What Career Next!

Thanks You!!

Career
Coaching:
The Four Steps
to Career
Change
1
 A Career Coach is...

–A Career Coach is someone

qualified to help you to achieve
your ideal career that matches
your personality & other special
characteristics to opportunities
– helps to lead the client to meet
their chosen opportunity
Richard Knowdell: ‘Building A Career Development
2
Program1996
 How Does A Career
Coach Work?
• Established Approach founded
in Common Career Coaching
Practice
• Remain Flexible to meet each
client’s needs
• Not necessarily qualified in
Psychology 3
 Qualifications of a
Career Coach...
• Coaching requires someone
who combines strategy with
motivation
• Knowledge of HR & Job
market with Coaching &
Counseling
4
 Formal Qualifications

• From the USA:

– International Certified Job and
Career Transition Coach
• From Australia:
– Degree in Psychology,
Melbourne University
5
 Memberships

• Career Masters Institute, USA

• Career Planning & Adult
Network, USA
• International Association of
Career Management
Professionals (IACMP)
• NCDA, USA 6
 Let’s review our
Paradigms...
• Esther Tan’s 1998 research
showed us that 95% students
sampled had not received any
form of career guidance
• Only 40% had even thought
about their likely career
7
 What do we know?

• Teachers are the last person

students will consult about
their career choices
• Students in Singapore also
don’t appear to approach their
parents as role models...
8
 So what are they
responding too?
• Social values, national values:
– affiliation needs
– self-development
– achievement
– good supervisor
• Perceptions, past experiences,
assumptions, change 9
 When they come to
me, they are adults...
• They are pragmatic…they want
value
– Our job is often to find out what
do they mean by value and
deliver it to them, don’t reach
beyond their values envelope
without their permission
10
 Balance or conflict?

• Individual personality traits,

preferences, interests, &
values are stable in adult life
• Life cycle theories such as
Super (1963) suggest natural
changes, largely values,
preferences … with age 11
 Balance or conflict?
• Individual’s context
changes as:
– their employment
changes or progresses
–Industries &
occupations change
as technology, &
market changes 12
 Coaching models in
use...
• Richard Bolles:
“What Color is Your
Parachute?”
• Nicholas Gore: “The
Pathfinder”
• Richard Knowdell:
The Four Step Model 13
 What Color is Your
Parachute?
• Based upon Holland’s
RIASEC model he
develops a model of
self discovery for the
adult through guided
self analysis
• You can create your
own future with the
‘right’ advice 14
 Assumptions...

– Approach emphasises:
• individual responsibility for
choice
• career counselor's job is to
facilitate choice…but how much
is choice?
• Link self attributes to future
rather than mould self into future 15
 Domain of Career
Counselling
• Job development
• Job Assessment
• Job Hunt counseling
• Career Development
• Career Assessment
• Career Planning
• Life & Work Planning 16
 The PATHFINDER

• Nicholas Gore
provides us a model
of search for an
‘ideal’ career.
• ‘Creating & Living
a Life You Love’
17
 Assumptions...

• Through guided self

exploration you can discover
your ‘ideal’ career or vocation
• Though Action & Enthusiasm
you can realise your Dreams
• Multiple career paths are
possible 18
 Career Coach as a
Liberator of Imagination
• Individualist perspective
• Use imagination to motivate
action
• Use hope to promote
exploration
• Learn to live with ‘purpose’
19
 Living with a purpose is
better than without it!
• Quote:
– ‘Death is not the greatest loss
in life. The greatest loss is what
dies inside us while we live’.
Norman Cousins

20
 Four Steps of
Career Coaching
• Since Frank Parsons (1909)
model of true reasoning:
1. Knowledge of self
2. Knowledge of the world of
work
3. ‘True reasoning’ - an informed
decision
21
 Four Step Model of
Career Coaching is...
• Four Steps of Career Coaching:
1. Assessment
2. Exploration
3. Goal Setting
4. Action Plan & Support
Knowdell (1998)
22
 Career Coaching
begins with...
• Step 1. ASSESSMENT

– Suitability
– Eligibility

23
 We must look at ...

• Suitability
• Candidate’s behavioral match
to the career and job

24
 And...

• Eligibility
• Candidate’s
qualifications and experience
match to the position

25
 Task requirements

Work Environment Interests

Decision-making skills
8 Attitudes

Interpersonal skills Personality balance

Motivations 26
 After Assessment
comes...
• Step 2. Exploration
– Exploring possible Career
Paths and Employment Options

27
 EXPLORATION
Finding
your way
to the
Top!

28
 Exploration involves...
• Information Interviews
• Research: Jobs, Personal
Attributes, Qualifications,
Experience Requirements,
$alaries...
• Entry Points
29
 During Exploration
the Coach...
• Works with you to identify
and prioritise your search and
data
• Outcomes are:
options for the client that reflect
values, interests, abilities etc.
30
 After Exploration
comes...
Step 3. Goal Setting
- Personal Development
- Qualifications
- Experience
- Resume etc...

31
 Career Decisions

• Ranking desired Outcomes:

– Money 3 - Very Likely

– Achievement 2 - Somewhat Likely
– Satisfaction 1 - Likely

– Lifestyle

• Pros & Cons Exercise

- rank for different stakeholders 32
 Setting Goals

• Timing
• Resources required
• Networking needed

33
 After Setting Goals...

Step 4. Action Plan &

Support
• Actions begin
• Support given

34
 Keeping Track

• Record Keeping...

• What Went well

• What Can Be Improved

35
 What happens in
practice?
• I find explaining the four steps
to adults a very simple &
useful communication tool
but…
– they MOST want to know how
long will it take & when will
they get another job?
36
 So I have learnt to
reverse the steps:
–Start with resume update
–Explore Options whilst
taking short term Action
–Add Assessment in medium
term
–Add Career Change
Management concurrently... 37
 After You have Your
Next Job?
• What Happens Next?

38
 Return rates...

• Update resume…
• Job vacancies…
• Contacts…
• Personal changes

39
 What have I learnt...

• Careers, jobs and ‘fit’ are

markets that the Career Coach
can ‘broker’
• Career paths are many
• Timely Information is ‘king’
• Values are different, &
expectations are different 40
 Challenges...

• Global career paths are a

challenge for us
– Across regions-East & West
– Undeveloped and developed
countries
– Connections, networking,
sharing experiences 41
 Methodologies...

• Helping our adults to learn for

themselves…
– How to make planned
job/vocation changes
– How to make unplanned
job/vocation changes
• New psychological contracts 42
 Skills...

• Internet vs. Face to Face

• Job Interview skills
• Resume Writing Skills
• Personal Change Management

43
 The Career Coaches’
Tool Kit
Personality Tests Interest
Inventories

You!

Card Sorting
Values Surveys Instruments
44
 Plus...

Skills Behaviors

Job

Qualifications Experience
45
 More Tools For You!

Salary Data Networking

Internet

Your Resume Library

46
 The End

Thank You!

47
48