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Aries A3 MFP Product Launch

MX-2610N & MX-3110N

Contents

Market Overview Product Overview Key Sales Messages Configurations

Market Overview
20-49ppm A3 Colour MFPs

Market Overview
UK & Ireland A3 Colour MFP Forecast
90,000 80,000 70,000 60,000 Unit Sales 50,000 40,000 30,000 20,000 10,000 0 2007 2008 2009 2010 Year 2011 2012 2013
Source: Infosource

Col 5: 50+ Col 4: 30-49 Col 3: 20-29 Col 2: 10-19 Col 1: 0-9

The 20-29ppm and 30-49ppm market segments are currently growing at the fastest rate in the overall colour market and the new MX-2610N and MX-3110N are set to play a key part in Sharps future growth.

Overall, Infosource are expecting to see a growth in the A3 colour MFP market mainly at the expense of A3 B&W MFPs, with the share of 2029ppm and 30-49ppm machines expected to remain steady across the coming years at around 85% of all A3 colour MFP sales.

For Sharp, the MX-2610N and MX-3110N are expected to make up the bulk of our sales in these categories

Market Overview Cont


UK & Ireland - % Mono & Colour Sales - 1st Half 2008 UK & Ireland - % Mono & Colour Sales - 1st Half 2010

36% 49% B&W Colour 51% 64% B&W Colour

Source: Infosource

As you can see in the charts above, colour sales have made significant in-roads into the overall split of all A3 MFP sales over the last couple of years with A3 B&W devices seeing a gradual decline in sales at the expense of colour.

Although we have seen growth in the colour market at the expense of the B&W market in recent years the overall A3 MFP market remains flat in the UK & Ireland at around 110,000 120,000 units sold every year across all segments.

Market Share By Brand


UK A3 Market Share - by Brand (1st Half 2010)
RICOH CANON 2.10% 3.40% 3.40% 1.80% 0.00% 4.50% 10.40% 10.60% 17.10% 16.90% 25.30% 2.10% 0.30% 0.50% 1.10% 0.50% 0.00% 0.00% KONICA MINOLTA XEROX SHARP TOSHIBA INFOTEC DEVELOP KYOCERA HP OLIVETTI PANASONIC OCE UTAX OKI LEXMARK IKON
Source: Infosource

RICOH INFOPRINT SOLUTIONS

The chart above shows market share across all segments in the A3 Colour MFP market for the 1st Half 2010. Sharp sat 5th in the overall rankings (Jan-Jun) for A3 Colour MFPs fractionally behind Xerox.

Ricoh are clear market leaders ahead of Konica Minolta and Canon

Market Share By Brand


2.6% 0.7% 0.0% 3.6% 4.4% 0.5% 2.9% 2.0% 0.0% 2.6% 6.8% 27.2%

Market Share - UK A3 Colour MFP (20-29ppm)


RICOH KONICA MINOLTA CANON SHARP XEROX DEVELOP INFOTEC OLIVETTI PANASONIC TOSHIBA
1 9.9%

The chart to the left shows market share within the UK 20-29ppm A3 Colour MFP segment for the 1st Half 2010. Sharp sit 4th in the overall rankings (Jan-Jun) for A3 Colour MFPs in this segment.

Ricoh are market leaders fractionally ahead of Konica Minolta and Canon

1 .5% 1 1 5.3%

KYOCERA HP UTAX
1.4% 0.1% 1.3% 1.0% 2.7% 4.1% 0.0% 9.5% 2.3% 19.1% 0.2% 0.3% 0.0%

Source: Infosource

OCE OKI

Market Share - UK A3 Colour MFP (30-49ppm)

The chart to the right shows market share within the UK 30-49ppm A3 Colour MFP segment for the 1st Half 2010. Sharp sit 5th in the overall rankings (Jan-Jun) for A3 Colour MFPs in this segment behind Xerox.

