Presented By: Amit Malhotra

Ambuja Cements Limited, formerly known as Gujarat Ambuja Limited is a major Cement producing company in India was founded by Narotam Sekhsaria in 1983 with a partner, Suresh Neotia. Sekhsarias business acumen and leadership skills put the company on a fast track to growth. The Company is currently known as Ambuja Cements Ltd. Headquarters: Mumbai, Maharashtra, India. Ambuja Cements was set up in 1986. In the last decade the company has grown tenfold. The total cement capacity of the company is 18.5 million tonnes. Its plants are some of the most efficient in the world. With environment protection measures that are on par with the finest in the developed world.

Ambuja Cements Operates 5 cement plants at Ambujanagar (Gujarat), Darlagh (Himachal Pradesh), Chandrapur (Maharashtra), Bhatapara (Chattisgarh) and Rabriyawas (Rajasthan).

Besides, the company has One Clinkerisation Plant at Rauri in Himachal Pradesh and 8 Clinker Grinding Plants at Ropar and Bhatinda in Punjab, Sankrail and Farakka in West Bengal, Surat in Gujarat, Roorkee in Uttarachal, Dadri in U.P and Nalagarh in Himachal Pradesh.and with a total cement production of 25.0 million tonnes per annum (MTPA).
Revenue: 7,637.81 crore(US$1.68 billion)2010 Website: www.ambujacement.com

Suresh Neotia, Chairman Emeritus Co-promoter and Chairman Emeritus of Ambuja Cements Limited, Mr. Neotia is a businessman and an industrialist of repute. A member of the Central Board of the Reserve Bank of India, Mr. Neotia is also known for his association with numerous cultural institutions as well as charitable organisations. The President of India conferred upon him the Padma Bhushan in the year 2008. N. S. Sekhsaria, Chairman An industrialist reputed for his business acumen, Mr. Sekhsaria is the main promoter of Ambuja Cements Limited. He has created new benchmarks in the cement industry with path-breaking and innovative thinking and turned cement from a commodity into a brand. He is Chairman of ACC Ltd. and also of Ambuja Cements Limited.

Paul Hugentobler, Vice Chairman Mr, Hugentobler, a Swiss national, joined Holcim Group Support Limited in 1980 as Project Manager and in 1994 was appointed Area Manager. He has been a member of the Executive Committee of Holcim since January 2002 with responsibility for South Asia and ASEAN excluding Philippines. He joined the Board in May 2006 and in September 2009 was made Non-executive Vice Chairman.

Markus Akermann, Director Mr. Akermann, a Swiss national, began his professional career in 1975 with the Swiss Bank Corporation. In 1978, he moved to Holcim where he was active in roles like Area Manager for Latin America and Holcim Trading. In 1993, he was appointed to the Executive Committee with responsibility for Latin America and international trading. He was appointed CEO of Holcim Limited in 2002. He joined the board in 2006.

M L Bhakta, Director Mr. Bhakta is a senior partner of Messrs Kanga & Company, a leading firm of advocates and solicitors in Mumbai. He has vast experience in the legal field, especially in matters relating to corporate law, banking and taxation. He was Chairman of the Taxation Law Standing Committee of LAW ASIA. He joined the board in 1985. Nasser Munjee, Director A Masters degree holder from the London School of Economics, Mr. Munjee is a board member of a number of companies. He has a deep interest in rural development, housing finance and urban issues, specially the development of modern cities and humanitarian causes. He has been awarded the Best Non-Executive Independent Director 2009 award by The Asian Centre for Corporate Governance. He joined the board in 2001.

Rajendra P Chitale, Director An eminent Chartered Accountant, Mr. Chitale is the managing partner of M/s M.P. Chitale & Associates. He has served as a member of the Insurance Advisory Committee, the Company Law Advisory Committee and other committees of the Government of Maharashtra and the Government of India. He is on the board of several large corporations. He joined the board in July 2002.

Shailesh Haribhakti, Director Mr. Haribhakti Is the Executive Chairman of BDO Consulting Private Ltd and the Managing Partner of Haribhakti & Co Chartered Accountants. He is on the Board of Directors of several private and listed companies. He has been awarded the Best Non-Executive Independent Director 2007 award by The Asian Centre for Corporate Governance. He joined the Board in May 2006.

Omkar Goswami, Director A professional economist, Dr. Goswami has taught and researched economics for nearly two decades. In 1997, he moved away from formal academics to become the editor of Business India, one of Indias prestigious business magazines. He has served as the Chief Economist of the Confederation of Indian Industry and is on the Board of several large companies. He joined the Board in July 2006.

