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A Project Report On

WHERE SHALL BIRLA TYRES IMPROVE IN TBR SECTION


Undertaken at

BIRLA TYRES(B.K.BIRLA GROUP OF COMPANIES) HEAD QUARTER , KOLKATA Submitted By :


Joyraj Dey DCSMAT B-School , kerala

Introduction to the Indian tyres Industry


Technological innovation has made great change in Indian tyre market. Globalization- has led to the linking of the economies of all the nations and therefore major Indian players in the tyre industry are pursuing global strategies to enhance their competitiveness in world markets

40 listed companies in INDIA Dominated by organized sector Total production11.35 lakhMT.

Company profile
Birla tyres is part of B.K. Birla Group of companies, one of the biggest business houses in India Having set-up of a very modern plant at Balasore and Orissa, in technical collaboration with Pirelli Ltd., U.K. The plant has an installed capacity of 1 million Tyres & Tubes per annum.

Firm Type : Proprietorship Nature of Business : Manufacturer , Services , Export/Import Level to Expand : International Birla tyres have presence in around 32 countries, out of which 5 countries, Birla tyres is market leaders.

Financial status of the organisation


The gross turnover of this Section for the year increased about 27% to Rs. 3,609 crores from Rs. 2,850 crores last year. The export sales for the year under review amounted to Rs. 320 crore as against Rs. 361 crore in the previous year. Raw material price going high.

Introduction to the study


The introduction as well as completion of the study is where shall Birla tyres improve in TBR section. The main scope of this study is to ascertain various methods to increase the sales volume of the concern. One of the important aspects of this study is also to increase the market segment for the products.

Objective of the Study


The main objective of study is to present the current scenario and necessary suggestions regarding consumer knowledge relating to BIRLA Tyres. The purpose of the study is to explore the domestic market and share of BIRLA Tyres Ltd. and betterment of its Sale.

The objective of study is to describe the unique characteristics of BIRLA Tyres in Comparison to others.

To collect the information and their feedback from the customers. To know the awareness level of customer of the brand BIRLA Tyres .

To know the future perspective of the customer on purchasing of BIRLA Tyres.

Scope of the Study


The scope of marketing research can be pointed out by a single word -"Consumer Preference". It is concerned with Sales and Distribution of BIRLA Tyres. Research on pricing of BIRLA Tyres. It is concerned with the sales behaviour of BIRLA Tyres to compete with their competitors . Last but not the least brand value of BIRLA in the domestic market .

Methodology of the Study


Personal Discussion : Documentary Observations : Field Observation :-

PRODUCT AND SERVICE


Birla Tyres are manufacturers and exporters of Automotive Tyres, Tubes & Flaps. Various types of tyres :- Deep Tread Highway Rib, Standard Highway Rib, Heavy Duty Highway Rib etc. Market research studies in major overseas markets on a regular basis to explore foreign markets and identify items of export potential.

Competitors of the Organization


MRF CEAT JK TYRE APOLLO BRIDGSTONE GOODYEAR OTHERS

Distinct advantages of radial tyres


Radial tyres have certain distinct advantages over the conventional bias tyres. Radial tyres provide 70-100% mileage at first life as compared to bias tyres. It has capability of three times retreading. More fuel efficiency, Better cornering performance Safety are the other factors in favour of radial tyres .

DATA ANALYSIS AND INTERPRETATION


Due to rapid changes in Technology, Competitor and Consumer preferences a company can not to stick solely with its existing products and services. Customer preference has changed. The sample size was 55 . Main view was given to know the satisfaction/dissatisfaction of the customer who are presently using Tyres from their existing company as well as what is their main expectation from BIRLA Tyres.

Most preferred company of heavy weight vehicles


300 250

200
150 100 50 22 212 277

0
TATA ASHOK LEYLAND EICHER

13
OTHERS

MOST USED BIRLA TYRES PRODUCTS


27

31 BT 112

19 24 16 27

BT ULTRA

BT 339
VICTUS AMAR XT-&

CUSTOMER PERCEPTION ABOUT BIRLA TYRES


1 7 1

GOOD

AVERAGE
BAD

46

NEVER USED

BEST THING FOR USING BIRLA TYRES


35 30

25
20 15 10 5 27 29 27

21
14

5
0 PRICE QUALITY AFTER SALE SERVICE MILEAGE LESS AIR PROBLEM OTHERS

SOME AREAS OF IMPROVEMENT


Quality of the rubber produced. Environmental issues. In the automotive industry, there is now growing preference for higher horse Power in engines, higher load carrying capacity, higher speed and lower weight

This means that, in the coming years, the tyre industry may have to produce more number of tyres with lower weight, lower rolling resistance, better fuel efficiency, longer tread life, better retreadability and low noise levels.

CONCLUSION
BIRLA tyre is the market leader in the LCV&SCV segment followed by MRF, J.K., Ceat. BIRLA Tyres brand BT 112 and XT-7 are market leader at Kolkata and nearest Urban and Rural Area. XT-7 is Lug tyres and Amar RIB tyres, Most of the customers are satisfied with the performance of both tyres.

Approx 70% customers have positive and 30% customers have negative. attitude in support of preference of BIRLA tyre at Kolkata and nearest areas. Customer's awareness level is better at Kolkata area. BIRLA tyres is the first tyre company which has scheme to solve the claim within 2 days. Most of the customers are unsatisfied with this scheme. Because dealers do not provide them this type of facility at their disposal.

SUGGESTIONS
Focus on pricing. Company should provide more mileage of tyres (Govt. regulation) Company should provide credit facility because customer demands this type of facility.

The problem of BIRLA consumers are lack of adequate promotional schemes. Some schemes should be provided by company. Company should give special attention after sales service of their customers.

Thank you