Escolar Documentos
Profissional Documentos
Cultura Documentos
Ch. 121
Ch. 122
Use
Illustrate Clarify Add interest
Comments
Usually best in groups of two or three. Precede or follow with story. Adapt to audience. Must support thesis. Control length.
Story
Ch. 126
Use
Prove point Add credibility Add interest
Comments
Cite source. May paraphrase or read verbatim. Follow up with restatement or explanation. Link familiar with unfamiliar. Be sure comparison or analogy is valid.
Comparison
Ch. 127
Type
Statistics
Use
Prove point Add credibility
Comments
Link to audience needs. Use sparingly; round off. Support with visuals, handouts.
Ch. 128
Drama
Tell a moving story; describe a problem.
Eye contact
Command attention by making eye contact with as many people as possible.
Essentials of Business Communication, Asian Edition
Ch. 129
A question
Ask for a show of hands. Use a rhetorical question.
A demonstration
Include a member of the audience.
Essentials of Business Communication, Asian Edition
Ch. 1210
Visuals
Use graphics and other visual aids.
Maintaining Rapport
Use imagery.
Analogy (a comparison of something familiar with something unfamiliar)
Example: To understand how the heart is divided, imagine a house with two rooms upstairs and two downstairs.
Ch. 1212
Maintaining Rapport
Use other interest-building devices.
Personal anecdotes Personalized statistics Worst- and best-case scenarios
Ch. 1214
Presentation Enhancers
Medium
Overhead projector Flipchart
Cost
Low
Size of Audience
2 to 200
Level of Formality
Formal or informal Informal Informal
Low
2 to 200 2 to 200
2 to 500
Formal
Ch. 1217
Presentation Enhancers
Medium Cost Size of Audience
2 to 100
Level of Formality
Formal or informal Formal or informal Formal or informal
Low
2 to 200
Varies
Unlimited
Ch. 1218
Ch. 1219
Ch. 1220
Enhance comprehension.
Give the audience a moment to study a visual before discussing it. Paraphrase its verbal message; don't read it.
Essentials of Business Communication, Asian Edition
Ch. 1221
Ch. 1222
End
Ch. 1225