SWOT Analysis

Strenghts Full Service Commercial Bank steadily built Corporate and Institutional Banking, Financial Markets, Investment Banking, Corporate Finance, Branch Banking, Business and Transaction Banking, and Wealth Management business lines across the country, and is well equipped to offer a range of products and services to corporate and retail customers. Technology The sustained growth of YES BANK is based on the key pillars of Growth, Trust, Technology, Human Capital, Transparency and Responsible Banking. MICROFINANCE: YES BANK is committed to creating equal financial opportunities and enabling financial inclusion. The Bank provides term lending and direct lending, a twopronged solution to provide easy access to suitable financial products and services to un-Banked/under-Banked, low-income communities across urban and rural India. The YES SCHOOL OF BANKING was institutionalized in 2007 with a vision to create a Centre of Excellence for learning solutions in banking and related areas. All Employee Learning & Development Initiatives including Induction, Product, Process, Compliance & Regulatory aspects, Domain, Behavioral Skills and Leadership Skills and Employee Development Initiatives are domiciled under YSB

Weakness
Unbalanced growth: The management of privatized banks provides credit in specific areas and people. As a result, there is unbalanced growth in the country; especially rural areas may remains under developed where credit facilities do not exist. . Jobs for relatives: The management of privatized banks may provide jobs to their friends and relatives. The deserving persons are ignored. 5. Loans for few persons: The management of privatized bank can extend loans of their favored persons. In this way only few persons are benefited. . Owners association: The aim of privatized banks is to earn profit. For these purpose owners associations are made which enter into agreement of earning high profit. The bank can increase the rate of service charges. Such associations may not care for customer's welfare.

Opportunities
Start More branches in Rural Areas Start more branches Outside India:Awarded by the only Greenfield license award by RBI in last 14 years, this bank is established and run by Rana Kapoor and Ashok Kapur with the financial support of Rabobank Nederland, the world's single AAA rated private Bank.

Threats
Non Banking Financial Institution(NBFC)Offering other financial services and eating shares of banks. Competition from other banks.