8.7% 12.8% 17.1%

19.3%

Canon are market leaders fractionally ahead of Canon and Konica Minolta

Source: Infosource

RICOH CANON KONICA MINOLTA XEROX SHARP OCE HP INFOTEC KYOCERA TOSHIBA DEVELOP OLIVETTI OKI LEXMARK PANASONIC UTAX RICOH INFOPRINT SOLUTIONS

Market Share By Model


UNITED KINGDOM
Brand KONICA MINOLTA CANON RICOH KONICA MINOLTA SHARP RICOH SHARP RICOH CANON KYOCERA Model bizhub C280 iRC 2380 i Aficio MP C2800 AD bizhub C220 MX 2600 N Aficio MP C2050 MX 2301 N Aficio MP C2550 iRC 3080 i TASKalfa 250 Ci Others KONICA MINOLTA bizhub C280 CANON iRC 2380 i RICOH Aficio MP C2800 AD KONICA MINOLTA bizhub C220 SHARP MX 2600 N RICOH Aficio MP C2050 SHARP MX 2301 N RICOH Aficio MP C2550 CANON iRC 3080 i KYOCERA TASKalfa 250 Ci Others Manufacturer KONICA MINOLTA CANON RICOH KONICA MINOLTA SHARP RICOH SHARP RICOH CANON KYOCERA 2010 1st half Units 1,982 1,943 1,541 1,337 1,081 1,072 864 740 636 601 5,083 Share 11.70% 11.50% 9.10% 7.90% 6.40% 6.40% 5.10% 4.40% 3.80% 3.60% 30.10% Rank 1 2 3 4 5 6 7 8 9 10 20-29ppm

16,880 100.00%

UNITED KINGDOM
Brand RICOH KONICA MINOLTA KONICA MINOLTA CANON CANON SHARP RICOH XEROX XEROX HP Model Aficio MP C4000 AD bizhub C360 bizhub C452 iR Advance C 5030i iR Advance C 5035i MX-4100 N Aficio MP C3300 AD ColorQube 9201 WorkCentre 7435 Color LaserJet CM 6040 MFP Others RICOH Aficio MP C4000 AD KONICA MINOLTA bizhub C360 KONICA MINOLTA bizhub C452 CANON iR Advance C 5030i CANON iR Advance C 5035i SHARP MX-4100 N RICOH Aficio MP C3300 AD XEROX ColorQube 9201 XEROX WorkCentre 7435 HP Color LaserJet CM 6040 MFP Others Manufacturer RICOH KONICA MINOLTA KONICA MINOLTA CANON CANON SHARP RICOH TEKTRONIX FUJI-XEROX CANON Units

2010 1st half Share 10.20% 7.90% 7.50% 6.20% 5.50% 5.10% 4.90% 4.90% 4.70% 4.30% 38.60% Rank 1 2 3 4 5 6 7 8 9 10 30-49ppm

1,129 875 835 690 612 564 546 538 521 480 4,277

11,067 100.00%

Source: Infosource

Product Overview
MX-2610N & MX-3110N

Product Range Positioning


MX-M1100 MX-M950 Pay for Print/CRD Office Walk-up More than 100 users MX-6201N MX-7001N Large Workgroup 20-50 users MX-5000/01N MX-4100/01N MX-M850

MX-M753U MX-M623U

MX-B382 Medium Workgroup 5-20 users MX-3110N MX-2610N Small Workgroup 2-5 Users MX-C381/380 MX-C311/310

MX-M503N/U MX-M453N/U MX-M363N/U MX-M283N MX-M310 MX-M260

MX-2310U MX-M200D MX-M160D AR-M201 MX-B200 Speed and performance

Small Office

Home Office

Product Overview
Highly Productive Printing & Copying at 31/26 ppm/cpm in Colour & B/W Remote Access Front Panel Full Colour Network Scanning With increased scan speed to 50 opm

10.1 Touch Screen Colour LCD With New User Interface and Tilt panel Inner Finisher (Option) with sorting, stapling and hole punching Saddle-Stitch Finisher (Option) with sorting, stapling, hole punching and booklet-making Sharp OSA4.0 enable access to cloud services Smallest & Lightest MFP in the class Footprint size 583x623mm & 74Kg

Enhanced Image Quality With new developer & toner

Multi-layered Security Solutions With some new features

Advanced Document Filling Enable access to HDD from PC Flexible Paper Capacity With easy-grip drawer handles Environmental Friendly Reduced TEC value, Lower Warm-up time, Enhanced auto-power shut off mode and Eco mode

Comparison with MX-2600N / MX-3100N


MX-3100N / MX-2600N Exterior Design MX-3110N / MX-2610N

Integrated Keyboard LCD Panel New User Interface Tilt Structure Colour Variation Universal Handle USB Port Dimensions (W-D-H) Weight (approx.)

