Escolar Documentos
Profissional Documentos
Cultura Documentos
FACTS
1. Headquarters: 45 Glover Avenue, Norwalk, Connecticut 2. History: Founded in 1906 as the Haloid Company; named Haloid Xerox in 1958 and Xerox Corporation in 1961; acquired Affiliated Computer Services in 2010. 3. Stock: XRX (NYSE)
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5. CEO: Ursula M. Burns 6. 2009 Revenue*: $22 billion company 7. worlds leading enterprise for business process and document management
160 countries
They extend their global reach through wholly-owned subsidiaries of regional office technology dealers, as well as more than 6,500 authorized sales agents and concessionaires and about 10,000 technology resellers.
What they offer. They provide the industrys broadest portfolio of document technology, services and software; and the most diverse array of business process and IT outsourcing support. Technology The innovation that they bring to document systems, software and integrated solutions is unparalleled in the industry and is built into broad portfolio of technology, for businesses of any size, in any industry, anywhere around the world Services Document outsourcing What they take on for their customers. Theyre behind the scenes managing the essential processes that businesses count on to be successful.
Business process outsourcing Information technology outsourcing
What helps guide them. Their unwavering commitment to excellence, innovation and sustainability defines their future and ensures their success.
Lean Six Sigma
They run their business with a disciplined approach to productivity and efficiency and they help their customers do the same. Applied in both manufacturing and non-manufacturing environments, Lean Six Sigma is an analytical, fact-based approach to managing projects and processes that is centered on a set of industry-recognized tools. Its about discipline, infrastructure, and substance, not form, so it builds value and produces tangible results. Because of its positive outcomes, they now incorporate it into their work with customers, helping customers to yield both increased efficiency and improved effectiveness. Research and development Innovation keeps them in the forefront of the industry. Four percent of Xeroxs revenue is dedicated to R&D and engineering. Four R&D centers in the U.S., Canada and Europe focus on colour science, computing, digital imaging, work practices, electromechanical systems, novel materials and other disciplines. Xerox holds more than 9,400 active U.S. patents.
Environmental sustainability
In 1980s, Xerox was a stand alone, black and white analog copier company By 1998, it was transformed into a networked, color, digital company with revenues of US$19.4 billion BIT system could produce in 1998, one 300 page book for US$ 7, such economies was possible only when lot size exceeds 1000 in normal printing.
Xeroxs Group of research laboratories, especially PARC (Palo Alto Research Center) was highly reputed for its breakthrough inventions. Xerox sold Graphical User Interface (GUI), which it developed to Apple Computers, which made Apple computers a success. This is an example of Xeroxs failure to capitalize on R&D success to Commercialization. In 1970s & 80s Xerox licensed out several inventions for little return. The change in policy in 1990s, led to several projects, BIT was one of the dozen projects so identified.
50% 14% 9%
Other Channels include Publisher sales to colleges, schools, libraries, export etc
Simon & Schuster- Published under imprints Macmillan, Prentice hall & Scribner Pearson- Published under imprints Penguin & Ladybird.
World Colour In Million $ Press Industry fragmented with 40,000 printing presses in US alone.
Top 25 accounted for 25% of industry volume. Next 500 accounted for another 25%, and the rest for the remaining 50% Large % of all print jobs were accomplished by offset printing. Xerox served a complementary market, mainly office printing of documents.
Wholesalers
Ingram- Largest Wholesaler 100 million books in 1997 Service- 24 to 48 hours delivery to Retailers Received orders electronically Logistics backbone of Internet retailer Amazon.com
Authors
Size: Profit : 0~% of publishers profit. Or 10~15% of retail selling price
Printers
Size: $20B (40,000) (Printer:$10B Other raw materials: $1~5M)
Retailer
Wholesaler
Size: $7B (*2) Net margin: 1~2% Size: $4B (*1) Net margin: 3~5%
$17.5
$12.5
If a book price is $25: Authors: Fee is 1) out of publishers profit, or 2) 10%~15% of $25 ($2.5~$3.75) Printers: Publishers: Profit: 8%~15% ($2 ~ $3.75) Wholesalers: Retailers: Customers: Value chain Sale price: $25 Total margin (48%): $12 --------------------------------------Publishers price: $13 ==================== Manufacturing costs (20%): $2.6 Authors royalty (20%): $2.6 Overhead costs (30%): $3.9 Book return (25%, $13-2.6-2.6-3.9-0.65): $3.25 Best margin for publ. (5%): $0.65 Manufacturing costs (of 300 page) Film: $1,000 ($800~1200) Plates: $1,500 Labor: $1,000 Total: $3,500 (to $5,000)
Challenge
Increase selection of book titles without adding to physical storage. Enable efficient production of books ordered in quantities of one or two at a time.
The Results:
Positive responses from publishers, retailers, and customers. For the first time in history, supply and demand can now be balanced in the publishing industry.
by taking chances on new books Universities and schools can create coursework that is relevant based on current events due to quick turnaround time Small companies can create their own documents which provides them security if the documents are confidential
trade market and a majority of textbook market segments Some of the books were out of print due to low demand worldwide If Xerox could capture the mid market publishers, the demand could be in thousands of printers which would translate into billions in sales
distribute books to a large audience via the eretailer Amazon was the first company to let customers review books and it created an online community where people could research books The biggest cost saving: shipping costs and excessive print costs. Because the publisher can release prints in limited quantity for titles where the demand might be unexpected
Other cost saving drivers :
Inventory fees-virtual shelf replace physical retail space Marketing fees of best display at retailers
$12.5
CONCLUSION
Book-In-Time, developed at Xerox, dramatically reduced the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. . Book-In-Time solution provided by Xerox is one of the most efficient solutions for publishing companies running on demand for short-run books. Many publishers were reluctant in publishing low demand books because of the increased cost, however BIT can allow the supplier to match the supply with the demand without sacrificing any cost. BIT creates value in the distribution chain in two distinct cost saving ways. First because BIT is a just in time system where publishers can customize the number of book runs they would like to establish. This added flexibility will help reduce the cost of inventory and returned books. .
Questions
What is the old name of Xerox India? When was the first photocopier introduced? One Major Publisher in Europe who uses the BIT technology?
Answer
Modi Xerox ( Joint venture formed between Dr Bhupendra Kumar Modi & Rank Xerox ( European Subsidiary) in 1983) The company came to prominence in 1959 with the introduction of the Xerox 914, the first plain paper photocopier using the process of Electro-photography, (later changed to xerography) developed by Chester Carlson. The 914 was so popular that by the end of 1961, Xerox had almost $60 million in revenue. By 1965, revenues leaped to over $500 million. Libri- Founded in 1928, Georg Lingenbrink Gmbh & Co. (Libri), is a privately owned book wholesaler based in Hamburg, Germany that serves 40 percent of the German wholesale book market. Libri carries more than 300,000 titles from 600 publishing houses and selfpublished authors. As a producer of books, Libri fulfills orders to nearly 3,000 bookstores and on-line booksellers, like Amazon.com. For every retail order received before 6 p.m., Libri guarantees delivery to bookstores anywhere in Germany before opening hours of the following day.
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