Factors that Influence AB Communication Students In choosing Reference Websites

Statement of the problem

What are the factors that influence AB Communication students in choosing reference websites?

Objectives

To know the demographic profile of the respondents Communication students are familiar with

To determine the reference websites that AB

To know the purpose of the students in using reference website To identify the factors that affects the students in choosing reference websites as information source

RELATED STUDIES AND RELATED LITERATURE

Forcier & Descy (2002) Koechley (1997) Schneider & Evans (2009) www.ebizmba.com O Bannon and Puckett (2008) Tuyet catholic.org.tw Gosling and Hopgood (1999) InVirCom (2007)

Gosling (1999)

THEORETICAL FRAMEWORK
Theory of Social Action

Factor 1

Factor 2

Choose 1 Choose 2

Answer Goal

Who?
Choose 3 Choose 4
Factor 3 Factor 4

Conceptual Framework
Operates 24 hours, 7 days a week Relatively Inexpensive Wikipedia

Answers.com To get information from a reliable source

Students

HowStuffWork

Encyclopaedia Britannica Immediate Distribution of Information

Easy Integration with Internal Information Systems

Infoplease

To gain knowledge

Methodology
Sources of Data Primary source - survey questionnaire Secondary source - books and internet Research Design Quantitative descriptive method Data Research Tool Survey questionnaire

Data Research Procedure Researchers conducted a survey questionnaires that was given to the 1st year to third year AB Communiation students during their class time. Locale of the Study Researchers conducted their survey at the De La Salle Lipa

RESULTS AND DISCUSSION

Table B: Age of the respondents
Age 16 17 18 19 20 21 Total Frequency 13 28 24 22 3 2 92 Percentage 14.1% 30.4% 26.1% 23.9% 3.3% 2.2% 100%

 Table C: Gender of the respondents

Gender

Frequency

Percentage

Male

17

18.48%

Female

75

81.52%

Total

92

100%

 Table D: Year level of the respondents

Year level of the respondents 1st year Frequency Percentage

33

35.87%

2nd year

33

35.87%

3rd year

26

28.26%

Total

92

100%

 Table 1: Usage of using reference website

Usage of reference website Frequency Percentage

Yes

92

100%

No

0%

Total

92

100%

 Table 2 : Frequency of using reference website

How frequent students use reference website Daily Twice a week Once a month Others Frequency 32 37 3 20 92 Percentage 34.78% 40.22% 3.26% 21.74% 100%

Total

 Table 3: Different reference websites

Reference Website Wikipedia Answers.com HowStuffWorks Encyclopaedia Britannica Infoplease Others Frequency 83 48 7 41 1 13 Rank 1 2 5 3 6 4

 Table 4: Reasons of using reference website

Reasons of using reference website To get information Frequency Rank

83

1st

To do the homework

72

2nd

To clarify information

56

3rd

Others

4th

 Table 5: Perception of the respondents to reference website regarding its usefulness in their studies
Usefulness of reference website Frequency Percentage

Yes

89

96.74%

No

3.26%

Total

92

100%

 Table 6: Reasons why reference websites are helpful

Reasons why reference websites are helpful Because it serves as an alternative source of reference Because it is more easy to use than books Because it is more convenient Because reference websites are full of information Others Frequency Rank

73

1st

60 57

2nd 3rd 4th 5th

13 0

 Table 7: Different factors of using the reference website

Factors of using different reference website Easy to gather information Fast distribution of information The availability of the reference website because the internet operates hours, 7 days a week Relatively inexpensive Others Frequency 70 67 Rank 1st 2nd

66

3rd

33 1

4th 5th

Conclusion
All the respondents used the reference website Higher number of respondents are familiar with Wikipedia A higher number of respondents visited and used the reference website twice a week. 3 of the respondents believed that reference website is not helpful in the academic purposes 89 respondents perceived that reference website helped them to gather various kinds of information They also preferred to use the reference website rather than books.

Recommendation
De La Salle Lipa should promote the said program to male population. The students should be familiarize with other kinds of reference website other than Wikipedia The students should have a balance in using the reference website and the library resources. The students should use the reference website for academic purposes to enhance their skills and ability

Thank you very much!