Ethics in Business Discipline

Ethics in Marketing
Marketing is the task of creating, promoting and delivering goods and services to consumers and business.

 Marketing is the process of planning and

executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goods.

 A number of distinct functions comes under it like: Product development Distribution Pricing Promotion Sales

Common Unethical practices

Duplication of original brands. Inadequacy and insufficiency in warranty. Not producing quality product. Question mark on product safety. Unauthorized manufacturing . Production of plastic products. Discrimination in pricing. Differentiation in pricing Misleading and deceptive advertisement. False Promises. No fairness and transparency

Factors behind Ethical Practices

To collect the power by society. Goodwill of the organization

Build up transparency.
Government Regulations.

Marketing Ethics
Ethical Product: Initiation of idea. Planning and screening of product design Development of the product Marketing strategy Introducing the product in the market. Decline stage

 Ethics in Pricing: Price Discrimination Predatory Pricing Deceptive Pricing Price Fixation

 Ethics in Promotion: Ethical issues in Advertising Economic functions Social functions

 Ethics in Channel: Communication Channels Distribution Channels Service Channels

Conclusion
Marketing ethics is a sub set of business ethics and examines the moral issues relating to marketing decisions made by organizations.

Ethics in Accounting and Finance

There is a close relationship between Finance and ethics.
The basic foundation of business ethics is Trust. Finance would be impossible without ethics.

 Broadly we find :Finance

Financial markets

Financial operations and services

-Commodity market -Currency market -Option market

-Financial Planer Tax Adviser Stockbroker Insurance Agents

Ethics in Accounting
Accounting is the process by which any business keeps track of its financial activities.

It is a system of principles applied to present the financial position of business and result of its operation.

Ethical issues related to accounting practices

Falsifying financial statements and documents
Under reporting income

Ambiguity in reporting
Tax evasion

Allowing/excepting doubtful deductions

Ethical issues and problems

Unsuitability Deception Inappropriate and Excessive trading Fraud and Manipulation Unequal bargaining Power Creative Accounting Earning Management Securities Fraud