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MARKETING MANAGEMENT

AUTOMOBILES

COMPANIES CONSIDERED
CHEVEROLET FORD HONDA MAHINDRA MARUTI SUZUKI TOYOTA VOLKSWAGEN

Basis of Categories
PRICE RANGE 2.59 Lacs to 30.31 lacs (On road price) Segments Small cars Hatchback Sedan Class SUVs

A Brief about all companies

Chevrolet
Chevrolet, also known as Chevy, is a brand of vehicle produced by General Motors Company (GM). Chevrolet is enjoying a second stint and is among the newest brands in India launched by GM's India operations. Until June 6, 2003 (the official birthday of Chevrolet), GM India (which was originally a joint venture with Hindustan Motors) sold the Opel Corsa, Opel Astra, and the Opel Vectra. The Corsa and Astra were built at a plant in Halol, Gujarat.

Models and there variants


Spark 1.0 , 1.0LS , 1.0LT Beat(P) LS , LT , PS , LS (LPG) , LT (LPG) Beat (D) LS , LT , PS U-VA 1.2LS Techno Aveo 1.4LS , 1.4LS (CNG) , 1.4LT Optra 1.6LT , MAX , MAGNUM 2.0LT TCDI Cruze 2.0LT M/T , LT M/T LTD , 2.0LTZ M/T, 2.0LTZ A/T

Ford
Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited's head quarters are located in Chengalpattu, Chennai, Tamil Nadu. It currently is the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. The modern Ford India Private Limited began production in 1996, although the roots trace back to 1907 when the Model A was launched. Its manufacturing facilities are in Maraimalai Nagar near Chennai. Ford India Private Limited began production in 1926, but was shut down in 1954. Production began again with the joint venture Mahindra Ford India Limited (MFIL) in October 1995, a 50-50 venture with Mahindra & Mahindra Limited. Ford Motor Company increased its interest to 72% in March 1998 and renamed the company Ford India Private Limited.

Models and there variants


Figo 1.2(P) LXI , ZXI , EXI+ , Titanium Figo 1.4(D) LXI , ZXI , EXI+ , Titanium Classic 1.6 (P) LXI , CLXI Classic 1.4 (D) LXI , CLXI Fiesta (P) Trend , Titanium+ Fiesta (D) Titanium Endeavour 4x2 MT 2.5L , 4x2 AT 3.0L , 4x4 AT 3.0L

Honda
Honda Siel Cars India Limited (HSCI) is a joint venture between the Honda Motor Company of Japan and Siel Limited for the production, marketing and export of passenger cars in India. It began operations in December 1995. It operates production facilities at Greater Noida in Uttar Pradesh and at Bhiwadi in Rajasthan. The company's total investment in its production facilities in India as of 2010 was over 16.2 billion.

Models and there variants


Brio 1.2E MT , 1.2S MT , 1.2S(O) MT , 1.2V MT Jazz 1.2iVTECH , Select Edition , 1.2X MT City iVTECH - E(M/T) , S(M/T) , V(M/T) , V(A/T) iVTECH- V M/T (sunroof & leather), V A/T (sunroof & leather) Civic 1.8S M/T , 1.8V M/T , 1.8V A/T Civic V-1 V1 M/T (sunroof), V1 A/T (sunroof) Accord M/T (sunroof), A/T (sunroof) , 3.5V-6 (sunroof) CR-V 2.0 M/T , 2.4 M/T , 2.4 A/T

Mahindra
Mahindra & Mahindra Limited (M&M) is an Indian multinational automaker headquartered in Mumbai, Maharashtra, India. It is one of the largest automobile manufacturers by production in India and subsidiary of Mahindra Group conglomerate. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's first finance minister. The company changed its name to Mahindra & Mahindra in 1948. It is ranked #21 in the list of top companies of India in Fortune India 500 in 2011.

