Environment Analysis for Parle

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By:

Aksh Soni Govind Jiwnani Nikita Singhania Rahul Pandya Rahul Randive 4/15/12

Types Of Environment
Internal Environment External Environment

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Political Factor
Positives Tax based incentives by the government. Value Added Tax Helpful state governments in providing incentives towards

infrastructural developments.
Negatives Rigid Standards and Measures act. Conformance to size. Production and distribution licenses are difficult to attain.

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Economical Factor
Positives
Increase in per capita income of Indians. Increase in the purchasing power on Indians.

Negatives
Rise in sugar prices manifold. (up by over 25% in six

months)

Increasing Raw Material price leads to economic

constarins

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Technological Factor
Positives
Innovations in the sector, Boast to Research and

Development.

Negatives
Better products mean heightened competition.

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Social Factor
Positives India is currently the largest producer of Biscuits in

the world. biscuits

Better lifestyle, affluence and better perception about Negatives Health consciousness consumers: some may move

to healthier options

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Cultural Factor
There are no any such factor in respect to culture that

influence buying Behavior of Customer.

Certain rigidities in mind regarding the content of

biscuit product, such people believes that Maida is not good for health. But the class of such people affect very minor.

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Demographic
Age Income Social Class Family Size Customer Group

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Customers

Teens : More Experimental; Youth : Experimental

more purchasing power and disposable income; Working People; Housewives; and Elderly people. Parle able to reached Lower class Middle class Upper class

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Suppliers
Availability of Raw Material Bargaining power of Supplier Near by availability of supplier Policies and terms of supplier Availability Multiple supplier

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Competitor
Take over Market share Hindrance in Key success factor Competitor Strategy

Eg. Parle V/S Tiger

Market Availability and Scope for new competitor Adversely effect on growth Strategy

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Distributors & Dealers

Distribution Channel Channel members Logistics & Supply Chain Accessibility of product Loyalty of Channel members Market coverage

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