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Outline
Ryanairs Vision & Values The Leadership in Ryanair Evolution of Ryanair Contingency/Situational Manag. Key performance indicators. Recommendation
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Ryanair
Started in 1985 Leading European carrier flying 72 million passengers, 80% passenger loading on aircraft $ 528 million net profit 2011 Currently in 26 European countries, 1000+ routes 289 aircraft
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Vision
be the Low
and
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Business Ethics
passengers
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Charismatic Leadership
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butopen to interpretation
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Michael OLeary on Ryanairs Stakeholders European Commission morons BAA overcharging rapists UK air traffic control poxy Travel agents
Transformational leadership
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Transformational leadership
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Little chance of new entrants High ticket prices Limited availability of purchasing tickets-Travel Agents, Airports Limited choice of departure airports No choice of airline
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No aggressive competition Sharing Routes Fixing Prices Dominated by a few global players Government intervention Generally aimed at the business flyer
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Privatisation Deregulation
60 across Europe Easyjet, Ryanair, BMI Baby (U.K.) Air Berlin, Germania Express (Germany) Wizzair (Poland & Hungary) Air One, Volare (Italy)
More competitive Lower Prices Alliances between big players Emphasis on short-haul due to decline on long-haul Increase in low cost carriers Many airlines copying low cost model-e-booking
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Milestones
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Contingency/Situational Management
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Personnel: Pilots
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Airports
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Performance measures
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Financial Perspective
Revenues Expenses Profits Fuel Costs
Ryanairs performance
Customer Perspective
Types of cuisine offered Baggage rates Response Time for queries Cancelled Flights No. of complains Satisfaction
Flight Operations
Flights Passengers Available Flying Time Aircraft utilisation
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Final assessment
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Ryanairs performance
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Multiple tables
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Recommendations
more focus on leadership vision reflected in useful mission develop culture values to place customer service at the heart of their business put employees in first place serve customers with better quality of service
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