Fixed onto front of MFP (retractable) Full colour 8.5 inch W-VGA (800 x 480) No No 6 colours (Default: Black) No Front or Rear (exclusive) 620 x 695 x 950 mm 112 kg Full colour, 10.1 W-SVGA (800 x 480) Yes Yes 7 colours (Default: Green) Yes Front and/or Rear (simultaneously) 583 x 658 x 829 mm 74 kg

Comparison with MX-2600N / MX-3100N


Function Copy Network Printer Printer Language Network Colour Scan Fax Document Filing Sharp OSA Copy/Print Speed (Platen) Document Feeder Speed (B/W/Colour) Copy Scanner Std Max Ver 2.0, 3.0, 3.2, 3.5 Opt (MX-FXX2) Std Ver 2.0, 3.0, 3.2, 3.5, 4.0 Colour: 31/26 cpm/ppm B/W: 31/26 cpm/ppm 1-sided: 50 opm/ 36 opm 2-sided: 16 opm/ 14 opm 1-sided: 50 opm/ 50 opm 2-sided: 16 opm/ 16 opm 1,100 (500-sheet x 2 + 100-sheet multi-bypass) 1-sided: 50 opm/ 36 opm 2-sided: 20 opm/ 17 opm 1-sided: 50 opm/ 50 opm 2-sided: 20 opm/ 20 opm 600 (500-sheet x 1 + 100-sheet multi-bypass) Std Opt PCL6/5c PS3, XPS Std Opt (MX-FX11) Std Std PCL6

Paper Capacity

5,600 (500-sheet x 4 + 3, 500-sheet + 100-sheet multi-bypass)

Comparison with MX-2600N / MX-3100N


Function Tray/ Duplex Bypass Output Capacity Warm-up time Copy Resolution Printer Memory HDD Main and Custom Quick Folder 1,200 x 1,200 dpi Copier: 1GB (Std & Max) Printer: 512MB (Std) 1.5GB (Max) Std 80 GB 38 GB, 5,500 pages or 3,000 files 12 GB, 1,700 pages or 1,000 files Copier/Printer (shared) 3GB (Std) 1GB (Opt. for XPS) Std 160 GB 71 GB, 20,000 pages or 3,000 files 10 GB, 10,000 pages or 1,000 files 60 209 g/m2 55 256 g/m2 500-sheet (centre: Std) 100-sheet (right side: Opt) 60 sec or less 600 x 600 dpi 400-sheet (centre: Std) 100-sheet (right side: Opt) 20 sec or less 9,600 (equivalent) x 600 dpi

Paper Weight

Document Filing Capacity

Comparison with MX-2600N / MX-3100N


Environmental-Related Items TEC value Exposure lamp Eco scan Eco learning Power on/off scheduling Instant auto power shut-off Power management setting Sleep mode setting Options Paper drawer Large capacity tray Inner finisher Saddle stitch finisher Punch Barcode font unit Data security kit Web browsing kit Mirroring kit MX-PNX1A/C/D for MX-FNX9 MX-DEX6 MX-DEX7 MX-LCX1 MX-FNX9 MX-FN10 MX-PN11A/C/D for MX-FN17 MX-DE12 MX-DE13 MX-DE14 MX-LC11 MX-FN17 7.71 kWh / 5.34 kWh Xenon No No No No No No 1.82 kWh / 2.09 kWh (TBD) White LED Yes Yes Yes Yes Yes Yes

MX-PNX5A/C/D for MX-FN10 AR-PF1 MX-FR10/10U MX-PF10 MX-FR30/30U MX-AM10 MX-EB12

Key Sales Messages


MX-2610N & MX-3110N

User Friendly Design


Space for IC card reader

Tilt operation panel with 3 level angle for easy-to-see Universal handles on paper drawers

