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UNIVERSITY GAMES

Introduction
Backgroud of the Alexandria City :
an old city rich about history : business, the arts, culture and education problems : declining populaiton, housing, grime and crime. There were a lot of people, including some of the regions most powerful and wealthiest citizens, who cared deeply about the city and its future

Background of Nothern University :


An organization that is not so glamorous and and located in dangerous city

Role of Melissa
In Alexandria city
Melissa worked in the city as a marketing and communication professionals in the arts sector nonfropit for 12 years. in the process had seen a lot of problems and a lot of progress

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Nothern University
Melissa had come to work at northern univercity for doing promotion Northern Universty business school. creating a positive image and developing an effective communications and marketing program to get qualified students

Background Problems
Melissa came to meet Evan and expressed her ideas to promote The Nothern University.

Evan is the senior administrator responsible for oversight of the communications office. Melissa ideas received a positive response and Evan suggest to make propose a project but that it be a project she would work on with the communications director (Stefan)

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if this project successfully, she would be considered for the job of taking over the office, and the present director would become a staff member reporting to her. Melissa call Stefan Stefan, id like to set up a meeting to talk with you about some ideas i have for a Univercity-wide publicity campaign. Ive already shared my ideas with evan and he suggested we work together on this initiative

Response Stefan im a bit confused about as to why you would be involved in such a compaign. It seems unusual, at best, that someone outside of my office would be proposing such a thing and having discussions with my boss without my knowledge.

Comments
In Jacques Bojin view, Melissa should: 1. Meet with Stefan to discuss her ideas and enlist his cooperation on the project 2. Highlight the fact that it would be a joint project between public relations and communications, 3. Sugarcoat the whole thing by saying how happy and excited she is to work with a seasoned professional like Stefan.

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Fanie Cloete
Tried to persuade Stefan to get cooperation Evan the desired and convince that she does not try to see Evan step with less hierarchy but only deliver brilliant idea to Evan and received a positive response and are required to immediately make the details of the proposal.

Susan Morley
Melissa should be more concerned with the interests of the university rather than her own professional goals. Explain and give confidence to the cooperation that although She had a public relations and marketing skills in the nonprofit sector, but she's more like knowing how to use her skills at the university.

Assessment of The Recommendations


The Recommendations of the three advisors of all good and very helpful Melissa in making decisions to solve the problem at hand.

The recommendations of the three advisors generally recommend that Melissa has continued its goal to help promote the Northern University and must work closely with Stefan as desired by Evan.

In my view the best solution is to try to explain the point of the problems that have occurred and have little ambition Melissa aside to offer the position offered by Evan and persuaded Stefan to cooperate and make this is a joint project to promote the university's goal to be accomplished. The key to this problem is how Melissa convince to Stefan to cooperate and develop a sense of excitement in the success of the project.

Thank you Very much for Your Attentions

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