Escolar Documentos
Profissional Documentos
Cultura Documentos
Ltd
Group B
1. Melwyn Furtado 2. Devendra Kunwer 3. Eric Lath 4. Sam Nambiar 5. Jitendra Sharma 6. Pravin Shetty 7. Sagar Naik 111 122 123 135 145 147 159
Road Map
Operational Competitive
SWOT Analysis Ansoffs Product / Market Matrix BCG Growth Market Share CSR Initiatives Conclusion
NMIMS - Mktg - Prof. Palekar 2
Introduction
BPCL is one of India's largest PSU companies. Involved in the refining and retailing of petroleum products. Single digit Indian representative in the Fortune 500 & Forbes 2000 listings (MNC in PSU garb). Pioneer in Indian Petroleum Industry. (Pure for Sure campaign, Petro card, Fleet card etc.) Diverse range of products (Petrochemicals and solvents to aircraft fuel and speciality lubricants) Fuel supplied directly to hundreds of industries, and several international and domestic airlines.
NMIMS - Mktg - Prof. Palekar 3
VISION
GOAL
Most profitable down stream player in the country in the next five years.
Apr 22, 2012 NMIMS - Mktg - Prof. Palekar 4
Barriers to Entry
Huge investment Volatile market Land cost & acquiring at strategic location
SWOT ANALYSIS
Strength
Brand Name Refining Capacity Retail Network SAP Integration R&D support Best in SCM Cost advantage
Weakness
High cost of Crude oil prices Govt. control on pricing Subsidized product Black marketing Bureaucratic involvement on strategic decision.
Opportunity
Demand for Energy Avenues outside India City gas distribution (Joint venture with GAIL) Non conventional Energy like bio diesel Major stake in petronet LNG insuring the gas reserve
Threats
Volatile price of Crude oil & finished product Impact of financial health Openings for global players Competitors faster growing rate
New
New
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Market Growth
Sulphur By product
Low
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CSR Initiatives
Community Development
Balwadis for children as pre-school intervention. Vocational guidance & self sustenance Women's Developments Self Help group. Tree plantation Building Community Halls Medical Aids Grain Banks Water Harvesting & Bride Scholarship Education Adopted village
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Infrastructure
Education
Conclusion
BPCL is a organization that has redefined the Petroleum & Refining business by trading a unique path The Marketing Company of the year Award is in recognition of BPCs excellent performance in increasing volumes of products marketed and enhancing the customer base during 2006-07, while adhering to the stringent norms of health, safety and environment protection!
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THANK YOU
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