Models and there variants


Verito(P) Verito(D) Bolero Xylo G2 C, G4 D2 , D4 , D6 SLE , SLX , ZLX D2 , D4 , E4 , E4 ABS , E8 ABS , E8 ABS airbag , E9 BS4 EX BS4 , LX BS4 , SLE BS4 ,
VLX Airbag , VLXAT ,

Scorpio

XUV500 Thar

W6 , W8 , W8 AWD CRDe BS4

MARUTI SUZUKI
Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. In February 2012, the company sold its 10th million vehicle in India

Models and there variants


Omni Alto Alto CNG Alto K10 Eeco 5S , 8S , AMBULANCE STD , LX , LXI STD , LX , LXI LXI , VXI 5S STR , 5S STR AC , 7S STR , Green 5S AC/STD , FLEXI Green , AMBULANCE LX , LXI , LXI CNG , VXI , VXI ABS LXI , VXI , VXI AT , ZXI , ZXI (AIR BAGS & ABS)

Estilo A-Star

Models and there variants


Wagon R Ritz Swift Swift Dzire Gypsy King SX4 Grand Vitra Kizashi LX , LXI , LXI CNG , VXI , VXI ABS LXI , VXI , VXI ABS , ZXI LDI , VDI , VDI ABS LXI , VXI , ZXI , LDI , VDI , ZDI LXI , VXI , VXI AT, ZXI LDI , VDI , ZDI Hard Top, Soft Top VXI , VXI CNG, ZXI , AT VDI , ZDI MT , AT MT , CVT

TOYOTA
Toyota Kirloskar Motor Private Limited is joint venture between Toyota Motor Corporation and the Kirloskar Group, for the manufacture and sales of Toyota cars in India. It currently is the 7th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra, Chevrolet, and Ford. The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer First"

Models and there variants


Etios liva Etios Liva (D) Etios J(KE), G(KD) , GSP (KC) , V (KB) , VX(KA/K3) KL (GD) , KK (GD SP) , J (KJ) , G (KI) , GSP (KH) , V (KG) , VX (KF/K1) IE E 8S, IR E 7S, IT E 8S, IU E 7S, IX7S, IY8S, IP GX7S, IB GX8S, ID VX7S, IQ VX8S IF G 8S, IG GX 8S, IJ VX 8S HA, HB, HC, HD HM, HN, HO FC 4X2 MT, FD 4X2 AT, FB 4X4 MT

Innova(D)
Innova Corolla Corolla(D) Fortuner

VOLKSWAGEN
Volkswagen India Private Limited is a subsidiary of Volkswagen Group Sales India Private Limited that assembles, manufactures and distributes Volkswagen vehicles in India. It was established in 2007. Volkswagen India Private Limited operates a manufacturing plant in Chakan, Maharashtra which is capable of producing 110,000 vehicles per annum. The plant is also shared by koda Auto India Private Limited for assembling the koda Fabia.

Models and there variants


Polo 1.2Trendline, 1.2Comfortline, 1.2Highline, 1.6Highline Polo(D) 1.2Trendline, 1.2Comfortline, 1.2Highline Vento 1.6Trendline MT, 1.6Highline MT, 1.6Highline AT Vento(D) 1.6Trendline MT, 1.6Highline MT Jetta Trendline MT, Comfortline MT, Highline MT, Highline AT Passat Comfortline MT, Comfortline DGS MT, Highline DGS AT

Range: 2.5 to 4L
Maruti suzuki

PRICING
[Omni, Alto, Alto K10, Eeco, Estilo, WagonR LX]

Range: 4 to 6.5L
Maruti Suzuki
Volkswagen Toyota Honda Chevrolet Ford

[Wagon R, Ritz , Swift (P), Swift (D) , Swift Dzire , New Swift Dzire, Gypsy King , Estilo , A-Star] [Polo , Polo (D)] [Etios Liva (P/D)] [Brio , Jazz] [Aveo , U-VA , Spark] [Figo (P/D), Fiesta Classic (P)]
[Swift (D) , Swift Dzire (P/D) , SX4 (P/D)] [Polo (D) , Vento (P/D), Etios (P/D) , Etios Liva (D)] [Jazz, City] [Aveo , Optra(P/D)] [Fiesta (P) , Feista Classic (P/D)] [Verito(D) ,Bolero , Xylo, Thar, Scorpio]

Range : 6.5 to 10L


Maruti Suzuki Volkswagen Honda Chevrolet Ford Mahindra

Range 10-15L
Maruti Suzuki Volkswagen Toyota Honda Chevrolet Mahindra Ford Range 15-20
Maruti Suzuki Volkswagen Toyota Honda Chevrolet Mahindra

SX4 (D) Vento (P/D) Corolla Altis (P/D), Innova (P/D) City , Civic Optra , Cruze Xylo , XUV500, Scorpio Fiesta (P/D) Grand Vitara , Kizashi Jetta Altis (P/D) , Innova Civic , Civic V-1 Cruze XUV500

Range 20 & above

Maruti Suzuki Volkswagen Toyota Honda Ford

Grand Vitara Jetta , Passat Fortuner Accord , CR-V Endeavour