Presentation : General Electric

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Table of Contents

History of GE GE Today Marketing Mix Marketing Strategy Vulnerability Click to edit Master subtitle style Recommendation

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SJ M S O M M G 7 1 2 Gr ou p Pr es e nt at

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History of GE
It all started with the flicker of a light bulb and soon enough GE was off and running
1998, Revenue surpasses $ 100 b 2010, Worlds 2nd largest company, 4th in brand equity

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1919 , founded Radio Corporation India(RCA)

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This is GE
Operating in 100+countries 130+ years 300,000+ employees worldwide 2009 Revenue US$157B
Energy Infrastructu re
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Technolog y Infrastruc ture

NBC Universa l

Capital Financ e

Home & business Solution

Energy Services Oil and Gas Power and Water

Aviation Healthcare

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Transportation

Network Stations Entertainment Universal

Sports/Olympics

Capital Aviation Services Energy Financial Services Real Estate

Appliances and Lightning Intelligent platform

Taglines and Logos

Live better electrically Progress for people We bring good things to Imagination at work

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life

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"GE does not have a mission statement, per se, but its operating philosophy and business objectives are clearly articulated each year in the Letter to Shareowners, Employees and Customers in the Annual Report.."

What we do
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How we work
Passionate Curious
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Resourceful Accountable

Teamwork Committed

Open Energized

The Marketing Mix

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The Marketing Mix

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Marketing Strategies

Internal Customers : Employees & partners in business

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GE highly values its internal customers i.e. its employees and compensates them appropriately The Company considers its suppliers as apart of their system and facilitate them by providing them technical, financial and business related support

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Marketing Strategies
GE has a major thrust on relationship marketing. It adopts this strategy for retaining its major consumers By analyzing the needs of customers GE is able to invent new modalities, which produces the required satisfaction amongst the 4/6/12 customers. Customer service is very core in GE, GE follows it religiously A recent strategy adopted by GE is offering financial services to the customers who didnt have enough money

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GE has high emphasis on competitive prices, correct transaction processing, on time delivery and performance

ecomagination : Committed to Deliver R&D investment from US$700M to US$1.5B by 2010 1 Increase
. Grow revenues to US$20B by 2010 by delivering 2 customer value . Improve our energy efficiency and lower our GHG 3 emissions . 4. Keep the public informed on progress
Operating Performan ce

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Customer Value

Lower Electricity Usage Improved Fuel Consumption Increased Efficiency

Environment al Performance

Reduced emissions NOx, SOx, Hg and CO2 Zero Emissions (Renewable Power) Reduced Mercury Content (Lighting)

Economical Maintenance 4/6/12

Vulnerability

Corruption & lobbying (Pentagon & Israel cases)

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4thlargest air & water polluters which is threat for their brand name

Rising commodity prices & increasing inflation rate

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Vulnerability
High exposure to financial markets

Underperformance in growing economies

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Global currency fluctuation Brand equity is at stake due to operations in diverse sectors
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Recommendations

Collaborate with local companies in international market Use of print & electronic media for spreading awareness in international markets GE should utilize the power of social media in best possible way Parallel to corporate advertisements GE should also focus on B2C advertising The media arm of GE NBC-Universal should collaborate with local media groups in order to advertise GE 4/6/12

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References

http://marketingteacher.com/case-study/general-electric-case-stu

http://ahundredmilesanhour.blogspot.com/2010/11/b2b-marketin

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http://barbradozier.wordpress.com/2010/02/18/a-report-on-the-in http://www.ge.com

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Thank You!!!

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