Dealership /dilp/ (n) a business that buys and sells products, especially cars, for a particular company; the

position of being a dealer who can buy and sell sth (i l)

Showroom /rum/ (n) a large shop/store in which goods for sale, especially cars and electrical goods, are displayed (phng trng by) Troop /trup/ (v): [ intransitive ] + adv./prep. ( used with a plural subject ) to walk somewhere together as a group (l lt ko n) Admire /dma(r)/(v): ~ sth to look at sth and think that it is attractive and/or impressive/to respect sb for what they are or for what they have done (chim ngng , ngng m) Prospective /prspektv/ (a) expected to do sth or to become sth (tim nng)

The Penske Wynn car dealership in Las Vegas had a problem when it opened. About 1,500 people a day were trooping in to admire the Ferrari and Maserati sports cars parked on the showroom floor. Staff spent as much time on crowed control as selling cars. The dealership began charging a $10 entrance fee to anyone not intending to buy a car or not bringing one in for service.

With about one- fifth of the daily visitors claiming to be prospective buyers, the dealership could bring in close to $100,000 a month in admission fees as well as selling 20-30 cars a month, of which a little more than half are used models. Prices for the cars range from $170,045 for a Ferrari F430 coupe to $254,150 for a 612 Scaglietti.

An analyst observed that it was interesting that people were paying to enter a car showroom, while General Motors almost had to pay people to come to its dealerships.

One

The problem of the Penske-Wynn car dealership in Las Vegas when it opened

The dealerships great idea to solve problem

Two
The benefits of this idea

Three
Paying to enter a car showroom is an unusual ideal

Four

1. What industrybenefitsunusual? about? 5. 4. 3. 2. What is the greatideaisof idea idea? are the does problemsectorthis this sovle? makes the idea?the article

Car dealership

Charging a $10 entrance fee to anyone not intending to buy a car or not bringing one in for service

People were paying to enter a car showroom while General Motors almost had to pay people to come to its dealerships

About 1,500 people a day were trooping in to admire the Ferrari and Maserati sports cars parked on showroom floor

Bringing in close to $100,000 a month in admission fees as well as selling 2030 cars a month.