NZ Competitor Research

Sells Others Work

Simon James Concept Store

Simon James Company Overview

Physical Store Inside The Department Store & Lighting Showroom at Upper Queen St Online Store http://store.simonjamesdesign.com/ The Simon James Concept Store at The Department Store is home to a carefully curated selection of luxury home ware, jewellery and design, handpicked by designer Simon James.

Simon James Website Overview

Home Page for Simon James

Simon James Website Overview

Home Page for Concept Store

Simon James Website Overview

Roll over with product information (Third Row, Third in from left)

Simon James Website Overview

Product Page

Simon James Categories & Filters

Categories Homeware / Accessories / Lighting / Jewellery Filters No further filters.

Simon James Price Ranges

Homeware: Cheapest: $80 / Most Expensive $383 (Wooden Animal Box Polar Bear / David Trubridge Coral Light Kitset) Accessories: Cheapest $30 / Most Expensive $258 (Moleskin notebook / Benah Alex Travel Wallet Lighting: Cheapest $278 / Most Expensive $1067 (Fold Lamp / Knight Floor Lamp) Jewellery: All sold exclusively in the retail store, no prices online. (Please note: prices possibly not correct as have to click into each product to get)

Simon James Noteable Designs

Simon James Noteable Designs

Simon James Strengths/Weaknesses Strengths

-Lists the Designer, Materials and Size in the product description -Can buy directly from the site -Simple, effective product photography Weaknesses -Have to click on each product to get price (this does not hinder as much as the other websites that do this perhaps as the products on the website are so lovely) -Small product range

ZUCA

ZUCA Company Overview

Online Store http://zuca.co.nz/ Based in Petone, Lower Hutt Owners spent 15 years living and working in the UK, primarily in retail Returned to NZ in early 2010 with two young boys Luca and Zac Wanted to combine experience from UK into an opportunity within the NZ retail market Seating, tables, bed, bath, kitchen, accessories and kids Quite a lot of Children based products Some NZ Brands, but also international

ZUCA Website Overview

Home Page

ZUCA Website Overview

Product Page

ZUCA Strengths/Weaknesses
Strengths -Free delivery on orders over $50 -365 return policy customers have up to 365 days to return items (with proof of purchase, unused and in re-saleable condition) -Most products are affordable Weaknesses -Not much that Stands Out in terms of product design

Iconic.co.nz

Iconic.co.nz Company Overview

Online Store: http://www.iconic.co.nz/ Head Office based in Auckland. Designer gifts, homewares, decorative objects Some very viable products but lost in the bad design and photography

Iconic.co.nz Website Overview

Home Page

Iconic.co.nz Website Overview

Product Page

Iconic.co.nz Categories & Filters

Categories Housewares / Lighting / Furniture / Art / Time Out / Jewellery & Bags Filters No further filters.

Iconic.co.nz Price Ranges

Housewares: Cheapest $49 / Most Expensive $649 (TIKI Coat Hook / Calendar Clock Big Flip) Lighting: Cheapest $65 / Most Expensive $2,218.22 (Table Lamp Z / Sunflower Le Klint LK 190) Furniture: Cheapest $225 / Most Expensive $2,545.33 (Dulton Wall Cabinet Square / Anima Florence Chair) Art: Cheapest $89 / Most Expensive $1700 (La Vespa Poster 60x80cm / Original 3.3 metre old tube Time Out: Cheapest $18.40 / Most Expensive $1349 (Jumping Rope key ring set / 60kg Rugby Table) Jewellery & Bags: Cheapest $39.87 / Most Expensive $710.45 (Glass Bead Choker / Hydra Super Bracelet)

Iconic.co.nz Strengths/Weaknesses Strengths

- Can buy directly through site Weaknesses -Website Design (does not reflect an adequate design aesthetic) -Product photography

Yoyo

Yoyo Company Overview

Physical Store 163 Thorndon Quay, Wellington Online Store http://yoyo.co.nz/ Furniture and accessories Quality kiwi designed Started by third generation furniture retailer Todd Hayvice.

