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(1) In concluding this review of your accomplishments here over the years, John, I would like to congratulate you on behalf of all of us on your 35 years with the company. We hope you will enjoy the rest of the day, together with your wife and children. You have earned a substantial gift, and we are proud to offer you this trip to Hawaii, because you have worked very hard for it. Bon voyage!
(10) When we designed the poster for train stations, we thought we might need more than just the main slogan: Missed the train? Dont swear! Lots of people might wonder why they shouldnt swear. In response to this question, we gave three arguments that we thought most people would see something in. Naturally, we dont expect each of these reasons in itself to be equally convincing to everyone. (text composed by the Society Against Profanity for a poster campaign) Acceptability is a matter of degree: people accept things to a greater or smaller degree. Multiple arguments are given because the additional arguments may raise the level of acceptance. Too many arguments, however, may lead to the opposite effect:
(11) I am not seeing her because I hardly even know her. Im not attracted to blonde women anyway. Besides, with all the budget cuts at work, Im way too busy these days for affairs like that. And dont forget that I still love you very much.
&
1.1.1.1 Otherwise Ill lose my scholarship. 1.1.1.1.1 Im not making good progress in my studies. 1.1.1.1.1.1 Ive already been at it for more than five years.
1.3 a I dont entirely agree with the slogan they are using
1.3 b The slogan should be such that everybody agrees with it.
1.3 a.1.1a They make it sound like world peace is being threatened from only one side
The protagonist almost never explicitly indicate how the argumentation is structured Certain words & expressions may serve as indicators of various types of structure: indicators of multiple arg.: needless to say, apart from, not to mention, another reason for this is, one argument for this is, in the first place, secondly, by the way, incidentally, quite apart from, aside from
(13) a. I dont see how you could have expected me to pick you up. In the first place, you have never even told me where you live. In the second place, we didnt make any arrangement. Not to mention the fact that I would have had to leave work at least an hour earlier. b. Theres no way to decide whether winning a gold medal is due to talent or training. Aside from the fact that talent is a very hard concept to define, some champions train a whole lot and others train very little. Quite another argument is that nobody has ever managed to say anything meaningful on this subject. Apart from all this, I would like to point out that the issue is wrongly put.
Coordinative & multiple arg. Are not always easy to distinguish from one another
Sometimes, the only way to tell whether an argumentation is coordinative or multiple is by going by the content of the arguments:
(17) a. I think I ought to buy this scarf, because its nice and warm and we can always exchange it. (coordinative content the fact that the scarf can be exchanged is not in itself sufficient reason for buying it; the two arguments need to be taken together) b. Of course you should buy that laptop. Its not all that expensive, and its OK to be a little extravagant on something you work with every day, dont you think? (multiple content the two arguments are taken as alternatives as the second argument takes into account the fact that the first argument might not be accepted) Sometimes it is not obvious whether each argument is intended as a separate defense of the standpoint or whether the arguments are intended to be conclusive only when taken together:
(18) The book was severely damaged during transport. There are scratches on the cover, and the first five pages are dog-eared.
e.g., (Situation: the popular singer Madonna appears in a TV add, surrounded by a group of attractive people and confides to the audience the following message): You should use Wonder skin lotion. I use it myself!
(reconstructing the unexpressed premise from the verbal presentation and the context): 1 You should use Wonder skin lotion. 1.1 Madonna uses Wonder skin lotion. (1.1) (Whatever Madonna does, you should do too.)= unexpressed standpoint (1.1.1) (Madonna belongs to the group of glamorous, attractive people)= unexpressed premise (1.11) (Everything the group of glamorous people does, you should imitate) =unexpressed premise
When evaluating an argumentation both the verbal context and the context outside the verbal presentation should be checked for clues.