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DASAR-DASAR PEMASARAN
WHAT IS MARKETING ?
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging product of values with others
MARKETING MANAGEMENT
Is the analysis, planning, implementation, and control of program designed to create, build and maintain beneficial exchange, with target buyers for the purpose of achieving organizational objectives
Marketing Concept : determining the needs, delivering more effectively and efficiently than competitors; market research; customer orientation The Societal Marketing Concept long run societal welfare.
Diskusi : Jelaskan hubungan antara marketing philosophies dan tujuan sistem pemasaran !
Marketer ( Marketing Oriented) - Market Effectiveness - Product Differentiation - Balanced Promotion Specialist (Market Driven) - Niche Selectivity - Product Specialization - Integrated Communication Service Provider (Customer Driven) - Database Accountability (CRM) - Product Customization - Interactive Communication
COMPETITION GOALS
Market Share Mind Share Heart Share