A STUDY ON FUTURE POTENTIAL OF

GAMING INDUSTRY
IN

INDIA

PRESENTED BY:-

RAHUL(41)
RAKSHITA(42) RAVINDRA(44) RUCHIT(45)
5/6/2012

CONTENTS
INDIAN GAMING INDUSTRY CHANGING INDIAN GAMERS MINDSET KEY DRIVERS OF GAMING FUTURE HINDRANCES FOR FUTURE GAMING KEY INITIATIVES FOR FUTURE GAMING

5/6/2012

INDIAN GAMING INDUSTRY

The Indian gaming industry is valued at Rs 10 billion currently and is expected to grow at a CAGR of 31% to Rs 38.3 billion by 2015. Three major Indian Gaming verticals 1.Console Gaming 2.Mobile Gaming 3.Online and PC Gaming

Gaming in India today has about 10,295,000 consumers which indicates huge market to be tapped.
Source:Casinocitypress.com

5/6/2012

INDIAN GAMING INDUSTRY

Console gaming has been the largest contributor to the

Indian gaming industry revenue. This generated Rs 5.8 billion in 2010 and is expected to grow at a CAGR of 20 per cent, to Rs 14.2 billion in 2015.

Mobile gaming has generated Rs 2.8 billion and it is expected to grow at a CAGR of 45 per cent to reach Rs 17.4 billion by 2015 .

At Rs 1.5 bn the Online and PC Gaming market

accounts for 15 per cent of the overall gaming market. This segment is expected to grow at a CAGR of 35 per cent to reach Rs 6.7 bn in 2015.

Source:Casinocitypress.com

5/6/2012

INDIAN GAMING INDUSTRY

Source:Casinocitypress.com

5/6/2012

CHANGING INDIAN GAMERS MINDEST

SINGLE USER GAMING MULTIPLAYER GAMING GRAPHICALLY SUPERIOR GAMING MOTION GAMING

KEY DRIVERS OF GAMING FUTURE

Increasing mobile penetration in India Increasing Internet penetration in India Ease of Congestion of networks with 3G. Increased usage of social networks in India (e.g., Farmville &

Cityville on Facebook) Regionalization of Content(e.g., Sony plans to launch four games like Street Cricket by May 2011|) Increasing popularity of motion gaming in Indian households. Increase in disposable income of Indians Increase in outsourcing in gaming industry to cut down costs and production time to meet increasing demands. Increase in the number of game developers/entrepreneurs in India.
5/6/2012

HINDRANCES FOR FUTURE GAMING

Piracy on the high becoming headache for game developers and

marketers. Greater content security especially intellectual rights in competitive scenario. Mobile phone chipsets are also not built to handle the operating system load of heavy games. Price of Console gaming very high because of higher custom duties and indirect taxes. Rising number of Game developers/marketers is leading to a fragmented market which make more expensive for them to differentiate themselves though branding.

KEY INITIATIVES FOR FUTURE GAMING

There should be increase in Advergaming leads to better

entertainment and connect with consumers than a 10 second tvc. E.g., Don2,Ra-one and Axe.
There should be increase in Edutainment games which

provides learning e.g., Zapak has launched a sensex based game called Game for Money that allows players to invest virtual money in shares, mutual funds, property and insurance.
Marketers should focus on continuous upgradation of existing

games and creation of new games as the industry demands.

KEY INITIATIVES FOR FUTURE GAMING

Developers should also focus themselves for Next level of

Gaming mindset of High end graphics with motion gaming.

Broadcasters should tie up with mobile operators and gaming

platforms to capture more of the consumer attention pie E.g., Recent tie up of Turner International India with Zapak for launching games around their Cartoon Network characters and mobile TV with USB dongle operators.

Developers should work on complexity level of the game i.e., from hard to simple for the same version of game so as to include old people in the consumer pie.

ARE YOU GAME?