CLUB MAHINDRA

PRESENTED BY: Nikhil, Suhail,Geeta, Dinesh,Vinay

AFTER 20 MIN YOU WILL BE AWARE ABOUT..

What is Tourism? Major Players About CLUB MAHINDRA Profile of the Company History of the Company Hotels of the Company Product & Services

CONTD.
Financial Status Achievements & Milestones Important facts of Club Mahindra Competitors Marketing Analysis Swot Analysis

WHAT IS TOURISM ?
Tourism is travel for recreational or leisure purposes. Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work.

It includes movements for all purposes.

MAJOR PLAYERS
Paradise Resorts. Pappion Tours Cox and Kings (India) Limited Kuoni Travel Group, India

Yatra.com
SkyLink Travels

ABOUT CLUB MAHINDRA

Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays) was founded in 1996 to provide holidays tour packages. It is part of the Infrastructure Development division of Mahindra and Mahindra Limited.

PROFILE OF THE COMPANY

Corporate ID: Club Mahindra Corporate Name: Mahindra Holidays and Resorts Ltd Founded : 1996 Type: Public Key People: Ramesh Ramanathan C.E.O Mr. Anand Mahindra Website: www.clubmahindra.com

HISTORY OF THE COMPANY

Club Mahindra was set up in 1996 First resort at Munnar. Many were surprised that Mahindra which many consider to be a "Jeep and Tractor company" to get into the lifetime holiday business. It was part of diversification plan of Anand Mahindra, the group vice-chairman

HOTELS OF COMPANY.

PRODUCT & SERVICES OF THE COMPANY

LIFE TIME HOLIDAYS.
CLUB MAHINDRA TRAVEL. ONE TIME HOLIDAY. FUN DAYS.

FINANCIAL STATUS
as on 31st March 2010 (In Crore)

Equity capital Total Assets Sales Revenue Profit Reserves & Surplus

83.3 147.18 124.43 130.22 32.21 356.03

ACHIEVEMENTS & MILESTONES

January, 2007 Launched club Mahindra travel, travel related services November, 2006 Launched Zest, a product to cater to short break holiday needs October, 2006 Launched Club Mahindra Fun days March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka January 2003 First Club Mahindra Holiday World opened in Chennai

IMPORTANT FACTS ABOUT CLUB MAHINDRA

Club Mahindra Holidays is the largest vacation ownership brand outside the U S 39% of new members have enrolled through referrals from existing members Club Mahindras Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08

CLUB MAHINDRA WORLD

COMPETITORS
COUNTRY CLUB INDIA LTD
THOMAS COOK PVT LTD COX AND KINGS KUONI TRAVEL GROUP

MAKETTING STRATEGY
Segmentation Targeting
Positioning

SWOT ANALYSIS
STRENGTH -BRAND -FINANCIAL BACKGROUND WEAKNESS -PROMOTION -PRICING

CONTD.
OPPORTUNITIES -MIDDLE CLASS PEOPLE -INTERNATIONAL MARKET THREAT -EXTERNAL FACTOR - COMPITETORS