Presentation By:

Umananda Bordoloi Biswajit Garg Upasana Kalita

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

Steves Apple
is the largest tech company in the world. is the most valuable brand in the world. is the most profitable IT company in the world. is the most innovative company in the world. is the company which receives more than 5000 job applications daily! is better positioned than American Federal Government in terms of cash position!

Post 1999

Apple is synonymous to Change

Marketing

Cost

Leadership

Technology

Competition

Technology

2007: Job's while introducing the new iphone

Cost
Initially the Apple I, Apple II and Macintosh were very costly. So Apple offered it as a bundled product. In 1990, Apple released the Macintosh LC with a single expansion slot for the Apple IIe Card to migrate Apple II users to the Macintosh platform. To tackle rising R&D cost and capture the US PC market, on June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006. Tie-up with Microsoft in software front.

Marketing
US$ 1.5 million marketing gimmick ! The Brand Ambassador.???? The Apple Online Store The Apple Store

Finally, its Apple!!!

How Could you say.Whats in a name?

Competition
Apple's top three hardware competitors are Dell, Hewlett-Packard, and IBM. In addition, Apple competes with Microsoft in many areas of the personal computer software industry. Dell, unlike Apple, is not known for innovation. Dell has limited itself to few product categories outside of its core computer hardware. Apple is always aware about its competitors strategy and believes in pre-emptive attack.

Leadership @ Apple

Jobs, 1976-1985

Gil, 1993-1997

Cook, 2011-

Scully, 1985-1993 Jobs, 1997-2011

Leadership Change @ Apple

It is not a mere change of people.it is always a change of ideology, values and beliefs!!! Its authoritative Jobs who brought Scully to change apple and resigned because of Scully! Scully took Apple to US$8 billion from US$800 million Gil could not fit in their shoes! The second innings of Jobs: Apple & Innovation Tim Cook: Broadening the horizon

 Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskin's low-cost-computer project, the Macintosh. The US$ 1.5 million worth TV commercial for Apple Macintosh made history in the advertising industry. 2006, the launching of MacBook Pro and iMac. On January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc.The event also saw the announcement of the iPhone and the Apple TV. January 27, 2010, the introduction of iPad.

 Is Revolutionary because Is also Evolutionary because Interestingly is Planned!!!

.The Corpus of Change???

Apple is not an average organisation, its much more than that....it is an institution that has created revolution as to how we view technology. Over the years the company has come to be synonymous with change and not just some minor changes that an average company goes through, but a wide spectrum of change ranging from change of leadership, to the change in product line. ..War was an ill-fitting metaphor for the Apple employees because according to them strategy had little to do with success, for them it the romance of business was what they lived for...and live for everyday.