Naresh Chandra, Director A Padma Vibhushan awardee in 2007, Mr. Naresh Chandra is a postgraduate from the Allahabad University. He has held several important positions within the Government of India, including Governor of the State of Gujarat and Indias ambassador to the United States. He is a Director on the Board of ACC and several other reputed companies. He joined the board in July 2008.

Onne van der Weijde, Managing Director A Dutch national, Mr. Onne joined Holcim in the year 1996 and after holding various positions, he was appointed Director and General Manager for Holcim (India) Pvt. Ltd. in March 2005. He was the CFO of ACC between 2006 and 2008. He has a lot of experience of the cement industry. He joined the Board in January 2009.

Mr. Onne van der Weijde, Managing Director Mr. B.L. Taparia, Company Secretary & Corporate Sustainability Officer Mr. Sanjeev Churiwala, CFO Mr. Ghassan Broummana, Head - Techport Mr. S.N. Toshniwal - Business Head (East) Mr. J.C. Toshniwal - Business Head (North) Mr. Ajay Kapur - Business Head (West & South) Ms. Meenakshi Narain - Joint President (HR) Mr. Shakti Arora, Head - Central Purchase Officer

Delighted Customers: My actions speak more about my company than a mere advertisement. My function, however remote to the customer, ultimately leads to satisfying him. My connection to him is like God. I may not see it. But, it exists.

Inspired Employees: I don't need orders to trust my colleagues. I don't need orders to seek challenges. Or to meet them either. That, I know, is I CAN.

Enlightened partners: I will build enduring relationships with my dealers and suppliers. The full benefit of our engagement with dealers and suppliers will only come when they act as partners in satisfying the customer. I will, therefore, create win-win associations between my dealers, suppliers, my company and my customers. Energised Society: I will energise, involve and enable people around me to realize their potential. The communities around me are a part of my support system. A small improvement in their life will have a multiplier effect for everyone. Cleaner Environment - Pollution control: I will leave a cleaner planet for my children. For this, I dont need the rule book.

Cleaner Environment natural resources: I will use Nature responsibly and conserve its resources. If I allow Nature to replenish itself, it will provide me with a permanent livelihood. And, the benefit will extend even to my childrens children. Safety: I will adopt zero harm practices at work and everywhere. I never forget that my familys future depends on my safety.

The management of Gujarat Ambuja decided some objectives to become topper in the market. And the objectives are:

Better quality then other company. Fair returns to share holders. A higher productivity to cover maximum market. Maximum customer satisfaction. Clean & healthy Environment for employees growth. Try to lower pollution to fulfilment of social responsibilities

Captive Infrastructure: Ports & Power Plants Presence in the growing markets of North & West Retail Focus Premium pricing Largest Exporter of cement 35% Cement transport by sea - Cheapest Mode One of the Lowest Cost Cement Producer

Emphasis was on Quality High Advertisement for BRANDING-3 times than ACC at one time Improvement in Packaging by information provided by suppliers Extensive & primarily exclusive distribution network-Over 6,000 dealers and 20,000 retailers Promotion through seminar, workshops for masons, architects, contractors etc by providing info on use of AMBUJA CEMENT Advertising and Publicity campaign

Unlocking Potential of Employees Employed Experienced people from other companies More stress was on enthusiasm not on experience Motivating factor was empowerment to perform than monetary factor Free access to senior official including VP Communication Meetings on regular basis to discuss and sort out grievances Preference to existing employees for higher position

Starting with a plant with a capacity of 0.7 MT in Gujarat, GACL is now having plants at different place with total 16.5 MT. It has adopted organic growth. To participate in the growth of the cement industry, the company has planned capital expenditure programmes aggregating to about Rs 3500 crore. This would help the company maintain its market share going forward.

The company is setting up new clinker capacity at Bhatapara in Chattisgarh and Rauri in Himachal Pradesh, each having a capacity of 2.2 million tonnes per annum. The project work is progressing well. The clinker unit at Bhatapara is slated to be commissioned in mid 2009 while the unit in Rauri is expected to go on stream in the second half of 2009.

Particulars Sales Volume Cement Net Sales EBITDA

Values Million tones Rs. In Crore Rs. In Crore

Year 2011 20.91 8,515 1,994

Year 2010 20.00 7,390 1,951

Growth 4.5% 15.2% 2.2%

Profit Before Tax and Exceptional Items

Net Profit

Rs. In Crore

1,727

1,635

5.6%

Rs. In Crore

1,229

1,264

-2.8%