurring the costs of purchasing or upgrading to new equipment.
(www.tmcnet.com)

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

So What Does This Mean For a Customer?

Location Office #1 Office #2 Office #3 Office #4 Office #5 Office #6 Office #7 Office #8 Office #9 Office #10 TOTAL # of Ports Required 36 32 15 14 12 11 10 8 8 6 152 # of Ports Purchased (Type) 46 (PRI 2) 46 (PRI 2) 23 (PRI) 23 (PRI) 23 (PRI) 11 (1FB) 10 (1FB) 8 (1FB) 8 (1FB) 6 (1FB) 204 $ $ $ $ $ $ $ $ $ $ $ Cost 1,200 1,200 600 600 600 550 500 400 400 300 6,350

With PSTN service, you purchase 52 more ports than you need

152 Smoothstone SIP Trunk Ports

% Savings

$ 4,560 28%

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

And What About Efficiency?

Leverage existing voice equipment and infrastructure Scale service to grow with your company Share trunk capacity across all locations Manage voice services like any other applications running on your network Increase market presence using virtual DIDs in remote cities One vendor, one invoice Pay only for what you need when you need it!
200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

Managing configuration changes when SIP trunking is employed takes less time, thus improving productivity.
(www.tmcnet.com)

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

But The Real Differentiation Is Beyond SIP

Convergence over MPLS Unified Communications services Network & Voice monitoring tools Real-time call detail reporting ACD in the cloud Multi-platform integration (Cisco, Avaya, etc.) Remote locations on a common telecom platform Business Continuity and Disaster Recovery through multi-site, dynamic routing Only Smoothstone can deliver service over other providers MPLS networks!
200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

SIP over MPLS [provides] added security and quality guarantees. For the end customer, this increased functionality will deliver benefits that go beyond mere cost savings.
(www.tmcnet.com)

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

Experience Matters In An Emerging Market

Smoothstone is THE market leader in IP communications technology
First fully-managed VoIP company in US First to deliver data and dial tone nationwide over a converged network First to provide Unified Messaging with hosted fax to the desktop through IP First to deliver E911 to its customer base First to provide a centralized, call recording solution for VoIP First to provide IP trunking to Cisco CallManager First to provide customized, industry-specific call flow applications as part of fully managed, IP communication solutions First to provide real-time, voice-quality playback capabilities through VoIP First company to integrate enterprise call control on IBM pSeries systems First U.S. carrier to provide converged Metro Ethernet over traditional phone services

200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky

800.773.3037 Direct 502.618.5595 DirecFax

www.smoothstone.com

In Summary
For prospects looking to cut costs, simplify management, and introduce new communication services, Smoothstones IP Trunking solution provides the flexibility they need to reap the benefits of IP communications, regardless of their existing infrastructure or MPLS service provider choices. We drive down their costs, increase their efficiency and enable them to deliver a full suite of IP communication tools unlike most of the players in this segment who think that price alone is the way to win customers.
200 Smoothstone Center 401 S. Fourth Street Louisville, Kentucky 800.773.3037 Direct 502.618.5595 DirecFax www.smoothstone.com