Yoyo Website Overview

Home Page

Yoyo Website Overview

Product Page

Yoyo Categories & Filters

Categories Divine Silhouettes / The String Filters Bookcases & Shelving / Butchers block / Clothes rack / Coffee tables / Dinning chairs and bench seating / Dinning tables and desks / Hall and side tables / Occasional chairs / ottomans / Sideboards and entertainment units / Stools & Barstools / Sofas / Gift voucher / Art / Bread boards / Bowls and vases / Coffee Coasters / Cushions / Dinnerware / Doormats and draught stoppers / Lamps/shades / Mirrors / Rugs / Toys

Yoyo Price Ranges

Divine Silhouettes:

The String:

Yoyo Notable Designs

Yoyo Strengths/Weaknesses
Strengths - Some really good products (hidden amongst some not so awesome) Weaknesses -Cannot seem to buy directly from site -Not all (wood) products state what they are made from -Not all products state who designed them maybe some are designed inhouse?

Market Store

Market Store Company Overview

Online Store - https://www.marketstore.co.nz

Market Store Website Overview

Home Page

Market Store Website Overview

Products Page

Market Store Website Overview

Product Page

Market Store Strengths/Weaknesses Strengths

- Image on Home Page Weaknesses -Website Design -Product Range

Whare

Whare Company Overview

Online Store - http://www.whare.net.nz/ Two stores in Christchurch Whare was created in 2004 by Adele Courtman First store was in Cashmere, then second followed two years later in the city Online store is small with the intention of growing it like the stores Art & Design, Baby & Child, Corporate, Furniture, Healthy & Beauty, Homewares, Jewellery, Kitchenwares, Kiwiana Gifts, Textiles

Whare Website Overview

Home Page

Whare Website Overview

Products Page

Whare Strengths/Weaknesses
Strengths -Name reflects NZ products it sells -Quite an effective logo -Clean website design Weaknesses -Could have a larger product range -Some very Clich NZ products

Vanilla Design Store

Vanilla Design Store Company Overview Online Store - http://vanilladesignstore.com/

Based in Dunedin Started in 2007 by Brent Wilson Ship products worldwide Focus on contemporary homeware Has developed its own extensive line of modern homeware under its own Objectify label in addition to stocking select lines from other NZ Designers Objectify brand has no cohesion at all, most products are made from ply, Perspex or felt Bathroom accessories, Childrens Products, Customizable Products, Furniture, Homeware, Kitchenware, Lighting, Mailboxes, Mirrors, Storage, Wall Clocks

Vanilla Design Store Website Overview Home Page

Vanilla Design Store Website Overview Product Page

Vanilla Design Store Selected Products Range No cohesion in the range looks like he has been From the Objectify
designing what ever he feels like!

Vanilla Design Store Strengths/Weaknesses Strengths

-Ships internationally -Buy online Weaknesses -Objectify range has no cohesion -Website design needs some work -Product imagery does not load correctly as is not clear

Douglas & Bec

Douglas & Bec Company Overview 9 St Marys Bay Road, Ponsonby. Physical Store
Online Store - http://store.workroom.net.nz Online is the online presence for Douglas + Bec, Bought to life by Workroom's Rebecca Snelling and her partner Paul Dowie. Houses Workroom design pieces & selected stable of independent & international designers.

Douglas & Bec Website Overview

Home Page

Douglas & Bec Website Overview

Product Page

Douglas & Bec Categories & Filters Categories

New! / Lighting / Furniture / Jewellery / Ceramics / Art + Object / Paper + Stationery / Linen + Cushion / Man + Woman + Child / Shipping + Terms Filters No further filters used.

Douglas & Bec Price Ranges

Lighting: Cheapest $175 / Most Expensive $ 1080 Furniture: Cheapest $305 / Most Expensive $ 1,495 (&P.O.A) Jewellery: Cheapest $105 / Most Expensive $ 330 Ceramics: Cheapest $46 / Most Expensive $ 305 Art + Object: Cheapest $40 / Most Expensive $ 575 Paper + Stationery: Cheapest $8 / Most Expensive $ 110 Linen + Cushion: Cheapest $30 / Most Expensive $ 125 Man + Woman + Child: Cheapest $26 / Most Expensive $ 109 (Please note: prices possibly not correct as have to click into each product to get) Many products displayed, but then listed as Sold Out.

Douglas & Bec Strengths/Weaknesses Strengths

-Grid Product Images -Can actually buy directly online Weaknesses -Slow Browsing process have to click into each product to get price -Most items are actually listed as Sold Out when you click into them

Everyday Needs.

