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MRP Rs. 200 for 500 g Rs. 100 for 200 g Rs. 180 for 200 g Rs. 198 for 200 g
Eva Care
Tin
Unification Strategy
Unify all the products together so that a consumer doesnt identify different products as coming from different brands. It is a way to reinforce the brand name Horlicks in the minds of all the consumers across all product categories. The Wave on the packaging shows the activity of a person.
The visual of milk and wheat shows the nourishing capabilities of Horlicks.
Blue and orange colours have been part of the Horlicks family for many years and strongly help to identify the brand. The new logo also plays a role in reinforcing the trust and equity of the brand among the consumers.
If MRP difference between the highest and lowest is >20%, please provide possible reasons how companies with products at higher prices are able to sustain sales?
Aggregation
Spec rationalization
Innovations
New design would also be able to act as a strong base for GSK to launch its new brands or sub brands
The Packaging is done in different in different plants spread across various states to save transportation costs
Powder is transported in bulk, bottled and packaged and supplied to the distributors .
It created a second layer of distributors in the smaller towns to supplement the existing chain of around 500 big distributors.
PRODUCT SUCCESS
Attractive packaging and various flavours. Taller Stronger Sharper campaign.
Horlicks edges over new Bournvita ++ with their slogan Exams ka booth bhagao.
Horlicks roped in Grand Master Vishwanathan Anand to promote Horlicks as an all round health drink.
Horlicks formulated DHA (Decosahexaenoic Acid) for brain development which got recommendation from the World Health organization
Long line of flavours like elichi, vanilla, chocolate and toffee and the jingle epang, opang, jhapang, epang for iron, opang for vitamin c and jhapang for vitamin d.
Capture the rural market, they achieved this through HUT activities (advertisement campaigns ), promotional shows (magic shows)
ASHA PROJECT , this project is a new innovation by Horlicks and is acknowledge by the companys key competitor and this product is priced at 40% less than the main stream brand
Antacids
Company
Manufacture MRP d at
Packaging
Digene Syrup
Goa
Rs. 56
Plastic Bottles
Ankleshwar, Gujrat
Rs. 58
Plastic Bottles
Cadila Ahemdabad, Pharmaceutical Gujrat s Ltd Troikaa Ahemdabad, Pharmaceutical Gujrat s Ltd.
Qulanta Suspension
Rs. 53
Plastic Bottles
Marketing Strategies
PRODUCT SUCCESS
No.1 Doctor Prescribed Antacid Digene is the largest - selling antacid in the country and has been associated with various antacid therapy, viz.: antiflatulent activity, coating protection etc. It won the Best Packaging award from the Indian
Institute of Packaging.
Selected among the top ten health brands by Synovate,
Introduction of variants and new flavors. Innovation in previous product e.g. coating protection. Brand marketing. Attractive packaging Rejuvenation of the existing product e.g. Diagene Fastmelt.