Hunger strikes Tasty Bites

TEAM: SHAH JAHAN Click to edit Master subtitle style

AAMCHI MUMBAI VADAPAV

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Introduction

Vada Pav is considered staple teatime snack. A popular vegetarian fast food dish, It consists of a batata vada sandwiched between two slices of a pav. The compound word batata vada refers In Marathi to a vada made out of batata, the latter referring to a potato. It is the cheapest and most easily available snack all railway stations and every galli or street would have at least a couple of vadapav stall
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You test it. you love it

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CREATE NEW CUSTOMERS.

Survey

Age group
10 8

12 10 8 6 4 2 0

6 4 2 0

Profession

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Segmentation

GEOGRAPHIC VARIABLES
CITY: London DENSITY OF AREA: URBAN

DEMOGRAPHIC VARIABLES
AGE GROUP: 15-45 GENDER: BOTH

OCCUPATION: College Students , Working class, Executives, socioEconomic SOCIO-ECONOMIC STATUS: Middle & LOWER MIDDLE class onwards PSYCHOGRAPHIC VARIABLES LIFESTYLE: CONTEMPORARY AND FAST PACED ATTITUDE: HYGIENE AND HEALTH CONSCIOUS 5/2/12

Why LONDON?

One among three people in London are Indians. Locals also prefer Indian flavour & food. Refreshing change to their age old burgers.
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Target Market

Initial focus on Metros, Malls, Multiplex, stations & colleges, business town.

Exposure to variety in vada pav. Target people is younger people. (office, college, school, worker.)

Positioning

A place for an entire family to enjoy. Hunger strikes Tasty Bites

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USP

Strength

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Opportunity

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MARKETING MIX
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PRODUCT
Product Variation: Variety in products

Core product - VADA PAV

Kolhapuri cut vada pav Noodles vada pav Chicken / Mutton vada pav etc. Palak Makai Vadapav Panner/Sweet corn Vada pav

Continuously innovation of products

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Price

Special offers such as happy meal, value meal, combo meal. Prize for simple vada pav is 50 cents Various types vada pav prizes varies accordingly.

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Promotion

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Innovative Promotion

South Asian events and concerts. Football matches & Cricket Matches.

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Place

Home Delivery upto 15 kms for orders above 10 pounds

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MARKETING STRATEGIES

MAINLY THROUGH P.R. LCDs AT OUTLETS DUPLICATED THE Mc DONALDS MODEL POSITIONING BRAND AWARENESS TARGETING COLLEGE STUDENTS

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Thank you
'If a Burger can get listed, why not a Vada Pav?'

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