Everyday Needs Company Overview Online Store - http://www.everyday-needs.com/

Strong approach to product selection and still life representation Products that are good looking and will last the test of time Online sourcebook for her lifestyle philosophy Mostly homewares Affordable

Started by Katie Lockhart (stylist and interior designer)

Everyday Needs Website Overview Home Page

Everyday Needs Website Overview Product Page

Everyday Needs Categories & Filters or Filters!!! Have to go through all the products by using NO Categories
the numbers on the top right area of the page

Everyday Needs Price Ranges

Very eclectic type of products that influences prices greatly

Everyday Needs Strengths/Weaknesses Strengths

-Products across a lot of categories more reach for buyers? Weaknesses -Have to click into each product to see price -No filters or breadcrumbs have to search through whole site -Have to use the back button a lot to get through products -Cannot buy directly the Buy Now function goes through to an email

Father Rabbit

Father Rabbit Company Overview

Online Store http://fatherrabbit.com/ Returns/Exchanges Address 1/14 Cockburn St, Grey Lynn, Auckland
This online store is run by Claudia Zinzan and Nick Hutchinson, with the help of Father Rabbit, their alter ego. Father Rabbit Limited represents what they aspire to achieve in their everyday lives. Life is a constant battle to keep the house tidy and the garden maintained, occasionally everything clicks into place.... often short lived, a constant cycle week after week. Father Rabbit Limited is an opportunity to share the products they adore and the family's rituals, quirks and ideals. Working out of their villa in Grey Lynn, Nick works in the film industry and

Father Rabbit Website Overview

Home Page

Father Rabbit Website Overview

Fantastic Simple Product Layout

Father Rabbit Website Overview

Product Page

Father Rabbit Categories & Filters

Categories New! / Everything / Whats on Sale? / The Kitchen / The Bottom Drawer / The Dinning Table / The Library / The Living Room / The Bathroom / The Bedroom / The Wardrobe / The Linen Cupboard / The Study / The Laundry / The Garden / The Shed / The Baby Rabbit / The Bach Filters No further filters.

Father Rabbit Price Ranges

The Kitchen: Cheapest $4 / Most Expensive $76.50 The Bottom Drawer: Cheapest $5.95 / Most Expensive $64 The Dinning Table: Cheapest $4.70 / Most Expensive $199 The Library: Cheapest $14.95 / Most Expensive $49 The Living Room: Cheapest $39 / Most Expensive $120 The Bathroom: Cheapest $8.60 / Most Expensive $95 The Bedroom: Cheapest $59 / Most Expensive $457 The Wardrobe: Cheapest $56 / Most Expensive $119 The Linen Cupboard: Cheapest $12.25 / Most Expensive $499 The Study: Cheapest $3.50 / Most Expensive $169 The Laundry: Cheapest $19 / Most Expensive $99 The Garden: Cheapest $14 / Most Expensive $139 The Shed: Cheapest $4 / Most Expensive $99 The Baby Rabbit: Cheapest $9.50 / Most Expensive $130 The Bach: Cheapest $5.10 / Most Expensive $169

Father Rabbit Strengths/Weaknesses Strengths

-Can see price by rolling over product in grid (needs to be stronger colour) -Can buy directly from site Weaknesses -Having phone number displayed prominently on every website page drives A LOT of perhaps unnecessary phone calls.

Mocka

Mocka Company Overview

Online Store - http://www.mocka.co.nz/ Sells mainly baby and kids furniture, with a little bit of adults thrown in too Based in Christchurch Affordable Most products are sent flat packed Some products are imported Small family run business Now based in Australia also

Mocka Website Overview

Home Page

Mocka Website Overview

Products Page

Mocka Noteable Products

Mocka Categories & Filters

Categories Feeding / Sleep / Nursery & Bedroom / Baby Play / Kids Play / Balance Bikes / Kids Furniture / Outdoors / Adults Filters High Chairs / Kids Tables & Chairs / Baby Cots / Baby Bedding / Change Tables / Storage Ideas / Wall Decals / Ride on toys / Cool stuff / Funky Stuff /

Mocka Strengths/Weaknesses
Strengths -Affordable -Fast & efficient delivery (according to testimonials) -100% no questions asked money back guarantee (to allow customer satisfaction) Weaknesses -Not NZ Made?