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What is Search Engine? What Is Search Engine Optimization ? Why Search Engine Optimization? How Do Search Engine Works ? Search Engine Ranking Factor : Phases of Search Engine Optimization Search Engine Optimization Techniques SEO Key Benefits Organic Search Engine Optimization How Diff. Parameter Affect SEO? SEO Spam :
On the back end,Search engine is a piece of software that uses applications to collect information about web pages. On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
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Crawler, Spider And Robots Indexing Retrieval And Ranking Search Engine Results Pages (SERPs) Organic and Paid Placement (PPC):
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. The major search engines that youre probably familiar with today were created:
Excite Yahoo! Web Crawler Lycos Infoseek AltaVista Inktomi Ask Jeeves Google MSN Search
Why Optimize?
72% of searchers stop with the top ten search results, and 90% stop with the top 30 85% of all traffic on the internet is referred to by search engines Cost-effective advertising. Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
Types of SEO
On-Page Optimization Off-Page Optimization Site-wide Optimization
ON PAGE OPTIMIZATION
"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.
OFF-PAGE SEO
"Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control. Off Page Factors are factors outside of your normal control of the content of your site.
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Site wide search engine optimization focuses on discovering and addressing technical problems that hinder search engines from indexing the content on your site. Search engines are unable to index Flash, Java Script and AJAX, and special steps must be taken to insure that web elements using these technologies do not prevent search engines from indexing other content on your pages.
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What
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Organic SEO
results take 2 weeks to 4 months requires ongoing learning and experience to achieve results very difficult to control flow of traffic generally more cost-effective, does not penalize for more traffic SERPs are more popular than sponsored ads very difficult to compete in highly competitive market space ability to generate exposure on related websites and directories more difficult to target local markets better for long-term and lower margin campaigns
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SEO TECHNIQUES
Make the site easier to navigate. Prepare two sitemaps: one for users, one for search engines. Have a useful user page i.e a page that does not exist should guide back to a working page. Optimize the use of images. Use of Heading tags properly. Use of Robot.txt file Writing content that includes frequently searched keyword phrase. Updating content frequently. URL normalization of web pages. Ensure that your text is HTML-text and not image text. Use text links when ever possible. Obtain inbound links from related websites.
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A web page without links is like a desert island. Links provide a method by which traffic to your site is increased. the more inbound links the higher the SE ranking if the site linking to you is already indexed, spiders will also receive your site quality of inbound links is critical how to increase links: a) good content b) good outbound links c) target a list of sites from which you can request inbound links links for the sake of links can damage your search rankings
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How Pay-Per-Click Affect SEO ? PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts. PPC is a search marketing strategy.
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Unique Content Frequency of Content Change Keywords Font Size Age of Document Invisible Text Cloaking Doorway Pages Duplicate Content
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SEO Spam :
In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Several methods are universally deemed search spam, including hidden text, doorway pages, and mirror pages.
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Provide users with unique relevant content Use links appropriately Keep your site user-friendly
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Its cost-effective. You don't have to pay the search engine to be "advertised". Increasing the traffic to your web site High ROI (Return on Investment) Long term positioning Flexibility Perspective (Global / Regional) Targeted Traffic
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Disadvantages of SEO
SEO is very a boring skill that wants time for the website to urge established. The biggest disadvantage with the SEO skill is that solely technical geeks can have the mastery over this. The owner has to submit his/her directories on time and in a very correct method. Any glitches in this can end in termination of the website. You can not earn fast cash with SEO unless youre a longtime website owner.
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Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines.
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