Escolar Documentos
Profissional Documentos
Cultura Documentos
Summary of data
No. of advertisements 12 Advertisement for furthur survey Career builder. What people recalled about career builder ad. There likes and dislikes for that particular advertisement. Different statements for the ad and behavior of people towards those statements.
First Recalls
16
14
12
10
8 First Recalls 6
Zazoo Condoms
Ikea
Blaupunkt
Heineken
Budlight
Career Builder
Pepsi
Fedex
Doritios
15.00%
Series1 10.00%
5.00%
0.00% Zazoo Condoms Career Builder Pepsi Ikea Euro Vision Heineken Budlight Blaupunkt Doritios Fedex Shoppers Stop Bitto Boss
Conclusion: No comments..
05 06 07 08 09 10
Fedex Doritios
11 12
18
16
14
12 B 10 M H 8 O
F
6
10
11
12
Conclusion: sabka khoon ek hota hai, Specialization doesnt make any difference.
9, 25
10, 21
10
11
12
10
PGDM
36%
EBIZ 1 EBIZ 2
31%
14
12
10
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
5
4
3
2 1 0
0 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 17 18 19 20 21 22
Likes : 1st , 3rd , 5th , 7th so on Conclusion : liked almost half of the elements !!
males
Dislikes
females
12 10
20
18
16
14
12 8
10
males
8 females 6
4 4 2 2
0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
0 0 1 2 3 4 6 11 12 14 15 16 17 18 19 20
Almost negligible
20 0
Note : The conclusion out of these analysis is that whenever an advertisement has to be made and the product or the services that are to be promoted , the composers have to be carefull if it is more of a particular gender oriented because their likes and dislikes may affect the sustainability of that product or service.
Category of recollection
100 90 80 70 60 50 40 30 20 10 0 Heart Boss & Employee Job & Career Others
Series1
If makers use this kind of elements in ads, those ads probabily be recalled the most.
50 0 50 1 45 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
40
35
30
25
Neutral
Disagree
20 Strongly Disagree
15
10
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
More than 67% of people AGREE The advertisement was appealing. This advertisement grabbed my attention.
More than 50% of people AGREE The claims made in the ad were believable . The advertisement was amusing. The advertisement was imaginative. The advertisement was convincing. This advertisement is not very easy to forget. There was something different in this advertisement. More than 50% of people DISAGREE The advertisement looked worn out and dull. I have seen a lot of this type of advertisement. The advertisement was irritating.
Career Builder
Doritos
Eurovision
Fedex
Heineken
Zazoo
Advertisement- people see, people feel, people associate but.. Concepts are actually built by the Market Researchers
- Prabdeep gang