Thane Survey Report

Swati Muchhal Sujit Khanna

Ghodbunder road-Administration

Thane Ghodbunder road falls under the administration of TMC (Thane Municipal Corporation )

About Ghodbunder road

Coordinates - 191021N 725725E
Population 3 lacs. Approx. Official Language widely spoken: Hindi

About Ghodbunder road

Thane Ghodbunder Road is State Highway No. 42 starting at chainage 497/00 of NH - 8 and ending at NH - 3 near Kapurbawadi Connects eastern and western express highway via Thane Has number of schools and colleges (parsavnath college of Engg.,Sri Ma vidyala etc.) Suraj water park located on Ghodbunder road near Waghbil naka Upcoming flyover connecting ghodbunder road to mira road Less pollution, more greenery

About Ghodbunder road

Has number of restaurants like Navras, cottage bar and kitchen, ripple hotel etc. Has number of malls and retail outlets like Hyper city, R-mall, Vijay sales, more etc. There are many upcoming residential projects Bus service good AC & non-AC. Some complexes provide private bus service Very far from Thane station, takes about 30-45 mins

Corporates in the region

There are not many corporate houses in Ghodbunder road though a corporate office called G-Corp has been recently constructed near Hypercity

Distance from important places:

O Thane station 7kms. O Borivali 23kms. O Airoli 25kms. O International Airport 27kms. O Domestic airport 30kms.

O BKC 32kms.

8100 6696 6600 6565 6200 6100 5900 5800 5700 5600 5400 5251 5000 4901

HIRANANDANI RODAS ENCLAVE LODHA CASA UNIVIS DOSTI IMPERIA AND DOSTI VIHAR VIJAY GALAXY LALANI RESIDENCY & RUTU TOWERS ROSA BELLA VIJAY ANNEX SOHUM TROPICAL LAGOON - 3BHK PRAKRUTI PEARL SOHUM TROPICAL LAGOON - 1&2BHK Madhav-Shreeji Palacia ROSA GARDENIA VIHANG VALLEY PRESTIGE RESIDENCY

Rate per square feet

Vihang valley

4500

5500

6500

7500

8500

Residential projects near site

S.No Builder Name Project Name Project Type Sq.Ft Posession Launc h rate psft (Rs) Current rate psft (Rs)

Dosti

Imperia

2 and 3 BHK

2 bhk-1155 3 bhk-1581

DEC, 14

Rs 6600 and Rs 40 floor rise Rs 5900 and 1% floor rise Rs 6565 and 1% floor rise Rs 5400 and 54 floor rise

Vijay

Annex

2 and 3 BHK

2 bhk-1020 and 1025 3 bhk-1275 1 bhk-654 and 676 2 bhk-991 and 999 1.5 bhk-516 2 bhk-599

AUG,12

Vijay

Galaxy

1 and 2 BHK

DEC,14

Madhav-Shreeji

Palacia

1.5 and 2 BHK

DEC,13

Prestige

Residency

2 and 3 BHK

2 bhk- 1235 3 bhk- 1542

DEC, 13

Rs 4901 and 45 floor rise

S.No

Builder Name

Project Name

Project Type

Sq.Ft

Rise

Posession

Launch rate psft (Rs)

Current rate psft (Rs)

Prakruti

Pearl

1 AND 2 bhk

1 bhk- 700 2 bhk1030 and 890

FEB, 12

Informatio n not available

Rs 5700 and 40 floor rise

Lodha

Casa univis

2 and 3 BHK

2 bhk1026 3 bhk1170,1341 and 1557

2014

Rs 6696 and 27 floor rise

Acme

Ozone

2 and 3 BHK 2BHK, 3BHK

2 bhk- 989 3 bhk1421 930, 1220 27

Project not yet underway Only soil testing done 5200(DIW ALI-27 OCT 2011)

6000-7000 tentative 5000 + 1% FLOOR RISE FROM 1ST FLOOR

Vihang

Vihang Valley

S.No

Builder Name Lalani

Project Name Lalani Residency

Project Type 1,2,3 BHK

Sq.Ft

RISE

Posession

Launch rate psft (Rs) 3500

Current rate psft (Rs) 6200 + Rs 20 from 2nd floor 6100 + 1% FROM 1ST FLOOR 5251+1% FLOOR RISE FROM 1ST FLOOR 8100 + 81 FLOOR ISE

10

905, 925, 1173

MARCH 2012

11

Sai Enterprises

Rosabella

2, 3 BHK

1050, 1350

29

DEC 2013

12

Sai Enterprises

Rosa Gardenia

1, 1.5, 2, 2.5

640, 770, 880, 990

8 TOWERS, 16 FLOORS

DEC 2013

13

Hiranandan i

Rodas Enclave

2, 2.5, 3, 4, 5

(EXTENSI VE)

