EKTA KAPOOR

THE TELEVISION QUEEN

EKTA KAPOOR

CONTENTS
Introduction
Career Beliefs and strengths Reason for success Achievements Strategies Vision articulation

Leadership style
Failures and learning Conclusion

WOMAN ENTREPRENEURSHIP
Women entrepreneur is a person who accepts

challenging role to meet her personal needs and become economically independent.
A strong desire to do something positive is an inbuilt

quality of entrepreneurial women ,who is capable of contributing values in both family and social life.

Some examples
Mahila Grih Udyog 7 ladies started in 1959: Lizzat Pappad Lakme Simon Tata Shipping coorporation Mrs. Sumati Morarji Exports Ms. Nina Mehrotra Herbal Heritage Ms. Shahnaz Hussain Balaji films Ekta Kapoor

Introduction

Born on June 7, 1975 Daughter of film star Jitendra, and Shobha Kapoor She had no interest in the entertainment business during her childhood. Did schooling from Bombay Scottish School Graduating from Mithibai College in commerce She was just quite ordinary at school Now Creative Head of Balaji Telefilms

CARREER
Today, Ekta Kapoor is the creative director of Balaji Telefilms. Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels.

Ekta Kapoor's serials have captured the imagination of masses. She broken all previous records of TV serial production and popularity in India.
Her most famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".

The movies produced by herKyaa Kool Hai Hum Shootout At Lokhandwala

Koi Aap Sa
Krishna Cottage Kucch To Hai Kyo Kii... Main Jhuth Nahin Bolta

Balaji Telefilms
Incorporated

in 1994

Redefined the Indian television space strong start with hit show Hum Paanch

Got

Rose

to unprecedented heights in the late 1990s and 2000s.

First blockbuster show "Kyunki Saas Bhi Kabhi Bahu Thi

Beliefs and strength

She uses Spirituality as strength. Strong sense of belief in almighty and herself. K-phenomenonShe names all her serials and movies starting with K.

REASON FOR SUCCESS

! Fingers on the audience pulse ! Focused on the target market ! Focus on budget is key to profitability ! Focuses on her core competencies at Balaji

! Hard working
! Outstanding vision

achievements
Broken all previous records of TV serial

productions. ERNEST & YOUNG start up entrepreneur of the year in 2001 Successfully created more than 30 soaps on 10 major Indian networks. Chosen the head of Confederation of Indian Industries(CII) entertainment committee. She also bagged Hall of Fame award at 6th Indian Telly Awards.

Strategies
Knows the taste of Indian

audience Caters to the need of all the segments of society The rich dont need values and the poor do not have time for them.It is the middle class values that my serials are about Targeting women of every kind

Vision articulation
Future plans and dreams BTL launches its first iPhone application Ekta Kapoors Bhojpuri films. Horror serials. Planning to launch her own TV Channel

Leadership style
o Closely involved with every

aspect of her serials o Charismatic leader o Participative leadership style o Supervises the team o Takes personal auditions of actors . o Sometimes follow autocratic leadership style

FAILURES
EFFORTS IN WRONG DIRECTION. SHOWS WERE NOT SUCCESSFUL AT TIMES CRITICISM FOR CONTROVERSIAL &

BOLD SCENES
CONFLICT WITH STAR PLUS

LEARNINGS
ENJOY YOUR WORK LEARN FROM YOUR

EXPERIENCE AND HARD WORK

STEADY GROWTH IMPORTANT

FOR LONG TERM SUSTAINABILITY

Conclusion
A career low is not the end of life Never give up attitude

She gave a new direction and face to the

Indian television. Role model for young Indian women.