The elements of design are the building blocks of all designs chosen to convey a message.

The basic components used as part of any composition. The elements of design build upon one another, the former element helping to create the latter.

Point and Lines Form and Shapes Direction Sizes Textures Value Colors

POINT

Point refers to a mark on the blank page. It is an initiator of any line or form of structure.

Number of dots or continuous marks placed consecutively forms a line. An element of art used to define shape, contours, and outlines, also to suggest mass and volume. Lines can be combined with other lines to create textures and patterns.

LINE

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Width, Length, Direction and Feeling are amongst the few characteristics. Lines can be classified further as three : Vertical Horizontal Oblique

Vertical Lines

Horizontal lines

Contour lines

VERTICAL is associated with BALANCE, FORMALITY and ALERTNESS and is used FORMAL OUTFITS

HORIZONTAL is associated with CALMNESS and is used CASUAL OUTFITS.

OBLIQUE is associated with MOVEMENT or ACTION and is used for SPORTS AND GYM WEAR.

Vertical representing formality, alertness and balance

Representing casual, more relaxed and an informal way

Oblique represents movement and motion resulting in activity

Shape is one of the basic elements of design When a line crosses itself or intersects with other lines to enclose a space it creates a shape. Shape is twodimensional it has heights and width but no depth. Form is the threedimensionality of an object.

Geometric shapes are structured, often symmetrical shapes. Ex: Squares, triangles Natural shapes are found in nature or they can be manmade shapes. Ex: Leaves, stones. Abstract shapes are stylized or simplified versions of natural shapes. Ex: Symbols.

Texture is the feeling and visual feel of the fabrics, colours, and room accessories. Texture is the roughness of the surface of a material.

Real Texture and Implied Texture. Texture is both a visual delight and a sensual phenomenon meant for the senses to experience via feel and for the eyes through the mode of vision.

Color is the perceived character of a surface according to the wavelength of light reflected from it. Color comes form light They are wavelengths of such radiations which human beings can visually perceive

 HUES

VALUE
SATURATION

 Where

the color is positioned on the color wheel. Terms such as red, bluegreen, and mauve all define the hue of a given color.

Value refers to the density of the color i.e. the lightness or the darkness of the color. It refers to the White Black balance

The intensity, or level of chroma, of a color. The more gray a color has in it, the less chroma it has.

PRIMARY COLOR. Example : Red, Blue, Yellow. SECONDARY COLOR. Example : Orange, Green, Violet TERTIARY/INTERMEDIATE COLOR. Example : Yellow Green, Red Orange, Blue Violet. COMPLEMENTARY COLORS. Example : Yellow and Violet

A subtractive color space is the traditional color is pigment-based color, as in the mixing of paint. The absence of any pigment produces white, and all pigments blended together produces black. Primary colors: Red, yellow, blue Secondary colors: Orange, green, violet

SUBSTRACTIVE COLOR SPACE

Additive color space is an electronic color space. It is light-based color, as in the mixing of color on the computer Light is added to the screen in differing amounts to produce color Absence of any light is black, the presence of all light, or light at full intensity, is white.

Primary colors: Red, green, blue Secondary colors: Yellow, magenta, cyan

ADDITIVE COLOR SPACE

Design implies a conscious effort to create something that is both functional and aesthetically pleasing and the principles of design represent the basic assumptions of the world that guide the design practice.

Created by :

Nikhil Gupta,