Compact & Lightweight


Fit to any workplace from SMB/SME to large organisation
WEIGHT (with 4-tray ) 4Konica: 28ppm MFP Canon: 30ppm MFP Ricoh: 28ppm MFP Xerox: 25ppm MFP

190 180 170 160 150 140 130 120 110 100 90 Aries26 X corp. 25 C corp. 30 KM corp. 28 R corp. 28

- Easy transportation - Easy installation - Cost Savings

more than 10% lighter than competitors

SIZE
140.0% 135.1% 130.0%

Aries 26/31 75kg (Main Unit)

A3 colour MFP - Small to Medium sized enterprise - Small to medium workgroup in large organisation

120.0%

Small like B&W MFP


109.4% 108.3% 112.2% 100.0%

3,836cm2

110.0%

100.0%

90.0% Aries26 X corp. 25 C corp. 30 KM corp. 28 R corp. 28

* This comparison is based on Japanese model

New User Interface


Home screen is default and top level screen for MX-2610N & MX-3110N User can access all modes and functions from home screen, which are relevant to them

Upper section of UI is scroll display, page by page. Basic modes and functions are displayed in this section

Bottom side is fixed area. System icon is displayed as a default

Customisation and Personalisation

- Home screen can be customised to each individual user - Customisation items include the following: - Modes, Job Programs, OSA applications, Image send address keys etc

New User Interface


Pattern 1 (4 icons with 6 icons in fixed area) Pattern 2 (8 icons)

Pattern 3 (8 icons with 6 icons in fixed area)

Pattern 4 (12 icons)

Pattern 5 (12 icons with 6 icons in fixed area) Default

Pattern 6 (18 icons)

New User Interface


[Mode]
Displays current mode can be changed to other modes when pressed

[System Area]
Display logout key or any alarm icons like toner empty etc

[Action Panel]
Display link-key and messages which are related to each mode

[Menu Bar]
Various settings on bar

[Setting Area]
Each setting selected from the menu bar will pop-up into the centre of the display panel. E.g. keypad for selecting the number or copies, staple functions etc

[Favorite]
Display your favorite menu

[Settings]
Display current settings

[Other functions]
Display special settings

[Execute key] [Mimic]


Display set-up and configuration of device including paper tray settings Copy start, Preview and CA key. The B&W and Colour start keys change to a STOP key when a copy job is started so the user can immediately cancel the job

New User Interface


Advanced Preview Feature

1D mode

1D 3D mode: 2-side

1D 3D mode: 1-side

1D Edit mode

1D Thumbnail mode

New User Interface


Page Edit Mode

3rd page is rotated. (Rotate 180 degrees)

Escape from Page Edit Mode

Left: Chapter Inserts Right: Insert Blank Page

A Each page can be reduced or enlarged (3 steps)

All pages are rotated counterclockwise or clockwise.

Users can drag the unnecessary page(s) into this garbage can

New User Interface


Colour Variation
1. Intelligent (Black) 2. Water (Blue)

3. Eco (Green) 4. Clear

5. Earth (Orange)

6. Feminine (Pink)

7. Universal

Environmentally Friendly
New Sharp Technologies support ECO Friendly messages
Supply Technology Electric Technology
Newly Developed ASIC High-grade controller with power-saving and high performance Newly developed toner Energy-saving by fusing toner at a lower temperature

Software Technology
ECO Scanning Fuser is not heated when MFP is solely used for scanning
Copy Operation Scan Operation

Long-life & Highly reliable white LED


Reduced power consumption by as much as 75% by moving from from Xenon to White LED

ECO Mode Whilst in this mode all eco settings available are used at once ensuring the best possible savings in TEC value etc

Mechanical Technology
Newly developed belt fusing Low power consumption and reduced warm-up time with new fusing unit

Environmentally Friendly
Reduced TEC Values & Warm-up Time
Aries series drastically reduces power consumption and warm-up times with new belt fusing system and other eco technology

Power Consumption (TEC Value)

Warm-up Time

Reduce by about 60%

Reduce by about 75%

MX-2600N (Pastel2)

Aries 26

MX-2600N (Pastel2)

