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  • Ipod Marketing Success

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    Blackjezuss
    82 visualizações46 páginas
    The document discusses the marketing success of Apple's iPod music player over the past 15 years. Some key points made include: - iPods popularized the digital music player, with over 250 million units sold worldwide by 2009. - Apple's stock value increased 2500% from $7 per share in 2003 to $180 per share in 2008, due to the iPod's commercial success. - The iPod's target market was identified as young adults aged 12-25, appealing to both males and females from middle to high-income households with an interest in music.

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    iPod Marketing Success

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    The document discusses the marketing success of Apple's iPod music player over the past 15 years. Some key points made include: - iPods popularized the digital music player, with over 250 million units sold worldwide by 2009. - Apple's stock value increased 2500% from $7 per share in 2003 to $180 per share in 2008, due to the iPod's commercial success. - The iPod's target market was identified as young adults aged 12-25, appealing to both males and females from middle to high-income households with an interest in music.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    82 visualizações46 páginas

    Ipod Marketing Success

    Enviado por

    Blackjezuss
    The document discusses the marketing success of Apple's iPod music player over the past 15 years. Some key points made include: - iPods popularized the digital music player, with over 250 million units sold worldwide by 2009. - Apple's stock value increased 2500% from $7 per share in 2003 to $180 per share in 2008, due to the iPod's commercial success. - The iPod's target market was identified as young adults aged 12-25, appealing to both males and females from middle to high-income households with an interest in music.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 46

    iPod Marketing Success. Re -Think Different.

    How Succesfull !!?


    Everybody knows how successful the iPod has been in the last 5 years, and how it turned the fortunes of Apple. 250 million iPods have been sold worldwide until December 2009. In March 2003 the Apple share value was $7, in July 2008 the Apple share value was $180. Apple share value increased a spectacular 2500%.

    From Sinking to Re-Thinking


    Company Marketing Products Market share

    Identify Target Market

    Identify Target Market

    Apple iPod is aimed at young adults particularly those between the ages of 12-25 It appeals to both males and females Targeted at the niche market creating product desirability Middle/high class People who have a passion or interest in music and/or literature

    Segmentation
    Its main Segment were digileri, young adults who are seeking the new digital revolution and willing to pay a little more. Apple iPod has adopted the differentiated marketing strategy for their products as its products are characterized in age, gender and desire for image. Apple iPod is used by young adults and teenagers and for both male and female. Through the evolution and growth state iPod was available for everybody ranging from $50 to $250

    Marketing Mix
    Product

    Marketing Mix
    Product

    Marketing Mix
    Product

    Marketing Mix
    Product

    Marketing Mix
    Product

    Marketing Mix
    Product

    Marketing Mix
    Product

    Marketing Mix
    Product Positioning

    Marketing Mix
    Product Positioning

    Company
    Foundation
    Locations

    Established on April 1, 1976 in California (Cupertino) Starting capital

    Headquarter
    Founder Employees

    Steve Jobs:

    1.750 $

    Company
    Foundation
    Locations

    Starting capital
    Steve Jobs: 1.750 $

    Headquarter
    Founder Employees

    Company
    Foundation
    Locations

    Headquarter
    Founder Employees

    Company
    Foundation
    Locations

    Headquarter
    Founder Employees

    Company
    Foundation
    Locations

    Headquarter
    Founder Employees

    Company
    Foundation
    Locations

    Headquarter
    Founder Employees

    Company
    Foundation

    More Than 300 Stores Worldwide

    Locations
    Headquarters Founder Employees

    Company
    Foundation

    More Than 300 Stores Worldwide

    Locations
    Headquarters Founder Employees

    Company
    Foundation

    More Than 300 Stores Worldwide

    Locations
    Headquarters Founder Employees

    Company
    Foundation

    More Than 300 Stores Worldwide

    Locations
    Headquarters Founder Employees

    Company
    Foundation Locations

    California (Cupertino)

    Headquarter
    Founders Employees

    The Founders
    Foundation Locations Headquarters

    Steve Jobs Steve Wozniak

    Founders
    Employees

    Company
    Foundation Locations Headquarter Founder

    49,400

    Employees

    2.Marketing
    Merkmale
    Dienstleistungen der StarSchlosserei
    B2B / B2C Geschftsablauf

    2.Marketing

    Marketing Mix
    Product Positioning

    Marketing Mix
    Promotion & Advertising

    Marketing Mix
    Promotion & Advertising

    Marketing Mix
    Promotion & Advertising

    Marketing Mix
    Promotion & Advertising

    iPod different Products

    Products
    Software
    Quicktime Online Hardware

    Apple DOS iPhone / iPod OS Mac OS X iLife / iPhoto / iMovie / iWork

    Notebooks iPods

    Logic Pro

    Products
    Software

    Quicktime
    Online Hardware Notebooks iPods

    Products
    Software Quicktime

    iTunes Store App Store

    Online
    Hardware Notebooks iPods

    Products
    Software Quicktime Online

    Hardware
    Notebooks iPods

    Products
    Software Quicktime Online

    Hardware

    Notebooks
    iPods

    Macintosh Portable PowerBook iBook MacBook MacBook Air MacBook Pro

    Products
    Software Quicktime Online

    iPod iPod Touch iPhone iPad

    Hardware
    Notebooks

    iPods

    4. Market share

    Markt share
    PC Market World
    PC Market USA
    MP3-Player USA Musicdownloads

    3,3 %

    Markt share
    PC Market World

    PC Market USA
    MP3-Player USA Musicdownloads

    8,5 %

    Markt share
    PC Market World

    PC Market USA

    MP3-Player USA
    Musicdownloads

    72 %

    Markt share
    PC Market World

    PC Market USA
    MP3-Player USA

    85 %

    Musicdownloads

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