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... Care more than others think is wise; ... Risk more than others think is safe; ... Dream more than others think is practical; ... Expect more than others think is possible.
Source: Anon. (Posted @ tompeters.com by K.Sriram, November 27, 2006 )
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Example
BankChoice is a leading bank. Its profitability erosion implies that the banks management faces the task of developing a strategy for increasing profits. The management question as stated is too broad to guide a definitive research project. It does not indicate whether management should increase profits through increased deposits, downsizing of personnel, outsourcing of the payroll function, or some other means.
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Example contd.
Thus BankChoice refines the management question into more specific two questions: How can we improve deposits? How can we reduce costs? The Bank has done no formal research in the past. It has little specific information about competitors or customers and has not analyzed its internal operations. Here some exploratory information is needed such as:
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Example contd.
What factors are contributing to the banks failure to achieve a stronger growth rate in deposits? How well is the bank doing regarding work climate, efficiency of operation compared to industry norms, and financial condition compared to industry norms and competitors? A small focus group is conducted among employees. Financial and operating statistics from company annual reports and end-of-year division reports are examined. From the results of these two exploratory activities, it is found out that BankChoices operations are not as progressive as its competitors. So the revised management question becomes: 8 What should be done to make the bank more competitive?
Memo-type Proposal
In a brief memo-type proposal, the research question may be incorporated into a paragraph that also sets out the management dilemma, management question, and categories of investigative questions. The following statement presents the management question facing the BankChoice manager and points out the nature of the research that will be undertaken:
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It involves the identification of published & unpublished work (secondary data) on the topic of interest, the evolution of this work related to the problem, & the documentation of this work. A good literature survey: Ensures that important variables are not left out of the study. Helps the development of the theoretical framework and hypotheses for testing. Ensures that the problem statement is precise and clear. Enhances testability and replicability of the findings. Reduces the risk of reinventing the wheel. Confirms that the problem is perceived as relevant and significant. 15
Literature Review
Data sources
Textbooks Academic and professional journals Theses Conference proceedings Unpublished manuscripts Reports of government departments and corporations Newspapers The Internet
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It is clear, precise, and succinct statement of the specific issue that a researcher wishes to investigate. It should be relevant, feasible and interesting. Examples of Well-Defined Problem Statements To what extent has the new advertising campaign been successful in creating the high-quality, customercentered corporate image that it was intended to produce? How has the new packaging affected the sales of the product? How do new advertising message resulted in enhanced 18 recall?
Proposal Complexity
3 levels of complexity:
The exploratory study is used for the most simple proposals The small-scale study is more complex and common in business The large-scale professional study is the most complex, costing millions of dollars
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The objectives module flows naturally from the problem statement, giving the sponsor specific, concrete, and achievable goals. The research question or hypothesis, if appropriate should be separated from the flow of the text for quick identification. This section verifies the consistency of the proposal by checking to see that each objective is discussed in the 24 research design, data analysis, and results section.
Literature Review
This section examines recent (or historically significant) research studies, company data, or industry reports that act as a basis for the proposed study. Begin your discussion of the related literature and relevant secondary data from a comprehensive perspective, moving to more specific studies that are associated with your problem. If the problem has a historical background, begin with the earliest references. Avoid details (no comprehensive report) and give a brief review of literature. Always refer to the original source.
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Research Design
The design module describes what you are going to do in technical terms. It provides information on your proposal design for tasks such as sample selection and size, data collection method, instrumentation, procedures, and ethical requirements. It discusses the method you have rejected and why your selected approach is superior.
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A brief section on the methods used for analyzing the data is appropriate for large scale contract research projects & thesis. With smaller projects, the proposed data analysis would be included within the research design section. In this section you describe your proposed handling of the data and the theoretical basis for using selected techniques. This module is often a tough section to write. You can make it easier to write, read, and understand your data analysis by using sample charts and tables. The data analysis section is so important to evaluating contract research proposals that the researcher should contact an expert to review the latest techniques available for use in the particular research study and compare these to the proposed techniques.
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Data Analysis
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Qualifications of Researchers
This section should begin with the principal investigator, and then provide similar information on all individuals involved with the project. Two elements are critical: Professional research competence (relevant research experience, the highest academic degree held, and membership in business and technical societies). Relevant management experience.
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Budget
The budget should be presented in the form the sponsor requests. The budget statement in an internal research proposal is based on employee and overhead costs. The budget presented by an external research organization is not just the wages or salaries of its employees but the person/hour price that the contracting firm charges.
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Schedule
The schedule should include major phases of the project, their timetables, and the milestones that signify the completion of a phase. For example, major phase may be i) exploratory interviews, ii) final research proposal, iii) questionnaire revision, iv) field interviews, v) editing and coding, vi) data analysis, and vii) report generation. Each of these phases should have an estimated time schedule and people assigned to work. Chart your schedule using CPM (Critical Path Method) if the project is large.
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Bibliography
Use the appropriate and required format for listing references.
Referencing
The research paper should follow an academic style of referencing. There are four referencing systems from which to choose (Butcher 1981), and You need to adopt the one that is acceptable to your university and academic discipline. The four referencing systems are: The short-title system; (in general books) The author-date system; (science & social science books) The reference by number system; The author-number system.
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Writing a Bibliography
There are several well-established systems for writing a bibliography and your choice is dependent upon the preference of the discipline and university. In the social sciences, some of the most commonly used ones are (Longyear 1983, p.83): The Harvard system, The American Psychological Association system
Thanks to Allah
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