Products, People, and Planet: The Triple Bottom-Line Sustainability Imperative

NAME Abhishek Sinha ROLL NUMBER 11202013

Annanya Rout
Deblina De Gayatri Behura

11202058
11202023 11202028

Monideepa Bora 11202030

Topics To Be Discussed
What is Triple-Bottom-Line Sustainability? Case discussion related to TBL wrt:
Clorox General Electric Toyota Timberland

Sustainability & Profitability Conclusion

What is The Triple Bottom-Line Sustainability ?

The Triple Bottom-Line (TBL) is an accounting framework that incorporates three dimensions of performance: social, environmental and financial. The TBL dimensions are also commonly called the three Ps: people, planet and profits. Businesses, nonprofits and government entities alike can all use the TBL.

Clorox Goes Green

Clorox a company which manufactures chlorine based products and plastic bags with sales of $4.8 billion last year. During 2nd annual sustainable brands o8 conference ,Bill Morrissey ,VP of Environmental Sustainability at Clorox presented four reasons that motivates customers interest in environment:o Personal protection o Cost o Status o Altruism

Sustainability: The GE Way

In 2005, GE launched mega sustainability initiative called Ecomagination. GEs wind turbines, energy efficient appliances, etc are part of growing sustainable part of product portfolio. Expert in philanthropy too.

Timberland: First to receive LEED certification for mall-based retail stores

Global leader in the design, engineering and marketing of premium-quality footwear. US Green Building Council awarded. 1st company to achieve LEED certification specifically for mallbased retail stores. The stores were constructed using 100 percent reclaimed lumber. According to the President and CEO of Timberland, it is committed to reducing global warming and preserving outdoor environment.

Toyota: Sustainable Products, Production and Society

Toyota sold more than 1,80,000 Priuses in the US. In 2007. Toyota just released its Sustainability Report 2008 towards a new future for people, society and the planet. Toyota switched from environmental to sustainability reports with three theme:
Sustainable mobility Sustainable plant initiatives Contributing to the development

Ignoring Sustainability and Social Responsibility has severe Economic Costs

The companies that are committed to sustainability reap good dividends in terms of greater revenue, employee morale, productivity, and satisfaction. So all these companies reported an increase in revenues based on sustainability efforts.

Sustainability-Balanced Score Card

Company
Clorox

Products

People

Planet Green Works 99% natural products; Recyclable packaging. Cut nitrogen oxide emission; reduced wastage water.

Brita Water Filters: Healthy products in, Burts Bees Natural on & around us. Products; Green Works natural cleaning products Wind turbines, energy- Developing Futures efficient appliances, & special grants to New York water-purification. city Public school system; Donations for health care in poor countries Biodegradable Boosts & shoes Improved health for employees; sustainable products. Caring, nurturing climate for employees. Healthy, prosperous, nurturing society; Seniors caring for seniors.

GE

Timberland

More Renewable energy, more recycled and reusable materials, less waste. Green house gas reduction: low Co2 emissions: Reduced water consumption.

Toyota

Hybrid Vehicles

Conclusion
Sustainability is a worthy social and environmental goal that can drive profitability, innovation, and growth. Fully realizing the urgency and the terror of the situation. Both producers and consumers have to learn sustainability development.

Thank You!