Aries 26

OSA 4.0
The MX-3110N / MX-2610N are the first Sharp MFPs with support for OSA 4.0, which enhances various features and performance. In addition, Sharp has newly developed the expanded platform that can support SaaS type applications. Therefore, Sharp has created two types of platform. 1. A conventional platform (original platform), which does NOT support SaaS type applications 2. An extended platform, which supports SaaS type applications. Note: Software for both platforms is not compatible. Extended Platform Allows Sharp OSA server to be placed outside of the Firewall in addition to inside of the Firewall. - Sharp OSA applications can be provided as SaaS type Benefits for Customers Customers do not need to install server PC and software. - Reduces cost for IT management. Large-scale initial investment is not required. SaaS type application can communicate through firewall. - Customers can construct a more flexible system. The above benefits can expand solution sales with Sharp OSA for small and medium-sized companies that have strong demands for SaaS type applications.

OSA 4.0
 Sharp OSA 3.5: Enables the system to only work in the same office
Requires application and server Systems costs rise unnecessarily
Send Job Spool Print

The connection will not work over the firewall

 Sharp OSA 4.0: Provide OSA service without investment for server and apps (SaaS) - construct a wider service via the internet Construct the
HQ system across multiple offices Send job >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Spool >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Print
Provide the OSA service by vendor Reduces the initial costs as well as running costs

Branch

Web Browsing
Market Needs - Web browsing and use web services without PC - Print the web page content Web browsing expansion kit can provide the web access function - New product key option - Web browsing kit is for Aries and Virgo (for Large LCD model)

)XQFWLRQV

1. Entry the Web Browsing mode 2. Input the URL

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'LUHFWDFFHVVIURP0)3WRLQWHUQHW 5. Print 4. Display PDF file on 3. Display the Web page, 'LVSOD\ZHESDJHVRQ0)3RSHUDWLRQDOSDQHODQGRSHUDWHYLD the operational panel and touch the link key 3ULQWZHESDJH +70/ILOHV DQG3')ILOHV

Web Browsing on MFP Operational Panel

Display the PDF data on MFP operational panel

Print the HTML and PDF pages

Configurations
MX-2610N & MX-3110N

Configurations

Supplies
Model name MX-36GTBA MX-36GTCA MX-36GTMA MX-36GTYA MX-36GRSA Contents Black toner cartridge Cyan toner cartridge Magenta toner cartridge Yellow toner cartridge OPC drum Qty X1 X1 X1 X1 X1 Life 24k 15k 15k 15k 100k (Black) 60k (Colour) 100k (Black) 60k (Colour) 100k 60k Min. Order Qty 10 10 10 10 10 Remark A4 5% coverage A4 5% coverage A4 5% coverage A4 5% coverage 6

MX-36GUSA

OPC drum unit (OPC drum / Unit parts included) Black developer Colour developer

X1

10

For all colour

MX-36GVBA MX-36GVSA

X1 C/M/Y X1each

10 10

Maintenance Kit
Model name MX-230FB MX-230LH MX-230CR MX-230B1 MX-230TL MX-230CU MX-230B2 MX-230PD MX-C31FL MX-230HB MX-230MK AR-SC3 MX-SCX1 AR-SV1 MX-230U1 MX-230U2 MX-260FU MX-260FU2 Fusing belt kit Pressure roller kit Cleaning roller kit Primary transfer belt kit Primary transfer cleaning blade kit PTC kit Secondary transfer belt kit PS paper dust removing unit Filter kit Toner collection container Main charger kit Staple cartridge Staple cartridge Stamp cartridge (for AR-SU1) Primary transfer belt Secondary transfer belt Fusing unit Fusing unit Contents Qty X1 X1 X1 X1 X1 X1 X1 X1 X1 X1 X1 X3 X3 X2 X1 X1 X1 X1 (for service rotation) Life 100k 200K 100K 100k 100k 100k 300k 100k 100k 50k 100k (Black) 60k (Colour) 2,000 times 5,000 times Min. Order Qty 10 10 10 10 10 10 10 10 10 5 10 40 20 20 1 1 1 1 Saddle finisher for MXFN10 Inner finisher for MXFN17 5% coverage for each colour 25% colour ratio Remark

Thank You! Questions???

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