18, 24, 28

OCT 2014

14

Mukul Constuctio ns Soham

Rutu Towers

2, 2.5

990, 1090, 1175,

4 TOWERS 14 STOREYS

SINCE 2010

3500

6200 + RS 30 FROM 2ND FLOOR 5600 1&2, 5800 - 3

15

Tropical Lagoon

2, 3 BHK

(EXTENSI VE)

5 TOWERS + 26 FLOORS

2012, 2013, 2014

4000

Notes
O 1 BHK of rodas enclave soft launch plan within 20-30 days,

possession after 3 years approximately. O Rutu towers Sales executive Shravan helpful but did not know a lot of details about rutu towers. Sales office was in a flat, no AC, he was sitting watching tv, dressing unkempt. O Rosa Gardenia sales executive claimed that their USP is their quality of sales executives, thus very little advertising required on their part. However, he did not know where things were in the brochure. Handed me the brochure to read instead. O Vihang Valley phase 3&4 only soil testing done.did not have a completely furnished brochure; lot of things still in planning stage. No website. Showed a video. Will provide bus services to thane station. Sample flat in 7-8 months. I BHK planning not final

Brokers Opinion
S.No Name of Firm/ Broker Prevailing residential rate psft in Ghodbunde r Area Profile of people in and around Ghodbunder Preferred budget range for apartments 30-35 lakhs 1 bhk 50-65 lakhs2 bhk Average sales per month Most important factor in buying a property(budget ,location,ameniti es) Most attractive features of owning a house in this region Low residential property rates locality % of broker age charge d

Arjun

5000-8000

Service class Newly married couples

2 flats

Budget

1-2 %

Laxmi

5000-6000

Maximum working class families

35-60 lakhs

2 flats per month

Location

1%

Pralhad Chauhan

6000-8000

More of service class people and less of business owners

40-60 lakhs

1-2 flats per month

People look at basic amenities like transportation services, supermarkets, etc

Low residential property rates

1.5 2 %

Sai

6000-6500

Mixture of different families, but mostly upper middle class

35-40 lakhs 1 bhk 55-75 lakhs2 bhk

2-3 flats per month

budget

Buyers decide other factors based on their budget

1-2 %

O Puranik City didnt feature in any of the brokers preferences

SUMMARY OF BROKERS OPINION

O Slowdown in sales of residential properties due to which

O O O O O

demand is currently less compared to previous periods Also, interest rate is currently high on home loan, so most people are waiting for that to come down Customers also expecting prices of residential properties to fall Brokers opine that demand for properties in the range of 30-35 lacs More demand for houses for the rental purpose rather than for residing purposes Most of the brokers opinions were the same, thus no quantitative data

Customer Profiling
O Newly married or with families.
O Less individuals O Income : Middle class & higher middle class

Puranik City
O Sales office not air-conditioned, unlike other builders sales office O Sales executive(the one sitting in the sales office) was extremely

O
O O O O

uninterested, we had to keep asking him for the brochure, rate card, etc. He wasnt asking anything from us. He kept getting distracted because of his computer/mobile. Didnt know the rate, wasnt persuasive or convincing. Wasnt dressed as sharply as other sales executives. Security only manpower, according to the sales executive Helper(who showed the flat) was extremely helpful, kept giving inputs about the flat and the area, knew everything we asked him. Flats on the lower floors are right next to the club house. Can become noisy for the residents. People have complained of the flat being congested. Less visibility of Puranik City on GB Road. None of the brokers mentioned puranik city at all. We had to ask them about it. However, on asking and further probing, we got a positive response about puranik city.

Recommendations
O 1 BHK apartments demanded, especially by

service class people(Rs 30-35lacs) O 1.5 BHK apartments should be considered. O Better sales people for the new project are highly recommended.

THINGS MISSING ON THE WEBSITE OF PURANIK CITY

O Surrounding view & elevation view given on

lodha casa univis website O Video walkthrough dosti imperia(under construction), rodas enclave O Map is there.. but you have to zoom in and cant see everything.. not user friendly.. Cannot locate the external amenities like clubhouse, amphitheater, etc on the map O Photo gallery only 1 picture of the building, more should be added

Soham Tropical Lagoon

2, 3 bhk with terrace garden & sky garden floors AMENITIES O Ampitheatre O Clubhouse with 3800 sqft swimming pool O Gazebos, wide terrace sit-outs, walkways, temple area, yoga pavilion, rubberized jogging track O Childrens play area with rubberized surface for safety O Party lawns O Teen games-skating, basketball, cricket, squash, snooker, carom, cards, table tennis O Unisex gym and Massage & steam rooms O Multi-cuisine Frangipani Caf O Commercial, leisure and recreation area soon to come up within the project itself

Unique Characteristics
O Fantastic view of Yeoor Hills O 80,000 sq ft podium garden with jogging park O Dual height parking lot under landscaped podium.
O O O O O O

No additional charge for parking 5 iconic towers of stilt+26 floors Different kinds of rooms with 2 terrace, 3 terrace Sky Garden Floors Unique Louvered exterior faade-for privacy Lagoons with sundecks Website - video

