External Factors

External Factors
Socio-cultural Post-war era Filipino Culture Available and affordable Existence of V-hires and FX Taxies Air-conditioned jeepneys and electronic jeepneys

External Factors
Technological Design and operational characteristics New possibilities for traffic management Surfacing electronic jeepneys

Economic Volatile industry Sensitive to oil prices Livelihood to the Filipinos Direct effects: Facilitates growth, creates larger markes, effect cost efficiency JIT Indirect: Multiplier Effect, Price of goods and commodities may drop and variety of products and of services may increase

Political legal and political consent of the city mayor fare-matrix MOTC or Ministry of transportation and communications Labor code

 Drivers
Driver s License violation ticket 1500 Operators Update local offices Must have valid permit

Suppliers
Must provide good quality jeepneys/vans Commuters Hoensty and integrity with proper payment of the fare Should be aware of road rules and regulations

Industry Analysis
Bargaining Power of Suppliers is high. The changes in oil prices affect both the cost of operations and fair prices. There are a few number oil suppliers in Negros Occidental. The bargaining ability of the suppliers, of other goods and services consumed by Nyala, can be generally considered low because the firm possesses bargaining power.

Industry Analysis
Risk of Entry by Potential Competitors
Nyala Tours has no direct competition Barriers to entry are favorable to the company . low risk of entry by potential competitors

Threat of Substitute Products High Fare price difference Buses, Non-Air-conditioned PUJs, Taxi Cabs

 Rivalry among firms No established firms is directly competing with NYALA. Intensity of competition is moderate

Bargaining Power of Buyers Consumers have very minimal bargaining power

Competitive Analysis
NYALA TOURS Segment Rent-A-Car PUJ- Air-conditioned *Indirect Competitors 1. Barb Rent-A-Car Competitors 2. Meca-J Rent-A-Car 1. 2. 3. Silay-Bacolod PUJs Ceres Liner Mini Buses (Cebro, Jeep Star, etc.)

Improve Profitability

Grow Revenue

Increase Market Share

Create Customer Value

Provide quality Service

Corporate Social Responsibility

Providing Employment Opportunities

Ensure Passenger Safety

Internal Process Improve Efficiency

Solve their Problems

Inspire Innovation

Understand the client

Operational Excellence

Customer Intimacy

Service Leadership

Learning and Growth

Provide Employee Training

Maintain Excellent Credit Standing

Enhance Organizational Culture

Organizational Structure
Owner/Operations Manager

Assistant Manager Supervisor Office Staff Drivers Maintenance Personel

Figure 2: Nyala Tours Organizational Structure

Organization Culture
Outstanding reputation Stable No major challenges Healthy employer-employee relationship Good conduct and proper decorum

Not benefecial or not conducive for professional growth Lacks formality in terms of control over their employees

Functional Analysis
No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Item Markets are segmented effectively. The organization is positioned well among competitors. The firm has effective service organization. The firm conducts market research. Service quality is good. Firms service rate is priced appropriately. The firm has an effective promotion, advertising, and publicity strategy. Marketing, planning and budgeting are effective. Marketing managers have adequate experience and training. Rating 3:13 3.34 3.57 1.89 3.84 2.89 1.91 3.00 1.95 Remarks Strength Strength Strength Weakness Strength Strength Weakness Strength Weakness

Table 1: Marketing Function Analysis

No. 1. 1.

Item Facilities, equipment, and offices are in good condition. Quality-control policies and procedures are effective. Facilities, resources, and markets are strategically located. The firm has technological competencies.

Rating 2.98

Remarks Strength

2.

1.

3.18

Strength

3.

1.

3.07

Strength

4.

1.

3.04

Strength

Table 2: Service Function Analysis

No. 1. 2. 3. 4. 5.

Item The firm is financially stable as indicated by financial ratio analyses. The firm can raise needed short-term capital The firm can raise needed long-term capital through debt or equity. The firm has sufficient working capital. Capital budgeting procedures are effective

Rating 3.16 2.89 3.18 2.73 3.07

Remarks Strength Strength Strength Weakness Strength

Table 3: Finance Function Analysis

3 1. 2. 3. 4. 5. 6. 7. 8. 9.

Item The firm uses strategic-management concepts. Company objectives and goals are measurable and wellcommunicated. Managers at all hierarchical levels plan effectively. Managers delegate authority well. The organization structure is appropriate. Job descriptions and job specifications are clear. Employee morale is high. Employee turnover and absenteeism is low. Table and control mechanisms are effective. Organizational reward 4: Management Function Analysis

Rating 1.89 1.86 1.54 3.38 2.18 3..34 3.57 3.18 3.54

Remarks Weakness Weakness Weakness Strength Weakness Strength Strength Strength Strength

No. 1. 2. 3.

Item There is a chief information officer or director of information systems position in the firm. Managers from all functional areas of the firm contribute input to the information system. The firms information is continually improved in content and user-friendliness.

Rating 2.11 3.25 3.39

Remarks Weakness Weakness Weakness

Table 5: Management Information System (MIS) Function Analysis