Customer Experience
O Air conditioned sales office complex
O Receptionist was there; asked me to fill

enquiry form O Offered water immediately O Sales executive very helpful O Comprehensive Brochure

Technology
O Multi-level Access Cards for the main door,

O
O O O O

parking, clubouse along with CCTVs and manpower Each parking lot uniquely identified for owner Solar powered water supply Water recycling plant Separate water supply for flush, etc(Boring water) 1100 car parking spaces covered Automobile-free areas for childrens safety

Hiranandani Rodas Enclave

O 2, 2.5, 3, 4, 5 BHK
O 55% sold out

AMENITIES Clubhouse, Swimming pool, jogging track, tennis, badminton, squash, table tennis, snooker, billiards, carom, chess, gymnasium, spa & yoga center, party lawn, restaurant & party lounge, exquisite social avenues

Unique Characteristics
O Calm and picturesque Ulhas River backdrop
O Therapeutic Garden O Flowerbed O Business Centre, meeting room, mini theatre O Website video walkthrough O Exclusive Hiranandani Bus Service to Thane

Station O Hiranandani Hospital, Hiranandani School

Customer Experience
O Greeted by receptionist
O Filled enquiry form O Air-conditioned & spacious sales office O Sales executive extremely knowledgeable,

helpful

Rosa Bella
O 2, 3, 3+terrace apartments
O Flats available 80/232 O 60% construction completed

AMENITIES 80,000 sqft podium, Clubhouse, swimming pool, banquet hall, cafeteria, indoor play room, ample parking space

Unique Characteristics
O Ground + 4 commercial offices
O Sky Gardens O Multi-level clubhouse with hidden swimming pool O Stilt + podium + 29 storey tower

O Terrace Apartments
O Scenic View O Rain Harvesting O Multi- tier security with video door phones

O Flats with road view as well as garden view

Customer Experience
O Air conditioned Sales office
O Very helpful sales executive as well as

receptionist O Very knowledgeable

Dosti Imperia
O Flats available only above 19th floor

O Proposed township of 7 buildings

O Flats available 2 and 3 bhks O Amenities1. Amphitheater 2. 90,000 sq ft of garden 3. Tennis, basketball and squash courts 4. State of the art club

Unique characteristics
O World class gym with separate steam and Jacuzzi
O O

O
O

for his and her. Pool table and billiards room Iconic sculpture Bamboo court and lounge cafetaria Provides deck living O Club house at 46 feet O Garden at 56 feet O First apartment begins at 70 feet

Customer experience
O Spacious sales office
O Immediately offer water O Sales person was very calm and composed

O Receptionist asked to fill the form

Technology
O State of the art Library in the club house
O Earthquake resistant structure O Five level podium with space for approx. 1400

cars O Mini theater occupying 60 seats O Indulge in eco friendly affairs O Rain water harvesting O Solar panels for lighting in lobby and staircase

Lodha Casa Univis

O Project initiated in 2007

O Proposed town ship of 5 phases with each phase

containing more than 500 flats O Flats available 2-bhk and 3-bhk O Amenities O State of the art amenities with each phase having its own cricket pitches O Aesthetic landscapes and two levels of parking O State of the art club house and swimming pool O Mini swimming pool, club house for each phase

Unique characteristics
O Cielo phase has few flats providing with view of
O O O O O

the Ulhas river. Bathroom embellished with Roca and jaquars premium line Laminated wooden flooring in all bedrooms 2 bhk and 3 bhk flats available in deluxe (air conditioned) and non deluxe segment Proposed commercial malls for every phase Free parking provided 1 slot for 2 bhk and 3 slots for 3 bhk

Customer experience
O Posh sales office
O Greeted by receptionist O Greeted in the sales office with coffee O Very knowledgeable sales people

Technology
O State of the art amenities provided in the

complex O Use software to track the sales of their flats which is accessible to customer O Free parking provided 1 slot for 2 bhk and 3 slots for 3 bhk O Website

Palacia
O Proposed township of ten 15 storied buildings O Flats available 1.5 and 2 bhk O Distance from thane station 7 km

O located near waghbil naka

O Amenities 1. 2. 3.

Generator back up provided for the township Club house Play grounds

Unique characteristics
O Main door lock safety
O Synchronized lighting O Anodized sliding windows O Landscape gardens O Indoor games room and party room O Rain water harvesting system O Fire fighting systems

Customer satisfaction
O No visibility of sales office
O Very congested sales office space O Sales person was Very informative and helpful O No receptionist

After-Enquiry Service
O Continuous and persistent follow-up by

Lodha, Prakruti Pearl through phone calls asking us to have a look at the sample flats

References
O http://www.mid-

day.com/lifestyle/2008/aug/140808hp5.ht m O http://en.wikipedia.org/wiki/Thane O http://articles.timesofindia.indiatimes.com/ 2011-08-06/thane/29858333_1_fobsmsrdc-ghodbunder-road